Month: October 2025

Thinking of writing a book?

Neera

Don’t start with a topic.

Start with your audience.

This might surprise you, but here’s the truth:

You’re not writing your book for everyone.
You’re writing it for someone.
A very specific someone.

Before you choose your topic,
outline chapters,
or decide on a title,
ask yourself:
“Who am I writing this book for?”

Because once you know your audience,
understanding what they need
and what your book should deliver
becomes much easier.

Here’s how to identify your audience:

Look at your current clients, followers, or students.
Who gets the most value from your work?
Who keeps coming back?

Revisit your past content.
Which blog posts, podcast episodes, or talks got the most engagement? ↳That’s a clue.

Think about the transformation you help people achieve.
Who needs that transformation the most?
That’s your reader.

You don’t find your book idea first. You find your reader.
The right idea will follow.

Are you clear on who your audience is?
If not, I can help you figure it out before you write a single word.

Want to write a powerful, relatable book?

Neera

Start by collecting real stories from your audience.

One of the best ways to make your book resonate is to include quotes, anecdotes, and lived experiences from the people you serve.

But how do you actually collect those stories?

Here are 4 simple ways I recommend to my clients:

1. Ask a Specific Question in Your Newsletter or on Social Media
Example: “What was the moment you realized you needed to change your career path?”
Keep it open-ended, but focused. You’ll be amazed by what people share when asked the right question.

2. Use Client Conversations (with Permission)
During coaching calls or consultations, listen for powerful phrases or emotional breakthroughs.
Then ask: “Would you be okay if I quoted this (with or without your name) in my book?”

3. Send a Quick Survey
Tools like Google Forms or Typeform work well. Make it short—3 to 5 thoughtful questions.
Offer an incentive if needed (e.g., early access to your book or a free resource).

4. Invite Stories in Your Community or Groups
If you have a Facebook group, LinkedIn group, or even a WhatsApp circle, share your book theme and ask members to contribute their stories.
People love to be part of something meaningful.

Real stories add authenticity.
They help readers see themselves in your words.
And they remind you why you’re writing the book in the first place.

Want to learn more, join my newsletter.

The most important lesson I’ve learned after writing 8 books

Neera

Write every single day.

Because the days you don’t write…
That’s when doubt creeps in.

That’s when the inner critic starts whispering:

“Who are you to write this?”
“This isn’t good enough.”
“You’ll never finish.”

Before you know it, your intention is questioned, your efforts belittled, your confidence stripped.

But there’s a way to beat that voice:
Keep going.

There’s no such thing as a bad writing day.
Only writing days and no-writing days.

So show up. Write a paragraph. A sentence. A messy draft.
Whatever it takes.

That’s how books get written.

Join my newsletter, Author Circle, a safe, inspiring space for aspiring authors to finally finish their books and share them with the world.