In a coaching call this week, one of my students shared something interesting.
She teaches yoga.
Not the “stretch and relax” kind.
Her style is very precise — alignment-based yoga.
When she teaches a pose, she explains exactly why the body should move a certain way.
The anatomy.
The mechanics.
The logic behind the movement.
Her students love it.
They keep coming back to her classes.
So naturally she thought:
“My book should teach the anatomical principles behind alignment-based yoga.”
Makes sense, right?
But then she asked her students something simple:
“What would help you most?”
The answer surprised her.
Not anatomy.
Not technique.
Not deeper theory.
Instead, they said:
“I can’t make myself practice at home.”
“I don’t have the motivation.”
“I don’t have the time.”
They didn’t need more information.
They needed help getting over the first hurdle.
That’s when I told her something I’ve learned after working with many authors:
Before you teach the solution, remove the objections.
Every audience has them.
Writers say:
“I don’t have time to write.”
Entrepreneurs say:
“I’m not ready to launch.”
Course creators say:
“I’ll start next week.”
Your book, your course, your idea may be brilliant.
But if people believe they can’t start, they never reach your solution.
So the structure becomes simple:
– Acknowledge the obstacles.
– Show people how to get past them.
– Then teach your method.
Her book didn’t need a complete pivot.
It only needed a bridge.
Help people practice yoga consistently…
…and then teach them the deeper alignment principles.
The truth is:
Most experts think their job is to teach the answer.
But often the real job is to remove the excuses standing in the way of the answer.
Once those disappear, people are ready to learn.