Marketing

Marketing

One True Fan, Was All I Needed

In 2008, Kevin Kelly, the founding editor of Wired magazine, wrote one of the most famous blog posts in internet history: “1000 True Fans.” Kevin’s 1000 True Fans concept was made popular by many gurus of online audience-building and monetization, just like Malcolm Gladwells […]

Neera
Marketing

Crowdfunding for Writers

In 2006, a young entrepreneur was running a support platform for video bloggers. He called it fundavlog.  Keen on spreading the word; he started a blog explaining the idea behind fundavlog and coining a term for the concept he was trying to […]

Neera