Category: Marketing

What writing 8 books taught me about becoming ‘Google-able’
When I published my first book, I thought it would change everything.
Spoiler: It didn’t.

No flood of readers.
No media calls.
No client inquiries.

But something changed after Book #3.
And then again after Book #5.

By Book #8, I noticed a pattern:
– I was showing up in Google searches.
– My name was getting mentioned in comments.
– People were quoting my work before they met me.

That’s when I realized, books don’t just sell.
They brand you.

Each book became a digital breadcrumb leading back to me.
Each one said: “Hey Google, Neera Mahajan knows her stuff.”

So Google created a profile page for me.
I don’t even need a website now.
Google has put all my work under my name.

So here’s what I’ve learned:
Write what you want to be known for

Your book topic will become your Google identity.
Don’t chase trends.

Your book should age well, like a good wine.
(Or at least, a decent Shiraz.)

Think beyond the book.
Chop it into blogs, quotes, podcasts.
Be everywhere in your niche.

If you want people to find you (clients, partners, media) give Google something worth indexing.

For me, that started with a book.
And then another.
And another.

I used to worry that I was repeating myself.

“Didn’t I already talk about this?”
“Won’t my audience get bored?”
“Shouldn’t I move on to something new?”

So I kept trying to reinvent the wheel:
New angles.
New ideas.
New offers.
New content.

But nothing seemed to stick.
Until I realised, It’s not boring. It’s branding.

The moment I started talking about the same core message—over and over again—people finally started listening.

Here’s what shifted:

I got clear on my core message: “You can turn your knowledge into income, on your own terms.“

Then I built content around it—again and again.

• I told stories from my own life
• I shared real examples from clients
• I broke the message down into simple frameworks
• I said the same thing in different formats: posts, newsletters, talks, workshops

And instead of tuning out, my audience started tuning in.
They began repeating my message back to me.
Referring others. Quoting my lines.
And most importantly, buying my offers.

Repetition builds recognition. Recognition builds trust.

If you’re always saying something new, people never learn what you’re known for.
But when you say the same important thing in different ways, that’s when your message lands.

Here’s my tip for you this week:

Pick one core idea you want to be known for. Now brainstorm 3 ways to say it:

• As a personal story
• As a client success
• As a bite-sized framework or tip

Then repeat it. Refine it. Reinforce it.
Because when your message is clear, you don’t have to shout.
You just have to repeat.

Most coaches don’t fail because they’re bad at coaching.

They fail because they never position themselves as the authority in their niche.

Expertise alone isn’t enough. You need visibility and trust.

I built my business around my signature book.
It made me visible, credible, and client-attracting.
Now I help coaches do the same.

1. Write your signature book
A book builds instant trust and long-term credibility.
It positions you as the go-to expert fast.

2. Create a clear, results-driven offer
Sell a clear transformation, not just your time.
Clients pay for outcomes, not vague promises.

3. Share weekly content with real value
Pick one platform. Teach, inspire, and share wins.
Consistency builds trust and authority over time.

4. Have real conversations, not complex funnels
Engage in DMs. Offer value. Invite to calls.
Simple sales start with human connection.

5. Collect wins and use them as proof
Happy clients are your best marketing team.
Ask for feedback, testimonials, and referrals.

You don’t need fame, just clarity, content, and connection.

Books build authority.
Coaching delivers results.
Together, they build empires.

Thought about writing a book for your business?
DM me if you’re ready to explore the idea!

It’s the first marketing decision you make.

And often, it’s the reason someone clicks Buy Now, or keeps scrolling.

A great title does one (or more) of the following:

– Sparks curiosity
– Promises a clear benefit
– Explains what the book is about
– Speaks directly to a problem your reader wants solved

Think of it like a billboard.

It needs to tell the reader:

– What this book is about
– Who it’s for
– Why it matters

Here are 5 brilliant non-fiction titles that nailed it—and helped the books become bestsellers:

1. “𝗡𝗲𝘃𝗲𝗿 𝗦𝗽𝗹𝗶𝘁 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲” 𝗯𝘆 𝗖𝗵𝗿𝗶𝘀 𝗩𝗼𝘀𝘀
A bold title that flips conventional wisdom—and instantly tells you this is not your average negotiation book.

2. “𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹” 𝗯𝘆 𝗝𝗼𝗵𝗻 𝗪𝗮𝗿𝗿𝗶𝗹𝗹𝗼𝘄
You know exactly what you’ll learn: how to build a business with the end goal of selling it.

3. “𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝗢𝗻𝗲” 𝗯𝘆 𝗣𝗮𝘂𝗹 𝗝𝗮𝗿𝘃𝗶𝘀
A fresh take on entrepreneurship, perfectly summed up in a few words. It tells you this is about doing more with less.

4. “𝗦𝘁𝗲𝗮𝗹 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗔𝗿𝘁𝗶𝘀𝘁” 𝗯𝘆 𝗔𝘂𝘀𝘁𝗶𝗻 𝗞𝗹𝗲𝗼𝗻
Playful, intriguing, and perfectly captures the book’s creative philosophy.

5. “𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁” 𝗯𝘆 𝗥𝗼𝗯 𝗙𝗶𝘁𝘇𝗽𝗮𝘁𝗿𝗶𝗰𝗸
A curious title that pulls you in—and once you read the subtitle (“How to talk to customers and learn if your business is a good idea when everyone is lying to you”), you’re sold.

Don’t settle for a clever title.
Go for clarity with impact.

Your title is your book’s first impression. Make it count.