For years, I had a dream of becoming a writer

For years, I harbored a dream of becoming a writer. However, a significant hurdle stood in my way—my less-than-perfect grasp of English.

This became glaringly evident during a performance review when my boss remarked, “The only thing standing between you and a senior management role is your written English.”

His words hit hard, but rather than letting them dishearten me, I took it as a challenge.

Here’s how I turned things around:
– I joined a writing group
– I enrolled in writing courses
– I mastered the art of composing minutes, reports, and discussion papers
– I honed the skill of storytelling in business writing

These efforts paid off, and I secured the senior management role I aspired to.

Inspired by this success, I decided to fully dedicate myself to writing. In 2019, I left my six-figure management job and embarked on a journey to pursue my dream.

During this pursuit, I:
– Established a website and began blogging.
– Authored a weekly newsletters and articles for online magazines.
– Engaged actively on various social media platforms.

Despite persistent efforts, progress seemed elusive.

Then, unexpectedly, I poured my heart and soul into a manuscript and self-published it. Almost overnight, I transformed from a struggling writer into a published author, gaining recognition as an authority in my field.

Over the next 18 months, I authored four more books, witnessing a substantial shift in how people perceived me. Individuals from diverse backgrounds sought my advice on writing and publishing books.

My journey has been truly remarkable, and I hold a deep appreciation for the opportunities that unfolded since then.

I share my story as a testament to the power of establishing authority through authoring a book.

What does your ideal day look like?

Here is mine:

6.00 AM – 9:00 AM
– Meditation (15 min)
– Journal writing (15 min)
– Planning my day (15 min)
– Yoga (15 min)
– Gym (1 hr)

9:00 AM – 10:00 AM
– Breakfast
– A Sketch (15 min)
– LinkedIn Post (30 min)

10:00 PM – 12:00 PM
– Adventure of the day
(On Mon, Tue, Wed working on Ghostwriting
On Thu and Fri Memoir Writing on Substack
On weekends filing, and bulk tasks & bringing my inbox to Zero).

12:00 PM – 2:00 PM
– Lunch
– Cooking
– Housework

2:00 PM – 5:00 PM
– Adventure of the day (as above)
– Meditation (15 min)

5:00 PM – 6:00 PM
– Walk

6:00 PM – 10:00 PM
– Dinner
– TV

10:00 PM – 11:00 PM
Notes Taking (30 min)
Journaling (15 min)
Meditation (15 min)

11:00 PM
– Sleep

I only get to have my perfect day once or twice a month.
The rest of the time the chaos prevails.
But having a schedule helps.

What is your ideal day like?
How often you get to have it?

What’s the biggest thing you can achieve in your life?

It took me twenty years to find out.

Throughout my twenties and thirties, I lacked self-confidence.

I remember in a self-development course I attended; I thought so highly of other participants and so lowly of myself that I kept my head low and didn’t say a word.

But then the course facilitator did something that changed my life forever.

She gave all the participants a sheet of paper with the name of each participant on each sheet of paper and asked us to write one good trait we saw in each other.

At the end of the exercise, we got to read our sheets.

When I read mine, I cried.

Others thought I was:
– Logical
– Intelligent
– Hard working
– Clear thinker
– Highly educated
– Compassionate
– Conscientious
– Determined
– Smart
– Witty

I never saw those qualities in me.

I only saw my faults.

At that moment, I changed.

I became a person who was all those things that others saw in me.
We all have good-traits and not-so-good traits.

But by nature, we choose to concentrate on not-so-good ones. They make us feel inadequate.

When we don’t respect ourselves, others don’t respect us either.

Try to identify good-traits in yourself. If you are having trouble, ask the people around you to spot one good thing they like in you.

Collect them and put them where you can see them every day.

You are all those things and more.

So, what’s the biggest thing you can achieve in your life? “It is to be comfortable in your skin.”

How many people do you think there are on LinkedIn?

I recently took part in the inaugural LinkedIn Editorial Program and was astounded when they revealed the numbers.

Apparently, there are 1 Billion people on LinkedIn.

There are 4.95 billion active social media users worldwide.
This means that 20% of active social media users in the world are on LinkedIn.

This information intrigued me and I did some fact-checking on the internet.

This is what I found:

Facebook is still the biggest social media platform, with 3.049 billion users.

Next in line are:
WhatsApp – 2.78 billion
YouTube – 2.7 billion
Instagram – 1.4 billion

Twitter numbers are falling rapidly from 528.3 million. In 2024, this figure will decrease by 5.1% to 335.7 million (according to Oberlo).

This little exercise helped me understand I was on the right platform.

I joined LinkedIn in 2021 and started writing regularly on it in 2022.

I love the platform for three reasons:

1️⃣ It’s the best platform to connect with professionals and thought leaders. It enables me to have meaningful conversations and foster professional relationships.

2️⃣ The community here is genuinely positive. Conversations are respectful, and comments consistently reflect encouragement and celebration.

3️⃣ It allows me to write Goldilocks’ size content 😁. Neither too long, nor too short. Just right!

How long have you been on LinkedIn?

What is one specific reason you like the platform?

I have great news to share with you.

I have been invited to participate in the LinkedIn Editorial Content Program this month.

It’s LinkedIn’s new deep dive and Top Voice spotlight initiative.

I was so surprised and delighted to be picked up by their Australia Chapter.

This training and help from the platform is so timely as I am getting more focused with my content and trying to address the right audience I am planning to serve.

The training starts in the third week of January, and I am so excited.

Rest assured I will share my learnings with you.

Follow me and turn your notification on so that you don’t miss my posts.

Thanks a heap, LinkedIn!

Marketing Lesson #1

I secured my first client yesterday.

Within 3 days of launching my business.

She was the second person I approached regarding the creation of an education-based asset
designed to boost her opt-in rate to 70% and establish an email list of qualified clients even before the official launch of her business.

Her response was an immediate ‘YES.’

One of the deciding factors in saying ‘YES’ could be the fact that I offered her my premium service at no cost.

Interestingly, the first client declined, while the second enthusiastically accepted.

Marketing Lesson #1: When embarking on a new business venture, whether it involves a product or service, offer it at zero cost initially.

This approach doesn’t diminish the value of your service; rather, it allows you to build without undue pressure and address any glitches in your processes.

It helps you gain advocates for your offer.

When I launched my course ‘Write Your Book In 30 Days,’ I made the first cohort open for anyone who was interested.

The move attracted 20 enthusiastic participants who later became advocates, referring students for subsequent cohorts.

This strategy is not unique to services; SaaS companies routinely provide free versions of their products
to facilitate organic growth through word of mouth.

I’m extending the offer of my premium service for zero cost to just one more client.

If your business could benefit from an education-based asset that automatically builds your mailing list, contact me for a chat.

For those starting out, consider implementing a Marketing Lesson #1 in your strategy.