What Is The End Game For Literary Writers

Two days ago, I wrote an article where I said, knowing your end game will help you decide what kind of writer you want to become and what path you need to take to get there.

M.A. Mercier, a dear young friend of mine and upcoming prolific writer, wrote, “I don’t understand your reasoning behind ‘genre fiction.’ I consider myself a Passion writer, but my ‘end-game’ is to write literary fiction. My ideal future where I do both content writing and fiction writing.”

Dear Mercier, this article is for you.


You have pulled the words out of my mouth and wrote them in the comments section. 

It was precisely the question I was trying to understand when I wrote the article. Like you, I am a literary writer. So what is my end game, then?

Being a literary writer is not the end game. The end game is how to stay as a literary writer and make a living.

It is hard to make a living as a literary writer. For one, you can’t keep coming with a book every six months or a year. A good literary book takes much longer to write. 

Second literary readers are not lining up like the fans of Harry Potter or Jason Bourne waiting for the next book. They buy the book when there are enough reviews that say that it is a great book, even if they are written by a great author. Arundhati Roy, Jhumpa Lahiri, and Khalid Hussini’s subsequent books didn’t sell as well as their first ones.

I didn’t understand it either when I was told, time and time again, that if you want to make a living as a fiction writer, you need to pick a genre. 

Genre writing is what people buy in hoards. They can’t seem to have enough of Nora Roberts, Dan Brown, Stephen King, Arthur Hailey, Michael Crichton, Ken Follett, and Robert Ludlum.

Genre writers can build a following, self-publish, and make six to seven-figure income by selling directly to their readers. The model is well-established and many authors are following it and succeeding at it

Literary writers who make a living solely on their books are far and few. The New York Times published a small article based on a recent study by the Authors Guild that said:

“In the 20th century, a good literary writer could earn a middle-class living just writing (citing William Faulkner, Ernest Hemingway and John Cheever). Now, most writers need to supplement their income with speaking engagements or teaching. — Mary Rasenberger, executive director of the Authors Guild.


The end game for literary writers used to be to win a major literary prize. This is how Ros Barber described in The Guardian

Traditional publishing is the only way to go for someone who writes literary fiction. With genre fiction, self-publishing can turn you into a successful author (if you can build a platform, if you can enjoy marking and are good at it, if you are lucky). But an author who writes literary fiction is dependent on critical acclaim and literary prizes to build their reputation and following. If genre fiction is chart music, literary fiction is opera: the audience is small, and there are limited ways to reach it. Self-published books are not eligible for major prizes like Baileys and the Costa and the Man Booker, and getting shortlisted for major prizes is the only way a literary novel will become a bestseller. The chance of a self-published novelist getting their book reviewed in the mainstream press is the same as the chance of my dog not eating a sausage. The chance of an indie author being booked for a major literature festival? Donald Trump apologising to Mexico. — Ros Barber

She received £5,000 for her most recent novel for two year’s work. Yet, she thinks self-publishing is a terrible idea for serious novelists. 

Because she says, “Self-publishing authors spend only 10% of their time writing and 90% of their time marketing… Good writers become good because they undertake apprenticeships… My first novel was my fourth novel. It was accomplished on the back of three complete novels (plus two half novels)… The gatekeepers are saving you from your own ego… Good writers need even better editors. They need brilliant cover designers. They need imaginative marketers and well-connected publicists.”

So if making a living from your literary fiction is not your goal, then you can go on the path to become a good writer and do a long apprenticeship. I will be cheering for you. But that will take you to the hobby writer category (writers who like to write for personal satisfaction) until you start making a living from it.


Let me come to the question of ‘Passion writers.’

Maybe my definition of ‘Passion writers’ was incomplete. Allow me to elaborate a bit.

Passion writers write what they are passionate about, whether it is content, fiction, or non-fiction and make a living from it.

But even this doesn’t sound right. Maybe I shouldn’t call them ‘Passion writers.’ In the real world, they are called the ‘Bestselling writers.’ They are bestselling because they write to market demands. 

But I want to stay with the term ‘Passion Writers.’ Because I believe passion moves mountains. 

