When I started writing online, I got very useful advice: Waste nothing.
If you write something, it should always be useful.
For the past six years, every piece of content I wrote has been converted into books.
All my books have originated like that.
I call it my Content-To-Books Flywheel.
I have further refined it.
I pick a topic and write 10 to 12 articles on it.
That allows me to go deep into the topic.
I publish them weekly.
Comments and discussion allow me to further improve them.
Then I publish it as a book.
All my books have originated from my content.
I have published 15 books so far.
More are on the way.
This is the ultimate way to repurpose your content.
And the easiest way to write books.
Write a chapter a week and get the feedback as you go.
Why turn your content into books?
Two reasons:
1) Shelf life
Shelf life of:
– A LinkedIn post is one day
– A newsletter is one week
– An online article is one month.
But the shelf life of a book is years. Sometimes decades.
2) To reach a different audience
Each platform has a different audience
– Medium audience differs from LinkedIn
– LinkedIn audience is different from Substack
– Substack audience differs from Amazon
By converting your content into a book, you reach more readers.
P.S. Want to write your book? Join my newsletter ‘Author Circle.’
Month: March 2026
This morning, I woke up to a message from a reader.
Not a polite “congratulations.”
Not a quick thumbs-up emoji.
But an image.
A screenshot of the hard copy of my book.
And her ‘million-dollar’ excited expression.
Even if I had hired a PR company to promote my book
I wouldn’t have got a better commercial.
I asked her whether I could use the image to promote my book.
She said, My hair is wild, but then so am I!”
Here’s something most people don’t understand about writing a book:
It’s not about rankings.
It’s not about categories.
It’s not even about royalties.
It’s about resonance.
Somewhere, someone cared enough to:
• Buy the book
• Read it
• Take a photo
• Send it to me
• Celebrate it like it was her own win
That’s authority.
Not the loud kind.
The earned kind.
When I wrote ‘One Book To $100K,’ I didn’t write it to chase a badge.
I wrote it because I believe one well-positioned book can:
– Shift how people see you
– Change how you see yourself
– Turn years of experience into a clear business asset
And when a reader sends you proof that your work is landing?
That’s the real milestone.
Not the bestseller badge.
Not the vanity metrics.
Human impact.
If you are sitting on a book idea and wondering whether it’s worth the effort, this is your proof.
You’re not writing for applause.
You’re writing for that one person who will see themselves in your words…
…and send you a message that makes the entire journey worth it.
