Category: Writing Books

Advice that served me we

Neera

When I started writing online, I got very useful advice—waste nothing.

If you write something, it should always be useful.

For the past six years, every piece of content I wrote has been converted into books.

All my books have originated like that.

I call it my Content-To-Books Flywheel.

I have further refined it.

I now pick a topic and write 10 to 12 articles on it.

That allows me to go deep into the topic.

I publish them weekly.

Comments and discussion allow me to further improve them.

Then I publish it as a book.

All my books have originated from my content.

I have published eight books so far.

More are on the way.

This is the ultimate way to repurpose your content.

And the easiest way to write books.

Write a chapter a week and get the feedback as you go.

Why turn your content into books?

Two reasons:

1) Shelf life
Shelf life of:
– A LinkedIn post is one day
– A newsletter is one week
– An online article is one month.
But the shelf life of a book is years. Sometimes decades.

2) To reach a different audience
Each platform has a different audience
– Medium audience differs from LinkedIn
– LinkedIn audience is different from Substack
– Substack audience differs from Amazon

By converting your content into a book, you reach more readers.

P.S. Want to write your book? Join my newsletter ‘Author Circle.’

Your book title can make or break your non-fiction book

Neera

It’s the first marketing decision you make.

And often, it’s the reason someone clicks Buy Now, or keeps scrolling.

A great title does one (or more) of the following:

– Sparks curiosity
– Promises a clear benefit
– Explains what the book is about
– Speaks directly to a problem your reader wants solved

Think of it like a billboard.

It needs to tell the reader:

– What this book is about
– Who it’s for
– Why it matters

Here are 5 brilliant non-fiction titles that nailed it—and helped the books become bestsellers:

1. “𝗡𝗲𝘃𝗲𝗿 𝗦𝗽𝗹𝗶𝘁 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲” 𝗯𝘆 𝗖𝗵𝗿𝗶𝘀 𝗩𝗼𝘀𝘀
A bold title that flips conventional wisdom—and instantly tells you this is not your average negotiation book.

2. “𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹” 𝗯𝘆 𝗝𝗼𝗵𝗻 𝗪𝗮𝗿𝗿𝗶𝗹𝗹𝗼𝘄
You know exactly what you’ll learn: how to build a business with the end goal of selling it.

3. “𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝗢𝗻𝗲” 𝗯𝘆 𝗣𝗮𝘂𝗹 𝗝𝗮𝗿𝘃𝗶𝘀
A fresh take on entrepreneurship, perfectly summed up in a few words. It tells you this is about doing more with less.

4. “𝗦𝘁𝗲𝗮𝗹 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗔𝗿𝘁𝗶𝘀𝘁” 𝗯𝘆 𝗔𝘂𝘀𝘁𝗶𝗻 𝗞𝗹𝗲𝗼𝗻
Playful, intriguing, and perfectly captures the book’s creative philosophy.

5. “𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁” 𝗯𝘆 𝗥𝗼𝗯 𝗙𝗶𝘁𝘇𝗽𝗮𝘁𝗿𝗶𝗰𝗸
A curious title that pulls you in—and once you read the subtitle (“How to talk to customers and learn if your business is a good idea when everyone is lying to you”), you’re sold.

Don’t settle for a clever title.
Go for clarity with impact.

Your title is your book’s first impression. Make it count.

Want to write a book?

Neera

Start by developing an author’s mindset.

Many aspiring writers get stuck, abandon drafts, loose motivation, or are uncertain about what comes next. The key to breaking through?
Mindset.

Here are three essential attributes to cultivate:

1. Begin With the End in Mind
Before you start, ask yourself:
– Who are you writing for?
– How long will it take to finish?
– How will you publish, self-publishing or traditional?

Writers often stall because they don’t plan beyond the first draft. A clear vision ensures you’re writing with purpose.

2. Map the Route
A book without a plan is like a road trip without a map.
Successful authors set:
– Milestones for drafting, revising, and publishing
– Checkpoints to measure progress
– Deadlines to stay on track
A structured process prevents wasted time and ensures steady progress.

3. Build a System
Writing success isn’t about bursts of inspiration—it’s about consistency.
– 800 words a day = A book draft in 100 days
– A routine = Less creative burnout
– A system = Sustainable writing habits

By creating a repeatable system, you take the guesswork out of writing and make it part of your daily life.
The right mindset turns a dabbler into a dedicated author.

When you plan, commit, and show up consistently, you set yourself up for success.
Which of these three mindset shifts do you need to work on the most?

If you can’t say it in one sentence…you’re not ready to write your book

Neera

Your flagship idea, the one your book will be built on,
must be clear, simple, and strong enough to stand alone.

Why?

Because if your message isn’t crystal clear to you,
it won’t be clear to your readers.

Here’s how to distill your book idea into a one-line message:

𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻.
What will your reader know, feel, or become after reading your book?

𝗧𝗿𝗶𝗺 𝘁𝗵𝗲 𝗳𝗹𝘂𝗳𝗳.
Cut jargon. Avoid buzzwords. Be brutally simple.

𝗠𝗮𝗸𝗲 𝗶𝘁 𝗯𝗼𝗹𝗱, 𝗻𝗼𝘁 𝗯𝗹𝗮𝗻𝗱.
Say something that makes people pause and say, “Tell me more.”

𝗧𝗲𝘀𝘁 𝗶𝘁 𝗼𝘂𝘁 𝗹𝗼𝘂𝗱.
If you hesitate or ramble, it’s not there yet. Clarity feels effortless.