It was the writers’ passion who wanted to break away from the clutches of traditional publishing and create a model for self-publishing within a decade that is repeatable. They wrote in the genre they were passionate about. 

Literature is a genre too. It, too, has dedicated fans. They may not be lining at the bookstores to buy the next book by their favorite author, but they do buy many books.

I think literary writers can do the same. I think we can build enough followers and make a decent living even with fewer books. We might need to become savvier in terms of selling the rights of our work. I am certain that young bright writers like yourself will find a way.

So, by all means, keep your end game to become a literary writer. But learn the market forces. You don’t have to bend to them. You need to bend them to yourself. Learn from genre writers. They are a decade ahead of you and have a lot to teach. Then, apply it to literary fiction and change the game for writers like me. 

I am counting on you.

Make literary writing mainstream writing because there is nothing better to read than a well-written book by a thoughtful writer.

I hope I answered your question. 

As far as my end game is concerned I am a hobby writer. I will be writing whatever I am passionate about at any given time and not worry about making money from it (also because I don’t have to). I am turning sixty this year and don’t have too much time left for a long apprenticeship or traditional publishing. I want to leave my legacy in the form of stories in whatever broken English I can tell them. 

I believe in the power of the stories rather than the strength of the language. Not because I don’t appreciate good writing but because I am in awe of it. 

All the best.


Some relevant reading:

How Much do Fiction Writers Earn?
Is Self-Publishing Literary Fiction Possible?
The horrible hidden truth about self-publishing that nobody wants you to know
These self-published authors are actually making a living. Here’s how.
For me, traditional publishing means poverty. But self-publish? No way

Photo by Andrey Metelev on Unsplash

What Is Your End Game As A Writer (Knowing that will help plan your strategy)

When we start writing, we have no idea where we want to go with that. We write because we like to write. We enjoy the process and we continue with it.

Then comes a time when writing takes over our lives.

We want nothing more but to write. Our job becomes a liability. We want to quit as soon as possible so that we can devote more time to writing.

We convince ourselves that we can make an income from writing. If only we can devote more time to it, build a following, write that book, write an article a day, start a newsletter… we will be able to make a living from it.

But it is not that easy.

Making a living from writing takes more effort than making a living from selling insurance policies (or door-to-door selling or network marketing or selling used cars or becoming a real estate agent — take your pick).

Why?

Because we don’t know what our end game is.

We take writing as a generic profession, as a GP (General Practitioner), whereas it is a specialization.

There are different fields in writing and each one requires a different strategy to succeed. Not knowing that from the beginning not only makes it harder to succeed but takes much longer and causes so much heartache and frustration that many people give up after a few years, never to come back.

I divide writers into three categories:

  1. Hobby writers
  2. Freelance writers
  3. Passion writers

Hobby Writers

Hobby writers are the ones who like to write for personal satisfaction. They might write poems, short stories, or even articles in magazines (online or physical). They might write a book, maybe more than one. It could be fiction or non-fiction. But they have no intention to make a living from their writing.

They had a story to tell, and when they have told it, they are satisfied if they have been able to publish it and send it out in the world, even better.

With some stroke of luck, hobby writers might be able to make a lot of money with a single book or an article, even without much marketing. Such examples are rare, but they do happen.

Hobby writers treat writing as a way to communicate their feelings (poems), their stories(memoir or biography) and messages (articles or a book).

They are usually not stressed about their writing and very satisfied with their output.

If you are a hobby writer, enjoy your writing and don’t get caught up in the whirlwind of building a following or starting a newsletter. Keep in mind you are not in it for money.

Freelance Writers

Freelance writers make a living from their writing and sometimes are well paid and at the top of their trade.

Many professional writers are in the paid form of writing where it becomes a job — many journalists, content writers, ghostwriters and copywriters fall in this category.

They may or may not have proper qualifications in writing. To them, writing provides not only personal but also professional satisfaction. They might start in one category and move on to others.

They become professionals to work in the field they love but soon get caught in the vortex of a trading time with money. They get busy with delivering other people’s projects while their own projects get sidelined.

Their end game is to get some big bucks for ghost writing or big clients for content writing. Many journalists are going into paid newsletter arena where they fulfill a particular need of a group or a community with their writing skills.

