I secured my first client yesterday.
Within 3 days of launching my business.
She was the second person I approached regarding the creation of an education-based asset
designed to boost her opt-in rate to 70% and establish an email list of qualified clients even before the official launch of her business.
Her response was an immediate ‘YES.’
One of the deciding factors in saying ‘YES’ could be the fact that I offered her my premium service at no cost.
Interestingly, the first client declined, while the second enthusiastically accepted.
Marketing Lesson #1: When embarking on a new business venture, whether it involves a product or service, offer it at zero cost initially.
This approach doesn’t diminish the value of your service; rather, it allows you to build without undue pressure and address any glitches in your processes.
It helps you gain advocates for your offer.
When I launched my course ‘Write Your Book In 30 Days,’ I made the first cohort open for anyone who was interested.
The move attracted 20 enthusiastic participants who later became advocates, referring students for subsequent cohorts.
This strategy is not unique to services; SaaS companies routinely provide free versions of their products
to facilitate organic growth through word of mouth.
I’m extending the offer of my premium service for zero cost to just one more client.
If your business could benefit from an education-based asset that automatically builds your mailing list, contact me for a chat.
For those starting out, consider implementing a Marketing Lesson #1 in your strategy.