This one simple trick will empower you to write about anything with confidence and ease. I could easily turn this into a product and charge you for it, but to be honest, I just can’t be bothered. So I am going to […]

Dear Writer, Is your writing sloppy? Here are 7 ways to make it impactful. Think of your audience as one person. You are not writing to the masses. You are writing to one person. Address them directly and you will have a […]

1. 𝗧𝗮𝗸𝗲 𝗡𝗼𝘁𝗲𝘀 Most of my ideas come from reading. So whenever I read something that invokes an idea, I take time to jot it down. I do that whatever is handy – my phone, a notebook, or even a piece of […]

One of mine is using metaphors. Because metaphors are fun.They help clarify ideas.And they make your writing stand out. They add emotion to your idea, which makes them memorable. In Paul Loomans’ excellent book 𝙏𝙞𝙢𝙚 𝙎𝙪𝙧𝙛𝙞𝙣𝙜, the author proposes a Zen-inspired method […]

Conversational writing is like having a one-on-one conversation between your audience and you. It’s real, meaningful, and builds trust. It helps you connect with your audience by using language and phrasing familiar to the audience. It avoids heavy words and long, winding […]