Passion Writers

Passion writers write what they are passionate about, whether it is content, fiction, or non-fiction.

They are successful because they keep evaluating where they are going. They not only know what they want to write but also what the market wants.

Content writers

If they are content writers, they know they are writing to inspire or to educate. They know to make a living with content writing, they need a healthy mailing list and courses to sell. They start small, but by consistently providing value to their readers, they make a name for themselves. These writers often become entrepreneurs.

That is the end game for them. They will build some business from their writing. It could be a publishing company or self-development organization or marketing agency.

Fiction writers

If they are fiction writers, they write genre fiction. Genre fiction has populist appeal and it sells well. Traditionally genres are romance, mystery, thriller, horror, fantasy, historical, and children’s books. But new genres are being added all the time. Genre readers follow their writers and read everything they write.

The end game for fiction writers writes is to write series. Their readers are ready to buy their next book because they are invested in the story. The imaginary universe the fantasy and sci-fi writers create are money spinners. Think J K Rowling, Nora Roberts, Stephen King, Dean Coontz, Dean Wesley Smith. These are just a few well-known names. Many other not-so-well-known writers are making six to seven-figure incomes. These writers become brands in themselves.

Non-fiction writers

These are the writers of non-fiction books. They pick a niche and become experts in that. They write books in that niche and take speaking engagements. Sometimes just a single book becomes such a bestseller that they can build their whole business around it (think James Clear’s Atomic Habits). Other times they release series such as Rober Kiyosaki’s Rich Dad Poor Dad series.

The end game for non-fiction writers is the speaking engagements. They charge premium rates to speak at premium conferences and may have a whole business behind their book.

What is your end game?

Do you write for personal satisfaction, or do you want to make a living with your writing?

Do you want to build a business around your niche, or do you want to create a fictional universe?

Figure out what your end game is and then choose your path to get there.

Crowdfunding for Writers


In 2006, a young entrepreneur was running a support platform for video bloggers. He called it fundavlog. 

Keen on spreading the word; he started a blog explaining the idea behind fundavlog and coining a term for the concept he was trying to introduce. 

I have used a recent buzzword within fundvlog babble. That word is Crowdsourcing. My first interpretation of it was a broad one… one that can be applied to generalities surrounding concepts/observations such as ‘smart mobs,’ ‘wisdom of the crowds,’ ‘new economies,’ ‘open-source,’ and ‘self-sustaining communities.’

But I have decided that another similar term can be used to explain the general ideas being presented here. And I think that term is ‘Croudfunding.’ Money is the root. Money incubates, inspires, and give rise to good content. Money provides new and/or rejuvenated opportunities. — Michael Sullivan

Michael figured that building a community from an online ‘sphere’ was a challenge but not impossible. He looked at the idea from different angles and completely out of the box. He was very impressed with mediaventure.org, both the initiative and projects funded through it.

He wanted fundavlog to raise money for projects like mediaventure.org. But unlike mediaventure.org, he wanted the focus on content creators rather than the industry.

Although his project failed, he came up with two basic rules for crowdfunding:

Rule #1 Not to pilfer facilitated funds.

Rule #2 Absolute transparency.

Crowdfunding is based on “reciprocity, transparency, shared interests and, above all, funding from the crowd.

If you haven’t read yesterday’s article, I suggest you read it first and then come back to the current one to understand how crowdfunding can be your prime strategy to write and sell books.


Crowdfunding is not a marketing platform.

Most people make the mistake that they think crowdfunding is a marketing gimmick, just like Mailchimp or LinkedIn.

That is not true.

Crowdfunding is a sales platform just like Amazon.

It is a place where you can test your book idea and sell it even before you have written it. 

Isn’t it cool?

Before I get into details to describe the difference, let me clear a few more concepts about crowdfunding. 

There are typically three types of crowdfunding: 

  1. Reward crowdfunding, where you raise your funds by reaching out to supporters, who receive a small gift or product sample if they pledge a certain amount.
  2. Debt crowdfunding is where you receive a loan and pay it within a specific time frame — some prefer this over a bank loan because it can be much faster.
  3. Equity crowdfunding means you give a portion of company ownership to the people who provide you with funding.

