“What advice would you give someone hesitant to start because they feel ‘too late’”?
Someone asked me the other day.
“What advice are you looking for?” Was my response.
A guarantee that it isn’t too late?
A sign from the universe that this is the right time?
A permission slip saying go ahead and everything will be okay?
Here it is: “You’re not too late.”
But here’s the twist, you won’t know that until you start.
So start. Start whatever you want.
Start messy, scared, unsure.
But start.
Then make yourself a deal:
“I’ll give this 6 months.” Or a year.
Whatever feels right.
Not 6 days. Not 6 hours.
Commit.
And during that time, don’t obsess over the outcome.
Don’t check if it’s working every five minutes.
Just show up.
Write the damn book.
Worst case? You’ll grow.
Best case? You’ll be holding the thing you once thought was impossible.
It’s never too late.
It’s just waiting for you to begin.
Author: Neera
I built my business around my signature book.
Most coaches don’t fail because they’re bad at coaching.
They fail because they never position themselves as the authority in their niche.
Expertise alone isn’t enough. You need visibility and trust.
I built my business around my signature book.
It made me visible, credible, and client-attracting.
Now I help coaches do the same.
1. Write your signature book
A book builds instant trust and long-term credibility.
It positions you as the go-to expert fast.
2. Create a clear, results-driven offer
Sell a clear transformation, not just your time.
Clients pay for outcomes, not vague promises.
3. Share weekly content with real value
Pick one platform. Teach, inspire, and share wins.
Consistency builds trust and authority over time.
4. Have real conversations, not complex funnels
Engage in DMs. Offer value. Invite to calls.
Simple sales start with human connection.
5. Collect wins and use them as proof
Happy clients are your best marketing team.
Ask for feedback, testimonials, and referrals.
You don’t need fame, just clarity, content, and connection.
Books build authority.
Coaching delivers results.
Together, they build empires.
Thought about writing a book for your business?
DM me if you’re ready to explore the idea!
Five Frameworks To Write Your Book
You don’t need to stare at a blank page to write a great book.
You need a framework.
Think of it like the wooden framework while building a house.
Everything is built around it.
Same with your book.
Whether you’re writing a book to build authority, or sharing your experience or leaving a legacy—frameworks are your secret weapon.
I’ve written 8 books (and counting), coached dozens of authors, and helped business owners turn their expertise into bestselling books.
Here are 5 book writing frameworks I use and teach:
1. The Problem–Solution Framework
Start with the reader’s pain, walk them through your solution. Classic, clear, and powerful.
2. The Hero’s Journey Framework
Position your reader as the hero. You’re the guide. Show them transformation, not just information.
3. The How-To Framework
Perfect for step-by-step systems. Think of it as a workshop in book form.
4. The Case Study Framework
Prove your point with real-world results. Great for consultants, coaches, and service providers.
5. The Big Idea Framework
Center your book on one bold, breakthrough idea. Make it unforgettable.
Want to save time and write a book that sells?
Use one of these frameworks as your base.
It’s like writing with a GPS instead of wandering through the woods.
A well-structured book builds your brand, grows your business, and creates clients on autopilot.
Five years ago, I started writing online.
Here’s what the journey has looked like so far:
From a terrible writer → a confident writer
From a confident writer → author of 8 books
From an author → a course creator
From a course creator → a book coach
From a book coach → a marketer
Not just someone who sells, but someone who truly markets.
Because marketing isn’t about pushing a product.
It’s about:
– Understanding your audience
– Building genuine relationships
– Solving real problems
– Sharing your story
One of my favorite definitions of marketing is:
“Marketing is the art of telling a story that resonates with your audience and convinces them to be part of it.”
If you want to build a brand, promote your services or build a business, you got to dive deep into the world of marketing.
Learn from the best.
Apply what fits.
Marketing isn’t optional. It’s essential.
Your book title can make or break your non-fiction book.
It’s the first marketing decision you make.
And often, it’s the reason someone clicks ‘Buy Now,’ or keeps scrolling.
A great title does one (or more) of the following:
✅ Sparks curiosity
✅ Promises a clear benefit
✅ Explains what the book is about
✅ Speaks directly to a problem your reader wants solved
Think of it like a billboard.
It needs to tell the reader:
👉 What this book is about
👉 Who it’s for
👉 Why it matters
Here are 5 brilliant non-fiction titles that nailed it—and helped the books become bestsellers:
1. “𝗡𝗲𝘃𝗲𝗿 𝗦𝗽𝗹𝗶𝘁 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲” 𝗯𝘆 𝗖𝗵𝗿𝗶𝘀 𝗩𝗼𝘀𝘀
A bold title that flips conventional wisdom—and instantly tells you this is not your average negotiation book.
2. “𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹” 𝗯𝘆 𝗝𝗼𝗵𝗻 𝗪𝗮𝗿𝗿𝗶𝗹𝗹𝗼𝘄
You know exactly what you’ll learn: how to build a business with the end goal of selling it.
3. “𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝗢𝗻𝗲” 𝗯𝘆 𝗣𝗮𝘂𝗹 𝗝𝗮𝗿𝘃𝗶𝘀
A fresh take on entrepreneurship, perfectly summed up in a few words. It tells you this is about doing more with less.
4. “𝗦𝘁𝗲𝗮𝗹 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗔𝗿𝘁𝗶𝘀𝘁” 𝗯𝘆 𝗔𝘂𝘀𝘁𝗶𝗻 𝗞𝗹𝗲𝗼𝗻
Playful, intriguing, and perfectly captures the book’s creative philosophy.
5. “𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁” 𝗯𝘆 𝗥𝗼𝗯 𝗙𝗶𝘁𝘇𝗽𝗮𝘁𝗿𝗶𝗰𝗸
A curious title that pulls you in—and once you read the subtitle (“How to talk to customers and learn if your business is a good idea when everyone is lying to you”), you’re sold.
Don’t settle for a clever title.
Go for clarity with impact.
Your title is your book’s first impression.
Make it count.
One minute video, five book sales
Last week, I posted my first video on LinkedIn.
One minute long. Five book sales.
On Saturday, I took a leap of faith and posted a short video on LinkedIn about how I write my books.
In that video, I shared my book “How To Write and Publish an Ebook in One Week” and talked about why it’s resonating with readers.
It’s not just a step-by-step guide.
It’s part tutorial, part diary.
While writing the book I documented my real-time struggles and breakthroughs and that honesty seems to have struck a chord.
At the end, I said: “If you’re thinking about writing a book, this book is all you need.”
And guess what?
That one video, my first ever on LinkedIn, generated 5 book sales in 24 hours.
No fancy funnel.
No paid ads.
Just one authentic video.
If you’ve been sceptical about short-form video on LinkedIn,
Let this be your sign to try it.
And if you are thinking of writing a book (any book!), my book will help you get started, keep going, and finish. Click the book to get it now.
