Month: March 2026

March changed how I run my writing business

Not because I worked harder.
Because I worked differently.

For years, I was doing what most creators do:
Writing consistently.
Trying to grow an audience.
Hoping it would lead somewhere.

In the last 100 days, I flipped the model.
Instead of building content, I built around one thing:
A book.

That one decision led to:
✔ A sold-out cohort
✔ A published book
✔ Paid clients
✔ A clear business model

Most creators don’t have a content problem.
They have an anchor problem.

A book gives you that anchor.

It brings clarity, authority, and direction to everything you do.

If your work feels scattered, this might be the shift you need.

Write one book.
Build everything around it.

Most people ask the wrong question when they say:
“I want to write a book… but what should it be about?”

They look outward.

Market trends.
Amazon categories.
What’s already selling.
That’s why they get stuck.

Here’s the reframe most aspiring authors miss:
👉 Your book should be about the business you want to build.

Not the topic you like.
Not the topic that feels “popular.”
But the problem you want to solve for the next 5–10 years.

A friend once told me:
“There are already tons of books on almost every topic. Why add another one?”

She was right — and also completely wrong.

Yes, there are thousands of books on almost every subject.

But none of them:
• Explain it the way you do
• Carry your lived experience
• Reflect your values and worldview
• Lead naturally into your way of helping people

People don’t buy books for textbook answers anymore.
They buy them for:
• Perspective
• Context
• Lived experience
• A path that feels human and achievable

When you write a book aligned with the business you want to build, something powerful happens.

Your book becomes:
• A filter for the right readers
• A trust-building tool
• A quiet sales asset
• A bridge to your offers

When I wrote my first book, I wasn’t trying to “enter publishing.”

I was solving a problem I had just solved myself:
writing and publishing an ebook without losing my mind.

Were there already books on that topic?
Plenty.

But none told the story from where I was standing — with my mistakes, doubts, shortcuts, and decisions.

Eighteen months earlier, I was the reader.

By the time I wrote the book, I was the guide.

That’s the sweet spot.

So if you’re wondering what your book should be about, ask yourself this instead:
• Who do I want to help?
• What problem do I want to be known for solving?
• What business do I want this book to quietly support?

Your book isn’t the end product.

It’s the foundation.

Write your book in 30 days here.

It’s a decision.

A decision about who you help.
Because the moment you choose a reader, you also choose who you’re not writing for.

A decision about what you stand for.
Your ideas. Your point of view. Your line in the sand.
A book makes those visible—whether you feel ready or not.

And a decision about what you can’t stop talking about.
The problem you keep circling back to.
The questions people keep asking you.
The topic that follows you into conversations, notes, and half-finished drafts.

That’s why writing a book feels heavy.

Not because of the words.
But because decisions remove ambiguity.

No more “maybe.”
No more hiding behind possibilities.

A book says: This matters to me.
This is who I’m here for.
This is the work I’m willing to be known for.

And once you make that decision,
the writing becomes the easy part.

Write your book in 30 days here.

Many professionals decide to write a book when they are preparing for a career pivot.

Perhaps they want to move from corporate into consulting. Perhaps they want to start coaching. Perhaps they want to build a business around their expertise.

A book can become the foundation of that next chapter.

But there is one decision that will determine whether your book actually works.

Choosing the right audience.

The mistake most aspiring authors make

Most first-time authors make the same mistake.

They try to write for everyone. They believe that a broad book will reach more people and therefore create more opportunities.

On the surface, this seems logical. But in practice, the opposite usually happens.

Broad books often feel vague.

They struggle to capture attention because no one feels that the book is written specifically for them.

A reader may think:

“This sounds interesting.”

But that reaction is rarely strong enough to make someone buy the book, recommend it, or hire the author.

Why narrow books work better

Narrow books tend to perform much better.

When a book speaks directly to a specific group of people, something powerful happens.

The right readers immediately recognise themselves in the message.

They feel understood.

They feel seen.

And they feel that the book was written exactly for them.

That kind of clarity attracts attention much more effectively than a broad message.

Instead of trying to reach everyone, the book becomes a magnet for the right people.

Deciding who you want to serve

Before writing your book, it is important to make a clear decision.

Who exactly do you want to serve? Ask yourself a few practical questions.

• Can this audience afford your services?
• Are these people you genuinely want to work with?
• Do they value the kind of expertise you bring?

Your book will shape the kind of clients and opportunities that come your way. So it is important to choose carefully. Do not choose an audience simply because it feels like the easier path.

Choose the audience that offers the best long-term opportunity and the greatest appreciation for your work.

Your Book Should Signal This Clearly

Once you know your audience, your book should communicate that decision very clearly.

Your title, subtitle, and table of contents should immediately show:

• Who the book is for
• What problem it solves
• What pain your audience is experiencing
• What transformation you help them achieve

When the right reader encounters your book, there should be no confusion.

They should instantly recognise that the book is speaking to them.

The reaction you want

Your ideal reader should not say:

“That sounds interesting.”

They should think something much stronger.

“This is exactly what I need.”

That moment of recognition is when a book becomes powerful.

It stops being just a book.

It becomes a signal to the market about who you help, how you help them, and why your expertise matters.

And for anyone writing a pivot book, that clarity is what turns a book into the starting point of an entirely new career.

In a coaching call this week, one of my students shared something interesting.

She teaches yoga.
Not the “stretch and relax” kind.
Her style is very precise — alignment-based yoga.

When she teaches a pose, she explains exactly why the body should move a certain way.

The anatomy.
The mechanics.
The logic behind the movement.

Her students love it.
They keep coming back to her classes.
So naturally she thought:

“My book should teach the anatomical principles behind alignment-based yoga.”
Makes sense, right?
But then she asked her students something simple:

“What would help you most?”
The answer surprised her.

Not anatomy.
Not technique.
Not deeper theory.

Instead, they said:
“I can’t make myself practice at home.”
“I don’t have the motivation.”
“I don’t have the time.”

They didn’t need more information.
They needed help getting over the first hurdle.

That’s when I told her something I’ve learned after working with many authors:
Before you teach the solution, remove the objections.

Every audience has them.

Writers say:
“I don’t have time to write.”

Entrepreneurs say:
“I’m not ready to launch.”

Course creators say:
“I’ll start next week.”

Your book, your course, your idea may be brilliant.
But if people believe they can’t start, they never reach your solution.

So the structure becomes simple:
– Acknowledge the obstacles.
– Show people how to get past them.
– Then teach your method.

Her book didn’t need a complete pivot.
It only needed a bridge.

Help people practice yoga consistently…
…and then teach them the deeper alignment principles.

The truth is:
Most experts think their job is to teach the answer.

But often the real job is to remove the excuses standing in the way of the answer.

Once those disappear, people are ready to learn.