Although Kickstarter works on the Reward Model of raising money, one thing to understand is that you are, in fact, raising a debt which you will have to pay in the form of the product which you have specified in the pledge.

So when you hear someone say they raised $1M on Kickstarter, they haven’t raised any money at all. They have, in fact, pre-sold their products.

Ben Einstein has written an excellent article to explain the misconceptions about money raised on Kickstarter. Have a read of it. The link is below.Crowdfunding is Debt
Kickstarter, Indiegogo and other crowdfunding platforms are often misunderstood. It definitely isn’t investment: It’s…beneinstein.medium.com


Crowdfunding is one more market.

It’s one of the rare self-publishing markets that offer to pay you in advance. It also has a great financial incentive, paying roughly 92% of your list price.

But once your campaign has run its course, it’s pretty much over until the next time. The platform isn’t designed for long-term sales.

Since 2009, Kickstarter has helped raise over $5B in revenue for nearly 200,000 successful projects.

Of this, publishing rates $185M on 18,000 successful projects. Publishing is sixth out of fifteen potential categories. That’s an average of $10,000 per successful project, but it’s not exactly a linear curve. Only 4,200 projects have made $10,000 or more—still, a respectable 23%.

Gaming is the biggest category. The reason being Gamers adopted crowdfunding years ahead of writers and readers.

Readers are traditionally anti-technology. It took Kindle more than a decade to be accepted. Even now, given a choice, people prefer paper books to digital books.

But pandemic changed that big time. All of a sudden, there is a surge in eBook and audiobook sales.

However, writers’ participation at Kickstarter is increasing. Several bestselling authors are launching their books on Kickstarter.

Michael Sullivan, a bestselling fantasy and scientific-fiction writer, has successfully run eight campaigns; his last campaign raised $168,000.

Leo Babauta of Zen Habits campaigned to raise $44,700 for printing and publishing his book Zen Habits: Mastering the Art of Change. 8,211 backers pledged $244,255 to help bring his project to life.

Elena Favilli and Francesca Cavallo started a project to raise $40,000 to publish Good Night Stories for Rebel Girls — 100 Tales to Dream Big. That humble children’s book packed with 100 bedtime stories about the lives of 100 extraordinary women from past and present, illustrated by 100 female artists from all over the world, raised $675,614, much more than the wildest imagination of the creators. Their second campaign was even bigger, which raised $866,193.

But no one can beat New York Times bestselling author Brandon Sanderson’s records of raising $6.8M.


Crowdfunding can be a very influential market.

The important thing to keep in mind is that Kickstarter or any other crowdfunding site is one market. A very influential market.

Even a career-defining market.

It can be a complete bust, but only if you treat it lightly and give up too early.

Even if you have a few failed attempts, it doesn’t matter. Where else can you get the word out for your project and get paid in advance?

For many writers, Kickstarter is becoming their launching strategy. Once you have run a few campaigns, you will know how much effort to put into it and how much reward you will get from it.

Fear of the failed campaigns

A false hurdle to starting a Kickstarter campaign and any long-term Kickstarter success is the fear of what happens if your campaign fails to fund. 

There is no doubt that some of your campaigns are going whether you work at them casually or aggressively.

But does it matter?

You fail at submitting your articles to reputed publications.

You fail at getting your manuscript accepted by the traditional publishers several times.

You fail at selling your book on Amazon.

Failures are just the stepping stones to success.


So what is my game plan?

Publishing hasn’t hit the same critical mass in the audience as Gaming has, but the potential is there. 

Every writer who will use crowdfunding will improve the market and bring more audience to the platform.

That is what we need to do.

I intend to study Kickstarter for six months to a year before launching my first campaign. 

During that time, I will support several campaigns both in publishing and other categories. 

All that exposure will help me understand what kind of books do better on Kickstarter.

There is no secret to crowdfunding. Crowdfunding rewards ingenuity and hard work. Writers are familiar with both.


