It’s about your energy flow.
You can carve out 2 hours on your calendar.
Sit at your desk. Open your laptop.
But if your energy is flat, the words won’t come.
I’ve learned this the hard way.
On days when my energy is high, I can write 1,000 words in an hour and still feel light.
On low-energy days, I can stare at the same sentence for thirty minutes, and it still feels wrong.
Here’s what shifted everything for me:
Instead of asking myself, “Do I have time to write?” I ask, “What’s my energy level at the moment?”
Sometimes, that means writing first thing in the morning before the world intrudes.
Sometimes, it’s after a walk, when my mind is clear.
Other times, it’s at night, when the house is quiet and ideas finally breathe.
Writing with energy flow feels different:
– Words don’t resist, you channel them.
– The work feels lighter, even joyful.
– You stop forcing and start allowing.
If you’ve been struggling with consistency, maybe it’s not about willpower.
Maybe it’s about learning when your energy flows best, and riding that current.
Writing becomes less of a grind and more of a practice in alignment.
Category: Writing
How to serve others
Early in my entrepreneurial career, I heard a piece of advice that stuck with me like superglue.
Just one simple, elegant line, shared by a man named Larry Winget.
It went like this:
👉 “Find your uniqueness and exploit it in the service of others.”
That’s it. That’s the line.
And it’s the best personal branding advice I’ve ever received.
Let me tell you why.
Three years ago, I was a struggling writer.
An author-entrepreneur figuring it out on the go.
I had expertise, but no clear roadmap.
I wanted to help others, but didn’t know how to make it sustainable.
I wanted to build a business, but didn’t want to lose myself in the noise.
Then it hit me:
The person I was back then… is the person I now serve.
Most of us aren’t trying to build a brand.
We’re trying to be useful.
We want to help someone.
To make something easier for the next person.
To turn our scars into roadmaps.
The shortcut to be able to do that is:
To find the people who are in the same place you were three years ago.
Because you are most powerfully positioned to serve the person you once were.
Not the person you admire.
Not the audience you think you should chase.
But the version of you from five, ten, or twenty years ago.
The one who felt lost.
Overwhelmed.
Unqualified.
Stuck.
Afraid.
You already know that person.
You know their struggles, their questions, and their Google search history.
You know what would’ve helped them most.
That’s your who.
And once you find your who, everything else starts to make sense.
And the truth I’ve learned is this:
👉 You are most powerfully positioned to serve the person you once were.
That’s your story.
That’s your brand.
That’s your business.
If you’re still in the messy middle, wondering if your journey matters, it does.
You’ve just got to turn around and reach for the hand of the person behind you.
I promise, they’re waiting.
Five kinds of stories that build trust
People don’t buy because you’re smart.
They buy because they trust you.
You’re sharing tips.
Posting value.
Showing up every week.
But it still feels like your audience is watching, not buying.
Here’s the missing piece: story.
Not just any story but specific kinds of stories.
There are five types that build trust:
– Your origin story (what got you here)
– A transformation (yours or a client’s)
– A win that proves your system works
– A values story (what you stand for)
– And your mission story (why you’re doing this in the first place)
You don’t need all five in one go.
Start with the one that feels easiest.
Tell it in your words. Your voice. No polish needed.
That’s what makes it land.
Want more trust-building tools like this?
Subscribe to my newsletter.
The most important lesson I’ve learned after writing 8 books
Write every single day.
Because the days you don’t write…
That’s when doubt creeps in.
That’s when the inner critic starts whispering:
“Who are you to write this?”
“This isn’t good enough.”
“You’ll never finish.”
Before you know it, your intention is questioned, your efforts belittled, your confidence stripped.
But there’s a way to beat that voice:
Keep going.
There’s no such thing as a bad writing day.
Only writing days and no-writing days.
So show up. Write a paragraph. A sentence. A messy draft.
Whatever it takes.
That’s how books get written.
Join my newsletter, Author Circle, a safe, inspiring space for aspiring authors to finally finish their books and share them with the world.
Advice that served me we
When I started writing online, I got very useful advice—waste nothing.
If you write something, it should always be useful.
For the past six years, every piece of content I wrote has been converted into books.
All my books have originated like that.
I call it my Content-To-Books Flywheel.
I have further refined it.
I now pick a topic and write 10 to 12 articles on it.
That allows me to go deep into the topic.
I publish them weekly.
Comments and discussion allow me to further improve them.
Then I publish it as a book.
All my books have originated from my content.
I have published eight books so far.
More are on the way.
This is the ultimate way to repurpose your content.
And the easiest way to write books.
Write a chapter a week and get the feedback as you go.
Why turn your content into books?
Two reasons:
1) Shelf life
Shelf life of:
– A LinkedIn post is one day
– A newsletter is one week
– An online article is one month.
But the shelf life of a book is years. Sometimes decades.
2) To reach a different audience
Each platform has a different audience
– Medium audience differs from LinkedIn
– LinkedIn audience is different from Substack
– Substack audience differs from Amazon
By converting your content into a book, you reach more readers.
P.S. Want to write your book? Join my newsletter ‘Author Circle.’
You have been concentrating on the wrong algorithm
Forget social media algorithms.
Concentrate on ‘Human Attention’ algorithm instead.
Platforms evolve. Algorithms shift.
But the Human Attention algorithm Never Changes.
Human attention has been driven by the same timeless principles:
🔹 Curiosity
🔹 Emotion
🔹 Relevance
We stop when something surprises, intrigues, or challenges our thinking.
We engage when something makes us feel—whether it’s joy, anger, inspiration, or nostalgia.
We pay attention to what speaks to our desires, struggles, and aspirations.
Instead of chasing ever-changing platform algorithms, write for the human attention algorithm.
Because when you capture real attention, the platforms will follow.