Category: Writing Books

Want to write a powerful, relatable book?

Neera

Start by collecting real stories from your audience.

One of the best ways to make your book resonate is to include quotes, anecdotes, and lived experiences from the people you serve.

But how do you actually collect those stories?

Here are 4 simple ways I recommend to my clients:

1. Ask a Specific Question in Your Newsletter or on Social Media
Example: “What was the moment you realized you needed to change your career path?”
Keep it open-ended, but focused. You’ll be amazed by what people share when asked the right question.

2. Use Client Conversations (with Permission)
During coaching calls or consultations, listen for powerful phrases or emotional breakthroughs.
Then ask: “Would you be okay if I quoted this (with or without your name) in my book?”

3. Send a Quick Survey
Tools like Google Forms or Typeform work well. Make it short—3 to 5 thoughtful questions.
Offer an incentive if needed (e.g., early access to your book or a free resource).

4. Invite Stories in Your Community or Groups
If you have a Facebook group, LinkedIn group, or even a WhatsApp circle, share your book theme and ask members to contribute their stories.
People love to be part of something meaningful.

Real stories add authenticity.
They help readers see themselves in your words.
And they remind you why you’re writing the book in the first place.

Want to learn more, join my newsletter.

The most important lesson I’ve learned after writing 8 books

Neera

Write every single day.

Because the days you don’t write…
That’s when doubt creeps in.

That’s when the inner critic starts whispering:

“Who are you to write this?”
“This isn’t good enough.”
“You’ll never finish.”

Before you know it, your intention is questioned, your efforts belittled, your confidence stripped.

But there’s a way to beat that voice:
Keep going.

There’s no such thing as a bad writing day.
Only writing days and no-writing days.

So show up. Write a paragraph. A sentence. A messy draft.
Whatever it takes.

That’s how books get written.

Join my newsletter, Author Circle, a safe, inspiring space for aspiring authors to finally finish their books and share them with the world.

Struggling to figure out your book idea?

Neera

Maybe you’re thinking like an artist, not an author.

Before you write page one, ask yourself:

– Who is this book for?
– What problem will it solve?
– Will it help me build my business?

Writing without a clear vision is like building a house without a blueprint.

You might create something beautiful, but:

– Will it serve your readers?
– Will it stand in the market?
– Will it build you a business?

Authors plan. Artists hope.

What’s your end goal for the book you’re writing?

P.S. Got a book idea? Let’s make sure it sells.

I help authors validate their book ideas before they waste time writing.

Subscribe to my newsletter for smart, actionable tips.


You don’t need to stare at a blank page to write a great book

Neera

You need a framework.

Think of it like the wooden framework while building a house.
Everything is built around it.
Same with your book.

Whether you’re writing a book to build authority, or sharing your experience or leaving a legacy—frameworks are your secret weapon.

I’ve written 8 books (and counting), coached dozens of authors, and helped business owners turn their expertise into bestselling books.

Here are 5 book writing frameworks I use and teach:

1. The Problem–Solution Framework
Start with the reader’s pain, walk them through your solution. Classic, clear, and powerful.

2. The Hero’s Journey Framework
Position your reader as the hero. You’re the guide. Show them transformation, not just information.

3. The How-To Framework
Perfect for step-by-step systems. Think of it as a workshop in book form.

4. The Case Study Framework
Prove your point with real-world results. Great for consultants, coaches, and service providers.

5. The Big Idea Framework
Center your book around one bold, breakthrough idea. Make it unforgettable.

Want to save time and write a book that sells?
Use one of these frameworks as your base.

It’s like writing with a GPS instead of wandering through the woods.
A well-structured book builds your brand, grows your business, and creates clients on autopilot.

Advice that served me we

Neera

When I started writing online, I got very useful advice—waste nothing.

If you write something, it should always be useful.

For the past six years, every piece of content I wrote has been converted into books.

All my books have originated like that.

I call it my Content-To-Books Flywheel.

I have further refined it.

I now pick a topic and write 10 to 12 articles on it.

That allows me to go deep into the topic.

I publish them weekly.

Comments and discussion allow me to further improve them.

Then I publish it as a book.

All my books have originated from my content.

I have published eight books so far.

More are on the way.

This is the ultimate way to repurpose your content.

And the easiest way to write books.

Write a chapter a week and get the feedback as you go.

Why turn your content into books?

Two reasons:

1) Shelf life
Shelf life of:
– A LinkedIn post is one day
– A newsletter is one week
– An online article is one month.
But the shelf life of a book is years. Sometimes decades.

2) To reach a different audience
Each platform has a different audience
– Medium audience differs from LinkedIn
– LinkedIn audience is different from Substack
– Substack audience differs from Amazon

By converting your content into a book, you reach more readers.

P.S. Want to write your book? Join my newsletter ‘Author Circle.’

Your book title can make or break your non-fiction book

Neera

It’s the first marketing decision you make.

And often, it’s the reason someone clicks Buy Now, or keeps scrolling.

A great title does one (or more) of the following:

– Sparks curiosity
– Promises a clear benefit
– Explains what the book is about
– Speaks directly to a problem your reader wants solved

Think of it like a billboard.

It needs to tell the reader:

– What this book is about
– Who it’s for
– Why it matters

Here are 5 brilliant non-fiction titles that nailed it—and helped the books become bestsellers:

1. “𝗡𝗲𝘃𝗲𝗿 𝗦𝗽𝗹𝗶𝘁 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲” 𝗯𝘆 𝗖𝗵𝗿𝗶𝘀 𝗩𝗼𝘀𝘀
A bold title that flips conventional wisdom—and instantly tells you this is not your average negotiation book.

2. “𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗦𝗲𝗹𝗹” 𝗯𝘆 𝗝𝗼𝗵𝗻 𝗪𝗮𝗿𝗿𝗶𝗹𝗹𝗼𝘄
You know exactly what you’ll learn: how to build a business with the end goal of selling it.

3. “𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝗢𝗻𝗲” 𝗯𝘆 𝗣𝗮𝘂𝗹 𝗝𝗮𝗿𝘃𝗶𝘀
A fresh take on entrepreneurship, perfectly summed up in a few words. It tells you this is about doing more with less.

4. “𝗦𝘁𝗲𝗮𝗹 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗔𝗿𝘁𝗶𝘀𝘁” 𝗯𝘆 𝗔𝘂𝘀𝘁𝗶𝗻 𝗞𝗹𝗲𝗼𝗻
Playful, intriguing, and perfectly captures the book’s creative philosophy.

5. “𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁” 𝗯𝘆 𝗥𝗼𝗯 𝗙𝗶𝘁𝘇𝗽𝗮𝘁𝗿𝗶𝗰𝗸
A curious title that pulls you in—and once you read the subtitle (“How to talk to customers and learn if your business is a good idea when everyone is lying to you”), you’re sold.

Don’t settle for a clever title.
Go for clarity with impact.

Your title is your book’s first impression. Make it count.