Early in my entrepreneurial career, I heard a piece of advice that stuck with me like superglue.
Just one simple, elegant line, shared by a man named Larry Winget.
It went like this:
👉 “Find your uniqueness and exploit it in the service of others.”
That’s it. That’s the line.
And it’s the best personal branding advice I’ve ever received.
Let me tell you why.
Three years ago, I was a struggling writer.
An author-entrepreneur figuring it out on the go.
I had expertise, but no clear roadmap.
I wanted to help others, but didn’t know how to make it sustainable.
I wanted to build a business, but didn’t want to lose myself in the noise.
Then it hit me:
The person I was back then… is the person I now serve.
Most of us aren’t trying to build a brand.
We’re trying to be useful.
We want to help someone.
To make something easier for the next person.
To turn our scars into roadmaps.
The shortcut to be able to do that is:
To find the people who are in the same place you were three years ago.
Because you are most powerfully positioned to serve the person you once were.
Not the person you admire.
Not the audience you think you should chase.
But the version of you from five, ten, or twenty years ago.
The one who felt lost.
Overwhelmed.
Unqualified.
Stuck.
Afraid.
You already know that person.
You know their struggles, their questions, and their Google search history.
You know what would’ve helped them most.
That’s your who.
And once you find your who, everything else starts to make sense.
And the truth I’ve learned is this:
👉 You are most powerfully positioned to serve the person you once were.
That’s your story.
That’s your brand.
That’s your business.
If you’re still in the messy middle, wondering if your journey matters, it does.
You’ve just got to turn around and reach for the hand of the person behind you.
I promise, they’re waiting.