References:

  1. Archived blog on fundavlog.
  2. Crowdfunding Your Fiction: A Best Practice Guide by Loren L. Coleman.
  3. Kickstarter Stats

Disclaimer: I am learning about Crowdfunding. If my understanding is incorrect or the information doesn’t align with facts, let me know, and I will correct those.

Photo by Nicholas Green on Unsplash

I Am Learning About Crowdfunding

(What I am finding is more interesting than cryptocurrency)

I have always been mesmerized by the concept of crowdfunding. 

Not because of the stories about people raising millions of dollars for their project, but because of many other reasons:

  • It is a great way for creators to get the word out for their projects.
  • To find out if anyone else is interested in their project
  • Get enough money to start the project.
  • Sell before they actually build 
  • Reason to go actually finish and deliver the product.

But my interest had been superficial. I had never gone to a crowdfunding site to find out what kind of projects are being funded, who are floating them, and the benefactors.

Until recently, when I bought a book bundle (where multiple authors get together and release a number of books at low prices), and one of the books was Crowdfunding Your Fiction: A Best Practice Guide by Loren L. Coleman.

The book revived my interest, and I started going to the crowdfunding sites just like a new writer would explore Medium. It is early days but what I have discovered so far is really interesting and encouraging.


What is crowdfunding anyway?

According to Loren Coleman, a veteran in crowdfunding, it is a little bit eBay, a little bit Etsy and a whole lot of speculation. 

You have a project you want to create, a story, a board game, a piece of technology, you post your idea on the crowdfunding market and make a promise. 

If X number of people agree to give you Y dollars each, you will create the item in Z amount of time and send all your backers a copy.

That’s it.

There is no rocket science to it. 

Although it is considered a new concept, the core idea of “the crowd” funding ventures is nothing new.

The history of crowdfunding.

Between 1200 –1800 traders used to finance shipping ventures. The trading expeditions used to be very risky, expensive, and yet exceptionally profitable. Traders would get a share of the profit or bear a part of the loss. This approach would provide shipping companies with a sensible risk management strategy.

In 1713, a young poet, Alexander Pope, raised money to translate the ‘Iliad.’ Alexander Pope was quite keen on translating Homer’s epic poem, ‘The Iliad’, into English but lacked the necessary resources to publish it. He asked donors to pledge two gold guineas to support his work in exchange for having their names published in the book. He was perhaps the first one to run a reward-based crowdfunding campaign and successfully completed a creative project.

In 1783–84, fans crowdfunded Mozart’s tour. Mozart was performing three piano concerts in the Viennese concert hall but didn’t have enough money to travel. He sent an invitation to prospective backers offering concert manuscripts in exchange for financial support for the tour. 176 backers donated enough funds to make his tour happen.

In 1885, New Yorkers donated millions to install the Statue of Liberty. The Statue of Liberty was a diplomatic gift from the French people to the US. But the efforts to raise funds for its pedestal stalled. When all means failed, Joseph Pulitzer decided to launch a fundraising campaign through the newspaper. More than 160,000 New Yorkers chipped in. $100,000 was raised in five months.


Digital crowdfunding.

The modern digital crowdfunding has its roots in 1996–97 funding of British rock band Marillion. Marillion’s fans raised $60,000 through an internet campaign to support their tour to the United States.

The first online website, “fan-funding,” to raise funds for artists, was launched in 2003. Soon after ArtistShare platform was established where artists could seek funding from their supporters to cover their production costs in exchange for free, early access to their album, song, or another piece of art.

The first peer-to-peer lending platform Zopa kicked off in 2005 in the UK. Zopa was followed by Lending Club and Prosper in the US in 2006.

In 2007, the Australian Small Scale Offerings Board (ASSOB), which is considered the world’s first equity-based crowdfunding platform, was established.

After the 2008 financial crisis, people turned to the internet to seek funding. IndieGoGo and Kickstarter, launched in 2008 and 2009, respectively, made crowdfunding a household word. Many other platforms started, and in just five years, crowdfunding grew 1000%.

To date, people have raised more than $34 billion worldwide using these platforms.

Whatever your reason for raising money, there is a crowdfunding site for you.


Just how much money can be raised by crowdfunding?

In few words, much more than your target.

