“How could someone know they are writing the “right” book?”

I was asked this question at this Live by Ana Calin 🐝

Here was my response:

Before you think about a topic for your book, I ask my students to my students answer two questions:

1️⃣ What kind of business do I want to build?
2️⃣ Who do I want to serve, and what problem do I want to solve?

Once those two things are clear, everything else becomes obvious.

• The right book topic reveals itself
• The book naturally supports the business
• The business doesn’t feel forced or stitched on later

This is why Week 1 in my cohort, has nothing to do with writing.

We spend the entire week:
– Clarifying the business they want to build
– Identifying the audience they want to serve
– Pinpointing the problem they want to solve

Only then do we shape the book.

Listen to the full talk here: