One of my long-time LinkedIn followers became a paid subscriber to my newsletter.
As I do with all the new paid subscribers, I asked her two simple questions. Her answers left me feeling deeply honoured, and grounded.
Question 1: What motivated you to become a paid subscriber?
This question helps me understand which one of my growth strategies are working
Her reply?
“I became a paid subscriber because you intrigue me. You are doing exactly what I would like to be doing. And, I believe 100% in you. You have always impressed me, and so it was a simple decision. I believe in YOU.”
We talk about building trust all the time. But this is what trust-in-action looks like.
Question 2: What’s your #1 challenge at the moment?
This one helps me understand how I can help my subscribers move forward.
She wrote:
“My number 1 challenge is creating a business that aligns with who I am now, at 65 (on Saturday!). I want a business like yours—sharing my knowledge and insights with others, while making some money at it. My challenge is trying to figure HOW to do that. Your PDF came at the right time… now I just need to follow your instructions, starting with creating a signature offer. That is my first step.”
In that response, I saw not just a hurdle—but a clear desire.
And at the root of it
Trust.
That’s the real currency of this creator economy. Not likes. Not followers. Not viral posts.
Trust that you can deliver.
Trust that you walk your talk.
Trust that you care.
If you’re building something online, don’t chase attention—earn trust.
That’s what turns followers into clients.
And readers into believers.
Subscribe to learn more.
