Most people ask the wrong question when they say:
“I want to write a book… but what should it be about?”
They look outward.
Market trends.
Amazon categories.
What’s already selling.
That’s why they get stuck.
Here’s the reframe most aspiring authors miss:
👉 Your book should be about the business you want to build.
Not the topic you like.
Not the topic that feels “popular.”
But the problem you want to solve for the next 5–10 years.
A friend once told me:
“There are already tons of books on almost every topic. Why add another one?”
She was right — and also completely wrong.
Yes, there are thousands of books on almost every subject.
But none of them:
• Explain it the way you do
• Carry your lived experience
• Reflect your values and worldview
• Lead naturally into your way of helping people
People don’t buy books for textbook answers anymore.
They buy them for:
• Perspective
• Context
• Lived experience
• A path that feels human and achievable
When you write a book aligned with the business you want to build, something powerful happens.
Your book becomes:
• A filter for the right readers
• A trust-building tool
• A quiet sales asset
• A bridge to your offers
When I wrote my first book, I wasn’t trying to “enter publishing.”
I was solving a problem I had just solved myself:
writing and publishing an ebook without losing my mind.
Were there already books on that topic?
Plenty.
But none told the story from where I was standing — with my mistakes, doubts, shortcuts, and decisions.
Eighteen months earlier, I was the reader.
By the time I wrote the book, I was the guide.
That’s the sweet spot.
So if you’re wondering what your book should be about, ask yourself this instead:
• Who do I want to help?
• What problem do I want to be known for solving?
• What business do I want this book to quietly support?
Your book isn’t the end product.
It’s the foundation.
Write your book in 30 days here.