They’re stuck because they have too many.
Story ideas.
Frameworks.
Personal experiences.
Lessons learned the hard way.
So they keep asking the wrong question:
“What should my book be about?”
That question leads to overthinking,
endless outlining, and half-written drafts.
There’s a better question.
One that instantly clarifies everything:
“What do I want this book to do for me?”
Leave a legacy?
Attract clients?
Build authority?
Support a business?
The moment you answer that, your topic narrows.
Your audience becomes clear.
Your writing stops wobbling.
Same expertise.
Different intent.
Completely different book.
Most people never make this decision early enough.
So they write books that exist, but don’t lead anywhere.
If you’re serious about writing a book this year, start with intent, not ideas.
That’s how books get finished, and actually work.
👇 If you’re writing a book, what do you want it to do for you?
P.S.: Write your book in 30 days here.