I learned the third most important marketing lesson from Justin Welsh.
He once wrote:
Promote yourself online every single day.
Somewhere.
Every day.
– Your work
– Your brand
– Your thoughts
– Your products
People will either:
– Love you ( and become your customers)
– Hate you (who cares)
– Join you (will become your network)
– Follow you (will spread your name)
– Ignore you (already are)
Your online footprint is your professional showcase—use it to attract opportunities and connections.
Your daily effort will ripple into a powerful network, boosting your personal brand.
Category: Marketing
Marketing Lesson #2
I learned the most important marketing lesson from my daughter when she was just thirteen.
Looking for her first job, she approached the manager of a mobile phone shop in the local shopping center.
They were looking for someone to help them ease the pressure. So the manager invited her for an interview at the coffee shop next door.
Once seated, he handed her a pen and posed a challenge: “Sell me this pen.”
With youthful exuberance, she held the pen, examined it, and met the manager’s gaze.
Instead of diving into a sales pitch, she asked a simple yet profound question: “Are you in the market for a good pen?”
The manager grinned and exclaimed, “You’re hired!”
Even at her tender age, my daughter understood a fundamental principle of sales: you can’t sell something to someone who isn’t looking for it.
It’s a mistake many creators make, pushing products or services without assessing if there’s a genuine need.
Here’s the takeaway:
Identify Your Audience: Instead of casting a wide net, focus on finding people actively seeking what you offer.
Understand Their Needs: Dive deep into what your potential clients aim to achieve. Tailor your pitch to address their specific needs.
Help Them Avoid Common Mistakes: Seek out individuals making common mistakes that your product or service can rectify.
Show them how your product or service: Remember, you’re not just selling; you’re solving problems.
When you align your offering with the genuine needs of your audience, they become more than clients—they become satisfied customer.
There are three pillars of an online business.
Each one needs separate strategies and a time commitment to implement them.
1️⃣ Client Attraction
Attracting the right audience is the first step. It involves creating a compelling presence, leveraging social media, and implementing targeted marketing strategies.
2️⃣ Client Conversion
Once you have their attention, converting potential clients is an art. This involves building trust, showcasing value, and strategically guiding them toward committing.
3️⃣ Client Retention
Keeping clients is just as vital as acquiring them. It needs consistent communication, exceptional service, and personalized experiences to foster long-term relationships.
Like most business owners, I too struggled with implementing all these different strategies.
This led to missing chances and not getting the best results.
However, I found a Game-Changing solution.
5-Day Educational Email Course
I created a 5-day email course, ‘The Profitable Coach Author,’ for coaches to convert their coaching expertise into a book to claim their expertise.
Why It Works?
Attraction: By offering valuable insights in bite-sized lessons, I was able to captivate my audience’s interest and attract them to subscribe to my course.
Conversion: Each day presented an opportunity to deepen the connection. My course acts as a bridge, guiding prospects toward understanding the unique value my business provides.
Retention: The continuous engagement over five days creates a sense of commitment and loyalty. Subscribers who invested time in my course are more likely to become long-term partners.
Result?
– Increased engagement.
– Higher conversion rates.
– Enhanced client satisfaction and loyalty.
Marketing Lesson #1
I secured my first client yesterday.
Within 3 days of launching my business.
She was the second person I approached regarding the creation of an education-based asset
designed to boost her opt-in rate to 70% and establish an email list of qualified clients even before the official launch of her business.
Her response was an immediate ‘YES.’
One of the deciding factors in saying ‘YES’ could be the fact that I offered her my premium service at no cost.
Interestingly, the first client declined, while the second enthusiastically accepted.
Marketing Lesson #1: When embarking on a new business venture, whether it involves a product or service, offer it at zero cost initially.
This approach doesn’t diminish the value of your service; rather, it allows you to build without undue pressure and address any glitches in your processes.
It helps you gain advocates for your offer.
When I launched my course ‘Write Your Book In 30 Days,’ I made the first cohort open for anyone who was interested.
The move attracted 20 enthusiastic participants who later became advocates, referring students for subsequent cohorts.
This strategy is not unique to services; SaaS companies routinely provide free versions of their products
to facilitate organic growth through word of mouth.
I’m extending the offer of my premium service for zero cost to just one more client.
If your business could benefit from an education-based asset that automatically builds your mailing list, contact me for a chat.
For those starting out, consider implementing a Marketing Lesson #1 in your strategy.
I declare 2024 as the Year of Marketing
I have been writing online for 5 years now.
So far, my trajectory has been:
From a:
Terrible Writer —> Confident Writer
Confident Writer —> Author of 5 books
Author —> Course Creator
Course Creator —> Book Writing Coach
But there was one significant missing factor.
I didn’t learn how to market my books and my course.
By marketing, I don’t mean selling.
Marketing is about creating and nurturing relationships.
Marketing is about understanding your customer and their needs.
Marketing is about solving your customer’s problems and adding value.
Marketing is about you and your story as well.
I like this definition of marketing the best:
“Marketing is the art of telling a story that resonates with your audience and convinces them to be part of it.”
This is exactly what I will be doing.
I will share my story of studying marketing, learning from the best marketers I can find, implementing their strategies I like, and inviting you to be part of the journey.
Because, if you haven’t learned to market, you will miss out on the chance to turn your passion or idea
into a thriving business.
What is your biggest marking challenge?
Do You Know Why Most Writers Don’t Succeed
I started making money from my writing when I ditched the writer’s mindset and adopted the entrepreneur’s mindset.
This is how I did it:
• Rather than “writing” books, I started “creating” products.
• Rather than relying on just “one” income stream, I created “several.”
• Rather than engaging with “readers,” I started engaging with “clients.”
• Rather than focusing just on “writing,” I started focusing on “marketing.”
• Rather than building a backlist of “books,” I built a portfolio of “products.”
• Rather than having just an “online presence,” I started building a strong “personal brand.”
The landscape of writing has changed immensely.
Writing can’t generate enough income by just writing books.
But by adopting an entrepreneurial mindset, you can transform your writing into a thriving business.
Have you been looking at monetizing your writing?
How are you succeeding?