In 2015, Pebble Technology started a campaign to raise $500,000 to build a smartwatch. They were at the right time at the right place. This was their second Kickstarter campaign which beat their original Kickstarter record from 2012 by over $10 Million dollars. They raised $20,338,986.

The biggest amount ever raised is by Cloud Imperium Games which has raised over $317 million for the development of their video game Star Citizen, breaking a record funding volume for a single project. They have been crowdfunding since 2012, both through crowdfunding platforms such as Kickstarter and their own website.

Travel Tripod by Peak Design, Goal $500,000; Raised $12,143,435.

The World’s Best Travel Jacket, Goal $ 20,000; Raised $9,192,055.

The Veronica Mars Movie Project, Goal $2,000,000; Raised, $5,702,153

Okay, these some of the extra successful projects. 

For every successful crowdfunded project, there are many unsuccessful projects. 

But that is not the bad news.


In fact, the news is mostly good for crowdfunding.

In July 2018, The Conversations (a research-based news and analysis publication) analyzed Startnext, (the biggest German crowdfunding platform), to figure out what was behind crowdfunding’s success? 

At that time Startnext had more than 100,000 pledges to more than 2,000 projects. They gave The Converstaions access to their whole database. 

This is what they found:

  • It was never too late to get a campaign on a successful track — provided its creator manages to get a surge in pledges rolling.
  • Attracting a lot of support in the first day or two was considered a crucial indicator of quality. The Conversations analysis found that even projects that fell short of this average path to success, succeeded. Nearly 90% of the projects that are under track after two-thirds of the campaign still become success stories.
  • Even more strikingly, 40% of severely under-track projects still make it in the end. These are projects that are more than 70% off their targeted amount with a handful of days to the deadline.
  • A large fraction of successful projects (23%) were late bloomers. Meaning the average crowdfunding campaign started off with a healthy amount of pledges, levelled off in the middle of the funding phase, and then got a boost in the last few days.

Their biggest insight, it is never too late with crowdfunding.


Crowdfunding is best learned by participation.

Just like Medium or a social media platform, crowdfunding is a community bases activity. It can be best learned by participation. 

There are many platforms. Some are listed below. 

Source: The Best Crowdfunding Sites

Hop on to anyone and participate. Follow and back campaigns. You can invest with as little as $1. There is a merit in doing that because then you will start getting emails about how the campaign is going. 

Build sample campaigns for yourself, even if you don’t intend to launch everyone.

Research by surfing your preferred categories at least weekly and other categories at least monthly. 

Watch the failed campaigns too, you will learn a lot from them.

When a project interests you for content or just for the campaign, back it. Leave a word of encouragement under comments. Encourage good campaigns.


References:

  1. The History of Crowdfunding
  2. Crowdfunding success and failure: what actually happens during a campaign.
  3. Top 20 Most Funded Kickstarter Projects of All Time (2019).

Let me know what your thoughts or experiences are about crowdfunding.

In my next article I will write about crowdfunding your book project.

Photo by alex bracken on Unsplash

Oh My God, I Am All Over Twitter

Oh, please don’t dismiss me for being so stupid. I have already admitted that I am naive when it comes to social media. But today, I learned how ignorant I have been about some platforms.

This afternoon, I was reading Tim Denning’s recent article when I read a line that stopped me in my tracks. That line was

The greatest writing invention in history. Twitter.

Now, I have a Twitter account, and I haven’t checked it for ages. Every day I get multiple emails from Twitter urging me to check my account. I religiously delete them all. Not once I thought about ‘tweeting” anything. 

So I decided to check my Twitter account. 

Imagine my surprise when I saw my own articles staring back at me.

Other people were tweeting my articles, and I had no idea.

First of all, thank you to all those who have liked my articles so much that they took the trouble to tweet them. 

Here I am, having no idea how to use Twitter. Although I get a bit of consolation from Tim Denning’s words, he too has ignored the beauty of the platform; it is still not an excuse enough to click a button at the end of publishing an article to promote my own work.

I wondered why I was not doing that.

The main reason for that was I never went on the platform.

I have no idea how Twitter works.

Unless you go on the platform and see it in action, you can’t figure out how it works. 

