Month: November 2025

Five years ago, I started writing online.

Neera

Here’s what the journey has looked like so far:

From a terrible writer → a confident writer
From a confident writer → author of 8 books
From an author → a course creator
From a course creator → a book coach
From a book coach → a marketer

Not just someone who sells, but someone who truly markets.

Because marketing isn’t about pushing a product.

It’s about:
– Understanding your audience
– Building genuine relationships
– Solving real problems
– Sharing your story

One of my favorite definitions of marketing is:
“Marketing is the art of telling a story that resonates with your audience and convinces them to be part of it.”

If you want to build a brand, promote your services or build a business, you got to dive deep into the world of marketing.

Learn from the best.
Apply what fits.

Marketing isn’t optional. It’s essential.

Your book title can make or break your non-fiction book.

Neera

It’s the first marketing decision you make.
And often, it’s the reason someone clicks ‘Buy Now,’ or keeps scrolling.

A great title does one (or more) of the following:
✅ Sparks curiosity
✅ Promises a clear benefit
✅ Explains what the book is about
✅ Speaks directly to a problem your reader wants solved

Think of it like a billboard.
It needs to tell the reader:

👉 What this book is about
👉 Who it’s for
👉 Why it matters

Here are 5 brilliant non-fiction titles that nailed it—and helped the books become bestsellers:

1. “𝗡𝗲𝘃𝗲𝗿 𝗦𝗽𝗹𝗶𝘁 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲” 𝗯𝘆 𝗖𝗵𝗿𝗶𝘀 𝗩𝗼𝘀𝘀
A bold title that flips conventional wisdom—and instantly tells you this is not your average negotiation book.

2. “𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹” 𝗯𝘆 𝗝𝗼𝗵𝗻 𝗪𝗮𝗿𝗿𝗶𝗹𝗹𝗼𝘄
You know exactly what you’ll learn: how to build a business with the end goal of selling it.

3. “𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝗢𝗻𝗲” 𝗯𝘆 𝗣𝗮𝘂𝗹 𝗝𝗮𝗿𝘃𝗶𝘀
A fresh take on entrepreneurship, perfectly summed up in a few words. It tells you this is about doing more with less.

4. “𝗦𝘁𝗲𝗮𝗹 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗔𝗿𝘁𝗶𝘀𝘁” 𝗯𝘆 𝗔𝘂𝘀𝘁𝗶𝗻 𝗞𝗹𝗲𝗼𝗻
Playful, intriguing, and perfectly captures the book’s creative philosophy.

5. “𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁” 𝗯𝘆 𝗥𝗼𝗯 𝗙𝗶𝘁𝘇𝗽𝗮𝘁𝗿𝗶𝗰𝗸
A curious title that pulls you in—and once you read the subtitle (“How to talk to customers and learn if your business is a good idea when everyone is lying to you”), you’re sold.

Don’t settle for a clever title.
Go for clarity with impact.

Your title is your book’s first impression.
Make it count.

One minute video, five book sales

Neera

Last week, I posted my first video on LinkedIn.

One minute long. Five book sales.

On Saturday, I took a leap of faith and posted a short video on LinkedIn about how I write my books.

In that video, I shared my book “How To Write and Publish an Ebook in One Week” and talked about why it’s resonating with readers.

It’s not just a step-by-step guide.
It’s part tutorial, part diary.

While writing the book I documented my real-time struggles and breakthroughs and that honesty seems to have struck a chord.

At the end, I said: “If you’re thinking about writing a book, this book is all you need.”

And guess what?

That one video, my first ever on LinkedIn, generated 5 book sales in 24 hours.

No fancy funnel.
No paid ads.
Just one authentic video.

If you’ve been sceptical about short-form video on LinkedIn,
Let this be your sign to try it.

And if you are thinking of writing a book (any book!), my book will help you get started, keep going, and finish. Click the book to get it now.

Tell me, what your book is about, in one line.

Neera

If you can’t say it in one sentence…you’re not ready to write your book.

Your flagship idea, the one your book will be built on. must be clear, simple, and strong enough to stand alone.

Why?

Because if your message isn’t crystal clear to you, it won’t be clear to your readers.

Here’s how to distill your book idea into a one-line message:

𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻.
What will your reader know, feel, or become after reading your book?

𝗧𝗿𝗶𝗺 𝘁𝗵𝗲 𝗳𝗹𝘂𝗳𝗳.
Cut jargon. Avoid buzzwords. Be brutally simple.

𝗠𝗮𝗸𝗲 𝗶𝘁 𝗯𝗼𝗹𝗱, 𝗻𝗼𝘁 𝗯𝗹𝗮𝗻𝗱.
Say something that makes people pause and say, “Tell me more.”

𝗧𝗲𝘀𝘁 𝗶𝘁 𝗼𝘂𝘁 𝗹𝗼𝘂𝗱.
If you hesitate or ramble, it’s not there yet. Clarity feels effortless.

Here are a few powerful one-liners:

“This book teaches overwhelmed solopreneurs how to turn their expertise into a scalable product.”

“A guide for women who want to stop shrinking and start leading.”

“Learn how to write a book that sells—and builds your business at the same time.”

Your one-line message is your North Star.

You can get it right and the rest of the book gets easier.

P. S. What’s your book about in one line?

Do you need to write a book before you built your business?

Neera

People often ask me, “Why do I need to write a book before I build my business?”

There are five powerful reasons for that.

1. Writing a book is the fastest way to become an authority in your niche.
When people see you’ve written a book, they instantly see you as an expert.

2. Writing a book brings clarity, not just to your reader, but to you too.
It forces you to organize your thoughts and define your core message.

3. Your book gives you years’ worth of content for blogs, videos, social media, and podcasts.
You’ll never run out of things to say, because your book becomes your content engine.

4. Your book becomes your business card.
People throw away business cards, but no one throws away a book.

5. Your book becomes your client filter.
It attracts the right people and repels the wrong ones—saving you time and energy.

If you want to build a business that lasts,
Start by writing the book that positions you as the leader in your space.

Do people see you as an authority in your field?