People don’t buy because you’re smart.
They buy because they trust you.
You’re sharing tips.
Posting value.
Showing up every week.
But it still feels like your audience is watching, not buying.
Here’s the missing piece: story.
Not just any story but specific kinds of stories.
There are five types that build trust:
– Your origin story (what got you here)
– A transformation (yours or a client’s)
– A win that proves your system works
– A values story (what you stand for)
– And your mission story (why you’re doing this in the first place)
You don’t need all five in one go.
Start with the one that feels easiest.
Tell it in your words. Your voice. No polish needed.
That’s what makes it land.
Want more trust-building tools like this?
Subscribe to my newsletter.