I knew J K Rowling is the queen of Twitter, and Donald Trump won the election and basically got away with so much on the power of Twitter, but I didn’t know how I can use it. 

So I googled it.

This is what I learned (summarising it here for those who like me have no idea how Twitter works):

  • Twitter is a great promotional tool, a superfast way to reach your target audience and do market research.
  • It has its own lingo. Hashtag (#), Retweet (RT), Mentions (@), Hat tip (HT), Direct Message (DM) are some of them. You got to learn it.
  • You can write only 280 characters which are roughly 50 words. But you shouldn’t use them all.
  • If you have more than 280 characters to say, hit the + button on the bottom right. You can write multiple tweets and post them all. But boiling down your thoughts to a couple of lines makes them stronger, faster to read, and more shareable.
  • Sharing a link to your Tweet will decrease your character count by 23 characters. Leave a space between your text and the link. Otherwise, it may include the entirety of the link in your character count.
  • Photos do not use character space. You can add up to four photos or a video less than 2:20 in length and 500 MB in size. You can do so in the lower bar of the “Compose new Tweet” box.
  • You can tweet about anything – yourself, your work, emotions, inspirations, announcements. You get extra marks for being witty, but not at the cost of obscenity. Stay away from racism, religion, and politics. 
  • Just like Medium, you can pin your best tweets.

Twitter isn’t about befriending; it is about following.

You can follow people you know personally or artists or projects you’re a fan of. You can follow robots and parody accounts too. 

To begin with, start following a few people, retweet their content, and hopefully, they will start following you and retweet your content. 

Twitter will offer suggestions for who to follow. These suggestions will appear in your feed if you’re using the app or on the side of the screen if you’re using the website.

There’s no limit to how many people you can follow, but once you’ve landed between 100 and 250 accounts, you’ll notice the correlation between the number of people you follow and the number of tweets that show up in your feed.

You can also follow events or topics. Search for the hashtag of the event, then tap on the “Live” tab to see the most recent tweets in the larger conversation.

How often to tweet?

You need to tweet regularly. It doesn’t have to be 20 times a day, but it shouldn’t be once in 20 days. Figure out a frequency that suits you and stick with it. 

Twitter is public by default. But you can easily make it private to communicate with friends. Just set your account to private. You will have to permit your friends manually. 

A lot of people think Twitter is hard to follow. It doesn’t mean it is. 

It is just different from every other platform. 

The idea of Twitter isn’t to catch every single thing someone tweets; it’s to be on the internet at the same time as other people. It’s like a giant hangout — an open and rich chat room that’s happening in public. — Wired

If you follow someone and want to see what they have been tweeting, go directly to the page, and you can see all their tweets. 

You can turn on notifications, and you can get them on your phone or by email. However, I suggest you only do it if you want to keep track of something particularly news or an event announcement.  

You can use Tweetdeck, a more customizable Twitter app to follow a few specific people and see all their tweets. 

To Tie It Up

I was seeing all tweets about my articles because I was hardly following anyone. 

Thanks to those who tweeted my articles have done me a great favor. They have opened me to a platform that Tim says is the greatest invention in the history of social media.

I have done the crash course on it while writing this article. 

I am on it now guys and girls. Give me a few days and I will report back how I am going.

Below are some of the screenshots of my article just for fun.

Photo by MORAN on Unsplash

Why Building An Email List Is So Hard


When I started blogging two years ago, I was terrified of asking people to subscribe to my blog. I thought no one would want to read it, especially when many well-written blogs were available to choose from.

A year and a half later, when I started the newsletter A Whimsical Writer, with Substack, the same phobia gripped me. So many experienced writers have newsletters in Substack; why would anyone want to subscribe to mine?

I couldn’t have been wrong.

People subscribe to your newsletter because they like you, your story, your unique style of writing and want to stay in touch with you. They like the solution you are proposing to their problems.


To build an online business, the most intimidating thing to do, is to build an email list. How to find those people who should be on your email list? There are so many limited beliefs attached to this inhibition. 

Let’s have a look at a few of them.

I need thousands of subscribers on my mailing list.

