Month: September 2023

Write Your Book, Build Your Authority

Neera

Most coaches want to be seen as an expert in their field.

They spend hours writing blog posts, articles, LinkedIn updates, or newsletters.

Don’t do that.

All these writings don’t have a shelf life.

– The shelf life of a LinkedIn post is one day.
– The shelf life of an online article is for one week.
– The shelf life of a newsletter is a fortnight (or even less).

Write a book instead.

Books have a shelf life of years. Sometimes even decades.

For over a century, books have been the top scalable asset for cultivating trust and establishing authority.

They also serve as a valuable resource for populating your pipeline with pre-qualified prospects.

The more people read your book, the more your pipeline flows.
It is very much a “set-it-and-forget-it” method.

Your book can generate leads and sales for years to come.

When I wrote my first book, overnight, I became an authority.

Since then I have written 4 more books.

My books are my main marketing tool.

Writing books has radically transformed my life with benefits far beyond the financial.

Now I want to share my knowledge with you, through a FREE Email course.

This is what you will learn:

Day 1: Step 1 – Unleash Your Expertise: The Power of Transforming Knowledge into a Timeless Book

Day 2: Step 2 – Narrow Your Focus: Craft Your Book for Your Ideal Audience

Day 3: Step 3 – Find Your Book’s Focus: Choose the Right Type and Topic

Day 4: Step 4 – Outline Your Masterpiece: Create A Roadmap By Generating Ideas

Day 5: Step 5 – Master the Art of Book Structure: Transform Outline into a Structure

Day 6: [Bonus] – Effortless Writing Mastery: Strategies to Unlock Your Writing Potential

Subscribe to it here.

An Open Letter To Writers

Neera

Dear Writers,

I hope this letter finds you well, or at least well-caffeinated and surrounded by a few crumpled-up drafts
that resemble more of a paper mosh pit than a literary masterpiece.

If not, I have a message for you.
Stop organizing and start writing!

I get it, I really do. Organizing can be a blast.

It gives you that delightful sensation of doing something useful while secretly avoiding the terrifying blank page.

It makes you feel like you’re the Marie Kondo of your own writing space.

But let’s be real here—if your writing desk is so clean you could perform surgery on it, you’re probably not writing enough.

So, how about we make a deal?

Let’s embrace the chaos, the spilled coffee, the tangled earphones, and the breadcrumbs scattered all over the keyboard.

Let’s write first and organize later (or never).

After all, the world needs our words more than our perfectly organized filing system.

Writing is a wild adventure.

It’s like trying to tame a herd of feral plot bunnies while riding a roller coaster with your muse screaming in your ear.

And guess what? That chaos is precisely what makes it beautiful.

It’s the messiness that gives birth to those unexpected ideas, quirky humor, and brilliant one-liners.

So, why on earth are we spending hours alphabetizing our collection of writing prompts?

Now, go forth, brave scribblers!

Unleash your creativity with the ferocity of a squirrel raiding a bird feeder.

Write with wild abandon, and remember that the messier your drafts, the more brilliantly unique your stories will be.

Yours in writerly solidarity,
NM

Making Time

Neera

Productivity is not about doing more in less time.

It is not about making to-do lists, prioritizing them, or even outsourcing.

It is about “making time” in your day for the things you care about.

What are your priorities?

– Spending time with your family?
– Learning a language?
– Starting a side business?
– Volunteering?
– Writing a book?

Whatever you want to do, “make time” for it.

Life is so busy and chaotic. That’s why we are constantly stressed and distracted. We have too many things on the go that are competing for every minute of our time.

We are in we-must-fill-every-minute-with-productivity-bandwagon.

Overflowing inboxes, stuffed calendars, endless to-do lists, apps, and other sources of never-ending content, most of our time is spent by default attending to these things.

Productivity isn’t the solution.

I have tried every productivity trick to do more.

The trouble is there are always more tasks waiting to be done.

The faster I ran on the hamster wheel the faster it spun.

So I got off the hamster wheel.

– I deleted apps.
– I banned devices.
– I scrapped to-do lists.

And I “made time” for the things I really wanted to do.

I am now less busy but feel more productive.

I am working only 4 hours a day now but achieving much more.

What things you are doing by default?
What do you need to “make time” for?

How To Write About Anything

Neera

This one simple trick will empower you to write about anything with confidence and ease.

I could easily turn this into a product and charge you for it, but to be honest, I just can’t be bothered.

So I am going to give it to you in 4 words.

If you want to write about anything – turn it into a question.

That simple.

And it works every time.

Why?

Because our brain is geared towards answering questions.

When someone asks us a question, we often intuitively begin forming an answer and blurt it out even before we realize it.

Did you notice that I just asked a question (“Why does asking questions work every time?”) and provided the answer?

I have been using this technique for a long time and can vouch for its effectiveness.

When you turn a topic into a question, your brain starts working on answering it.

If you do not know the answer, you can start researching to come up with interesting ideas and a different perspective. This will provide you with material for writing.

Here is a set of questions, see how your brain is already forming answers:

  • How to beat perfectionism?
  • What mistakes do new writers make and how to avoid them?
  • What challenges do creators face every day and how can they solve them?

My approach is to first rely on my existing knowledge and then conduct research. This way, I don’t lose my unique perspective on the topic.

So I direct the questions to myself.

  • How can I beat perfectionism?
  • What mistakes I made when I was new to writing and how to avoid them?
  • What challenges do I face every day, and how to solve them?

Then I research to see what others are saying about it.

Once I have a better understanding of the topic, I rewrite my response, incorporating the new information I have acquired.

Try it.

You will love the technique.

Self-doubt Is Our Ally

Neera

Self-doubt is your key to success.

Self-confidence is overrated.

Every personal development book puts “confidence” as the number one skill to achieve your goals. Like, if you have “self-confidence” everything else will come by default.

The problem is most people don’t have self-confidence.

Whereas everyone has self-doubt.

It is almost natural to doubt our abilities, our knowledge, our ideas, our decisions…

You don’t need “self-confidence” to achieve something.
You need “self-doubt.”

“Self-doubt,” helps you prepare better.

Makes you cover all grounds so that you can achieve whatever you set out to do.

“Self-doubt” helps you question whether you are on the right path or not.

It makes you analyze what should be the best way to achieve things.

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Do You Know Why Most Writers Don’t Succeed

Neera

I started making money from my writing when I ditched the writer’s mindset and adopted the entrepreneur’s mindset.

This is how I did it:

• Rather than “writing” books, I started “creating” products.

• Rather than relying on just “one” income stream, I created “several.”

• Rather than engaging with “readers,” I started engaging with “clients.”

• Rather than focusing just on “writing,” I started focusing on “marketing.”

• Rather than building a backlist of “books,” I built a portfolio of “products.”

• Rather than having just an “online presence,” I started building a strong “personal brand.”

The landscape of writing has changed immensely.

Writing can’t generate enough income by just writing books.

But by adopting an entrepreneurial mindset, you can transform your writing into a thriving business.

Have you been looking at monetizing your writing?
How are you succeeding?