Here are a few powerful one-liners:

“This book teaches overwhelmed solopreneurs how to turn their expertise into a scalable product.”

“A guide for women who want to stop shrinking and start leading.”

“Learn how to write a book that sells—and builds your business at the same time.”

Your one-line message is your north star.

Get it right, and the rest of the book gets easier.

What’s your book about in one line?

Your Book Is More Than Just a Book

Neera

Most people think writing a book is about
hitting bestseller lists or earning royalties.

But here’s the truth: a book is a business tool.

It builds credibility, attracts opportunities,
and opens doors you never imagined possible.

When I wrote my first book, “How to Write and Publish an eBook in One Week,” I had no idea it would change my life.

At that time, I wasn’t thinking about building a business—I just wanted to help others write and publish their own books. But as I shared my knowledge, something incredible happened:

  • People started asking for personalized guidance.
  • I launched a course to teach what I had learned.
  • I built a coaching program to help aspiring authors.
  • I created a paid newsletter to share advanced strategies.

What started as a single book became the foundation for an entire business.

I realized something crucial: a book isn’t just a product; it’s an opportunity—a tool that can open doors to coaching, courses, speaking, and more.

5 Ways to Monetize Your Book Beyond Royalties

1. Coaching & Consulting

Many readers will want personalized guidance after reading your book. Some will even pay a premium for one-on-one support.

Action Steps:
Offer a coaching program related to your book’s topic.
Provide consulting services for businesses or individuals.
Set up a VIP Day where clients pay for an intensive strategy session.

Example: My book led to author coaching, where I guide writers through publishing and marketing their books.

2. Paid Workshops & Online Courses

Expand your book’s content into a structured learning experience. People who read your book are often hungry for more detailed guidance.

Action Steps:
Turn each book chapter into a lesson for an online course.
Run live workshops where you teach key concepts.
Sell a self-paced course that students can access anytime.

Example: I created a course Write Your Book In 30 Days teaching authors how to write and publish an eBook in one week, expanding on my book’s content.

3. Speaking Engagements

A book makes you an authority. Organizations, conferences, and companies pay good money for expert speakers.

Action Steps:
Use your book to pitch yourself as a speaker.
Create a signature talk based on your book’s theme.
Speak at industry events, corporate trainings, and virtual summits.

Example: My book positioned me as an expert, leading to speaking opportunities on podcasts, webinars, and live events.

4. Exclusive Membership or Community

A book attracts a specific audience—why not bring them together into a paid community?

Action Steps:
Offer a monthly subscription with exclusive content.
Create a private group for deeper discussions.
Host live Q&A sessions for members.

Example: I built Author Circle, a paid newsletter & membership that offers exclusive insights, Q&As, and marketing strategies for authors.

5. Bulk Sales & Licensing

Instead of selling one book at a time, sell in bulk to businesses, schools, or organizations.

Action Steps:
Partner with corporate clients who can distribute your book to employees.
Offer bulk discounts to event organizers.
License your book’s content for use in training programs.

Example: Many authors successfully license their books to corporations, allowing them to reach thousands of readers with a single deal.

The Road to a 6-Figure Business

When I started writing, my dream was simple: publish a book and see my name on the cover.
Fast forward to today:

✔ I’ve written and self-published seven books (with more on the way!).
✔ I’ve built a business around my expertise.
✔ I’ve created multiple income streams—coaching, courses, a paid newsletter, and speaking.

This wasn’t by accident. It was by design.

The truth is, writing a book is just the beginning. If you stop at publishing, you’re leaving so much money and impact on the table.
If you’re an author (or aspiring to be one), you need to ask yourself:

Do I want to just sell books? Or do I want to build a business?
If your answer is the second one, you need a plan and a roadmap.

That’s exactly what I share inside Author Circle.

What You’ll Get Inside Author Circle

Author Circle isn’t just another newsletter. It’s a business accelerator for authors who want to:

Write books that sell & attract opportunities
Monetize their expertise beyond book sales
Land speaking gigs & build credibility
Turn their book into a full-fledged business

Here’s what you’ll get as a subscriber:

Free Level: Actionable tips & insights on book marketing & business-building.
Paid Membership:

  • Full access to exclusive strategies to grow your author brand.
  • Monthly challenges to help you write, publish, and monetize smarter.
  • A private community of like-minded authors & entrepreneurs.
  • Live Q&A sessions where I answer your specific questions.

Are You Ready to Turn Your Book Into a Business?

If you’ve written a book (or are planning to), don’t stop at publishing. Think bigger.

Your book is just the beginning—the foundation of a brand, a business, and a future where you get paid for your expertise.

If I can do it, so can you.

Start with by becoming a free subscriber to my newsletter to get the knowledge and support you need to write your book.

Why do you need to write a book to build a business?

Neera

People often ask me, “Why do I need to write a book before I build my business?”

There are five powerful reasons for that.

1. Writing a book is the fastest way to become an authority in your niche.
When people see you’ve written a book, they instantly see you as an expert.

2. Writing a book brings clarity, not just to your reader, but to you too.
It forces you to organize your thoughts and define your core message.

3. Your book gives you years’ worth of content for blogs, videos, social media, and podcasts.
You’ll never run out of things to say, because your book becomes your content engine.

4. Your book becomes your business card.
People throw away business cards, but no one throws away a book.

5. Your book becomes your client filter.
It attracts the right people and repels the wrong ones—saving you time and energy.

So, if you want to build a business that lasts,
Start by writing the book that positions you as the leader in your space.