When we look at the size of established writers and online business owners, we feel threatened and inadequate. 

I will never be able to get thousands of followers, we think, and we curl up and don’t even try.

Then came Kevin Kelly’s 1000 true fans concept, and people started feeling encouraged. 

But the truth is you don’t need even 1000 people to get started. You just need one. 

Yes, you heard me right. You need only one person to subscribe to your newsletter to get you started. 

That one person soon becomes ten, and then twenty, then fifty.

I started my mailing list with just ten people. Five of them were my family members and four my writing group buddies, and one my gym acquaintance. Now and then, he (my gym acquaintance) would leave encouraging comments on my articles, and that was enough to keep me going.

In fact, in the early days, when you are learning your craft, it is better to have only a handful of subscribers. That way, you are not paralyzed with fear whether your work is good enough to publish, which incidentally is the second limiting belief.


My work is not good enough to share.

Each writer, each content creator, and each creative person is gripped with this fear at some stage in their creative lives. Some, like me, are permanently plagued with it. 

At some stage, you have to learn that your work will never be good enough. It will be the best at that point-in-time. You will continue to get better, and that is the whole purpose of being creative. You are constantly learning and improving. That shouldn’t stop you from sharing what you are producing at that point in time. 

Think of your work as a gift to your subscribers when you create something with the intention to gift it to someone you do your best and without the fear of being judged on the quality of it. 


All this process to start a mailing list is too hard.

For every new starter establishing an online business is too hard. There is a lot of advice available, but rather than making it easier to follow, it makes it overwhelmingly hard.

Most people start an online business as a side hustle. They have too much to do. When they can’t fit everything, they have to let go of some things. Most of the time, it is building a mailing list. 

Why? Because it has got many ducks to align.

I stood found building a mailing list too complicated. 

Until I sat down and simplified it. 

Here is my three-step process to build a mailing list.


Step 1: Research

The first thing to determine is who your audience is. 

Not everybody is your audience. 

You will be wasting your time if you think you are writing for everybody. You are writing only for a small set of people. 

In my case, they are the new writers who are learning the art and craft of writing and trying to make a living from their writing. 

Once you figure out who your people are, find out what problems they are facing that you can help them solve. 

I was a new starter too, so I knew some of the problems new writers face. But what really helped me was actually talking to a few of my followers and finding out first-hand what problems they were facing that I could help solve. 

Step 2: Create a solution

Then pick just one of the problems, and think about what you can create to help solve that problem.

It could be a cheat sheet, a checklist, an ebook, a workbook, a newsletter. Anything that you can give your audience to have a quick and valuable win 

Whatever you might decide to create, keep it simple. 

It shouldn’t take you days or weeks to create. You can use some of your previous articles and create something useful out of that. 

Step 3: Share your solution with your people wherever they hang out.

This is the most important step, which many people don’t reach because they get overwhelmed either at step 2 or have no idea where their people hang out.

It took me a while to figure out that many new writers hang out at Medium. They also hang out on social media such as Facebook and LinkedIn. Yours might hang out at Instagram (many artists do) or Twitter, or Quora or Reddit. 

Keep in mind that they will not be able to come to you to subscribe to your mailing list because they don’t even know you exist. You will have to go to them and offer them your solution for free in exchange for their mailing address.

And they will happily do so if your solution truly promises to address their problem. 

Tom Kugler’s tagline promises to solve the problem of infrequent writers on Medium. 

Tom Kugler’s Get my free 5-day Medium writing course right here. It’ll teach you how to write five posts per week and become a top writer on Medium.

My own tagline I hope attracts the new but hesitant writers.

Want to build a career in writing but don’t know how? Subscribe to my newsletter, A Whimsical Writer, and take tiny steps each week to get started.

Summary

Three myths associated with building a mailing list are:

  • I need thousands of subscribers on my mailing list to succeed.
  • My work is not good enough to publish.
  • All this process to start a mailing list is too hard.

The three simple steps to start a mailing list are:

  1. Find out who your people are and what problem they are facing.
  2. Solve one of those problems and create a freebie.
  3. Share your solution with your people wherever they hang out.

Photo by Austin Distel on Unsplash