The Inner Game Of Writing

In an interview with The Players Tribune, eight-time Grand Slam winner Andre Agassi revealed how he defeated then champion Boris Becker.

Becker and Agassi were both at the top of their game in the late 80s and early 90s. Boris Becker had beaten Agassi three times. He was a top-ranking player at the time because of his unique serve, something the game had never seen before.

Knowing he had to raise his game when it came to countering the German’s serve, Agassi managed to develop a unique way of reading his great rival’s serve.

He watched tape after tape of Becker’s matches and realized he did this weird tick with his tongue.

“I’m not kidding. said Agassi, “He would go into his rocking motion, his same routine, and just as he was about to toss the ball, he would stick his tongue out.”

“And it would either be right in the middle of his lip,” he revealed, “or to the left corner of his lip.”

Agassi figured out that while serving in the deuce court, if Boris put his tongue in the middle of his lip, he would either serve at the middle or to the body. But if he would put his tongue to the side, he would serve out wide.

He used this knowledge to predict his opponent’s game and started winning against him. By the time they hung their rackets, Agassi had won ten matches against Becker.

But he had to remain tight-lipped about his discovery.

“The hardest part wasn’t returning his serve — it was not letting him know that I knew this,” Agassi said.

“I had to resist the temptation of reading his serve for the majority of the match and choose the moment when I was gonna use that information on a given point to execute a shot that would allow me to break the match open.”

A few years later, he finally gave away the secret at Oktoberfest.

They went out and had a pint of beer together, and Agassi couldn’t help but say, “By the way, did you know you used to do this and give away your serve?”

Becker almost fell off the chair.

He said, “I used to go home all the time and tell my wife. It’s like he reads my mind. Little did I know, you were just reading my tongue.”

Agassi was able to win because he spent time studying his opponent.

Writing is a game too. Some people are better at it than others.

I often ask myself, if writing is a game, then how do you win it?

My answer: by studying other writers.

Like Agassi, we need to invest time to learn from the masters.

The one thing that holds so many writers back is their mindset. The inner critic is real, and it has far more power than we realize.

If you can learn to silence the inner critic, anything is possible. You can put yourself in a position to win. (Note I said “put yourself in a position to win,” not “win.”)

The way I beat my inner critic is by doing whatever I want. I write the stories I’m passionate about, pick projects that energize me, and focus on having fun. My inner critic doesn’t show up if I do things for fun. It only shows up if I am serious about something.

I have been writing a book on productivity for about six months. I have tried to finish it three times. Each time, my inner critic sat on my shoulder and told me it is not good enough.

I started a project on organizing my files on Obsidian, and my inner critic didn’t bother showing up. It was a fun project. Had it been a serious project, he would have sat on my shoulder again and wouldn’t let me proceed.

I am going to trick my inner critic again. I want to write a book about my trip to UK and Spain. I told my inner critic that I would not write a book but doddle a book.

He blinked and said, “So, how would you publish it?”

“I will not publish it,” I responded. “I might write an occasional post about it on LinkedIn.”

He looked at me as if I had gone mad, though for a second, then said okay and disappeared.

I didn’t tell him what my actual plan was. For a long time, I have wanted to write a book like that of Lynda Berry.

Lynda Berry.

Image from Pinterest

I experimented with it while travelling.

While travelling to unknown places, I notice several things that otherwise I don’t. I want to capture those. If my notes turn out well, I might collate them and turn them into a book.

Like Agassi, I will not tell my inner critic until after.

Have You Got Stuck Recently Thinking About What You Should Write

Here are 3 things you should consider.

Your story

If you are stuck figuring out what you should write, then your focus is in the wrong place. You are getting fixated on things like subject matter and niche. And all these are not essential to developing your calling as a writer.

The words you say are the paint on the house. The foundation is the belief behind them, which is something most writers miss.

As writers, we must begin, not with what we say, but with how we say it. People care more about the why than the what.

In other words: voice trumps the subject.

Everyone has a story. The easiest way to find your voice is to tell yours.

People connect to other people’s experiences, especially when it’s painful to embarrassing. When you share yours, you’re inviting others into a place where they feel heard. Write one true, vulnerable story, and see how people connect.

Your purpose

Your work has to have a purpose.

If you make something because you like it or because you think it’s necessary, the best you can hope for is a small audience who agrees. In the worst case, you’ll have an audience of one — you.

But if you can answer the question, “who is my work for?” and “what does my work do?” you will attract a large audience who will benefit from your work.

Many people say, “I’m a writer.”

Fewer can say, “I’m a writer whose words help people overcome mental health issues.”

Even fewer can say, “I’m a writer whose words help people overcome mental health issues, particularly depression, with a focus on actionable frameworks.”

When you get clear on why you are doing something, the who and the how becomes easier.

When you know your purpose, you discover the audience.

No matter what you make or what you make it about, you have to make it for something. Your work has to have a purpose.

We all need to figure out “who are we writing for” and “what does my work do?”

Does it entertain or inform?
Does it solve a problem?
Does it provide a service?
Does it make a person’s life easier?

Answering these questions can help unlock your true potential.

Your business

What is your business?

A blog is not a business. A podcast is not a business. A YouTube channel is not a business. Content is marketing.

A business is activities that produce and sell goods and services for profit. A business model turns your blog, your podcast and your YouTube channel into a business.

What is a business model? A business model is a plan for the successful operation of a business, identifying sources of revenue, and the intended customer base, building products to meet their needs and selling them while making a profit.

Understanding these concepts is important.

Many writers do not understand the basics of a business.

In the writing industry, the following story plays out time and time again. It typically goes something like this:

A person discovers blogging for the first time while sitting in their cubicle at their day job or waiting on the kids to get home from school. They get lost in this new world they’ve discovered, reading everything they can find on the subject. They get their nerve up, buy a domain, and start a blog. They’ll worry about the money part later — the goal from the outset is simply to have a creative outlet… And then they wake up a year later wondering when the money part was supposed to happen. Did they miss a step?

Well, yes, they did. They forgot to make a product or service. At some point, every professional creator has to turn the corner from blogger-looking-for-a-creative-outlet to creator-trying-to-build-a-profitable-business.

The key change along the way? Start making money by building a product or service and selling it to your audience at a price that makes sense.

It’s important to choose a business model right in the beginning so that you can design your website, your content calendar, and all the rest of your marketing efforts to help build that business model.

Here are the four fundamental online business models you can choose from:

  • Ads, Sponsorships, & Affiliate Marketing
  • Physical Products (t-shirts, mugs, anything personalized)
  • Digital Products (books, novels, ebooks, workbooks, journals, planners, posters, wallpaper images)
  • Services (workshops, courses, coaching)

While Affiliate Marketing seems to be an easy way to start, it actually needs millions of visitors visiting your site for you to make any money from it.

Digital Products and Services are a good starting point.

Forget about Ads and Sponsorships until you have millions of views each week.

Your homework this week:

  • Choose your business model.
  • Make two digital products.
  • Offer the first one for free so that people get to know your work. (Mine is at the end of this article).
  • Put up the second one for a low price so that people don’t hesitate to buy.

Every professional has tools specific to their trade.

Plumbers have tools; electricians have tools, and so do the doctors and engineers.

Writers too need tools to be effective in their trade.

Download my latest book, Writer’s Toolkit, for free.