I recently took part in the inaugural LinkedIn Editorial Program and was astounded when they revealed the numbers.
Apparently, there are 1 Billion people on LinkedIn.
There are 4.95 billion active social media users worldwide.
This means that 20% of active social media users in the world are on LinkedIn.
This information intrigued me and I did some fact-checking on the internet.
This is what I found:
Facebook is still the biggest social media platform, with 3.049 billion users.
Next in line are:
WhatsApp – 2.78 billion
YouTube – 2.7 billion
Instagram – 1.4 billion
Twitter numbers are falling rapidly from 528.3 million. In 2024, this figure will decrease by 5.1% to 335.7 million (according to Oberlo).
This little exercise helped me understand I was on the right platform.
I joined LinkedIn in 2021 and started writing regularly on it in 2022.
I love the platform for three reasons:
1️⃣ It’s the best platform to connect with professionals and thought leaders. It enables me to have meaningful conversations and foster professional relationships.
2️⃣ The community here is genuinely positive. Conversations are respectful, and comments consistently reflect encouragement and celebration.
3️⃣ It allows me to write Goldilocks’ size content 😁. Neither too long, nor too short. Just right!
How long have you been on LinkedIn?
What is one specific reason you like the platform?