In the last 5 years, I’ve written and published 4 books.
I also:
– Coach aspiring authors to write their books
– Help coaches, creators and professionals to turn their knowledge into a business
And here’s my real secret
“I treat everything new as an experiment.”
No stress.
No expectations.
Just a hard-earned insight from 6 years of creative work.
– My first blog? An experiment.
– My newsletter? An experiment.
– Writing my first book in 7 days? An experiment.
– Launching my coaching business? An experiment.
(For context: I have two half-PhDs in science. Experiments are my native language.)
When you treat something as an experiment:
– You stop expecting perfection
– You loosen your grip on outcomes
– You stay open to unexpected paths
– You follow steps, observe, and adjust
And if it “fails”? You still win.
Because you learn what not to do next.
Which quietly points you toward what will work.
Progress doesn’t come from doing things correctly.
It comes from doing them consistently.
The outcome matters. But action matters more.
How To Write A Short Book And Turn It Into A Business
Most people never write a book because they think it has to be big.
Big idea.
Big word count.
Big commitment.
Big disruption to their life.
So they postpone it.
For years.
Here’s the truth most people don’t want to hear:
👉 Your first business book should be short.
Not because you have less to say — but because clarity beats volume.
A short book forces you to:
- Decide what you actually stand for
- Say one thing well instead of ten things poorly
- Respect your reader’s time
- Finish (which is the real power move)
Some of the most effective authority-building books are not 300 pages.
They are:
- 80–120 pages
- Built around one clear idea
- Designed to solve one painful problem
- Written to open doors — not win literary prizes
A short book is not a “lesser” book.
It’s a strategic asset.
It can:
- Position you as an expert
- Become the foundation of your offer
- Feed your content for months
- Attract clients who already trust you
- Turn into workshops, cohorts, consulting, or speaking
You don’t need more content.
You need the right container for your knowledge.
If you’ve been sitting on an idea, waiting for “someday” to write your book, this is your opportunity.
I’m hosting a free webinar on 4 January at 4:00 PM PST: “How To Write A Short Book And Turn It Into A Business”
I’ll show you:
- What makes a short book powerful
- How to structure it without overwhelm
- And how to turn it into income, without sleazy marketing
Your book doesn’t have to be long.
It has to be done and deployed.
See you at the webinar.
25 things I’m proud of achieving in 2025:
25 things I’m proud of achieving in 2025:
1) Published 153 newsletter issues, 8 podcast episodes, 10 Lives, and 300+ Notes in Substack. Showed up even when consistency felt boring or was a lot of effort.
2) Took my Substack newsletter from 958 to 2,135 subscribers, and paid subscribers from 14 to 59. A slow but steady growth.
3) Wrote 137 LinkedIn posts, including 17 solo video posts, and got over my inhibition of speaking to the camera.
4) Started a LinkedIn newsletter, expanding my writing beyond Substack.
5) Stepped into fiction writing and wrote and published 26 short stories on a Substack publication called Neera’s Fiction (to stretch different creative muscles).
6) Did a 30-Day Notes Challenges on Substack in January and quietly kept going for 60 days.
7) Developed my own content calendar, which genuinely 10x-ed my productivity and saved my sanity.
8) Published my 7th book ‘A Writer’s Guide To Write Travel Stories’ and hosted a virtual launch on Substack, one of my favourite moments of the year.
9) Published my memoir, ‘My Life in 100 Objects,’ a deeply personal milestone.
10) Travelled through Spain, Portugal, Morocco, London, and Uzbekistan, collecting stories instead of souvenirs.
11) Wrote and published The Ultimate Guide to Simple Book Marketing Strategies on Substack (to be published in the future).
12) Wrote another book on Substack on Author Branding (to be published).
13) Launched the 90-Day Write Grow Monetize program in July and then again in October as live cohort training for three months to 50+ paid subscribers of my newsletter.
14) Ran another 60-day Notes Challenge across June and July and then again in October.
15) Lived in India for two months as a senior nomad, proof that work and life don’t have to be opposites.
17) Wrote and published 6 novellas plus a reader magnet, entering a completely new publishing rhythm.
18) Built a fiction mailing list from 0 to 235 subscribers, one reader at a time.
19) Started writing monthly reports on Substack, creating a habit of reflection.
20) Created 5 digital products – ‘Substack Notes Playbook’, ‘LinkedIn Playbook, 90-Day Reusable Content Creation System’, ‘How To Create Your First Digital Product In 3 Hours’ and ‘How To Turn Your Expertise Into Income With A Paid Newsletter.’
21) Took up singing lessons, something I’d wanted to do for years.
22) Ran ’20 Minutes Exercise To Solve Your Hardest Problem’ sold out workshop in collaboration with another creator.
23) Rebranded my Substack, aligning it more closely with who I’ve become.
Launched my 2026 program, Book-to-Business, with clarity and conviction.
24) Wrote the first draft of the book, ‘One Book to $100K: The Proven Book-Led Path to a Six-Figure Business,’ due to be published in March 2026.
25) Conducted a workshop, ‘How to Write a Book and Turn It Into a Business’, closing the year by opening a door. (2 more planned in January).Activate to view larger image,
I’ve stopped making yearly plans?
Every January, I’d sit down and map out the big stuff:
I’ll write and publish 6 books this year.
Grow my newsletter to 5K subscribers.
Launch 3 courses and hit $X in revenue.
It looked impressive.
It felt productive.
But truth was, it rarely worked.
Life happened.
Priorities shifted.
Plans became irrelevant.
So, I changed my approach.
Now I plan in 3-month blocks.
Why?
Because I’ve noticed something about myself:
Every 3 months, I need a break.
A holiday.
A reset.
That’s my natural rhythm.
So whatever needs to get done,
I make sure it happens within those 90 days.
There’s urgency.
There’s clarity.
There’s flexibility
And there’s room to pivot when things are not working.
Three-month planning keeps me:
Grounded
Motivated
Moving
I still have a vision for the future.
But I move toward it in short, focused sprints.
If long-term planning has ever left you overwhelmed, stuck, or feeling behind…
Try a 90-day plan instead.
It might just change the way you work.
And how much you actually get done.
P.S. Do you plan yearly, monthly, or in short sprints like me?
I’d love to hear what works for you.
Why I Deleted Half My Offers (And Made More Money)
There was a time when I had too many offers.
- A digital product here
- A course I planned to launch
- Some 1:1 coaching
- Custom sessions I created on request
- And ideas for at least 3 more things in my Google Docs
I thought having more offers meant more chances to earn.
But all it did was confuse my audience, and drain my energy.
People didn’t know what to buy.
I didn’t know what to focus on.
And nothing was gaining real traction.
It looked like variety.
But it was actually noise.
So I did something radical: I deleted half my offers.
Not because they were bad.
But because they didn’t align with my core transformation:
Helping experts turn their knowledge into income, on their own terms.
I kept the ones that:
- Were simple to deliver
- Felt aligned with my long-term vision
- Solved a clear problem
- Made both me and my clients feel energized
Suddenly, my business got simpler.
And stronger.
Here’s what happened when I simplified:
- I stopped explaining 5 things, and started owning one
- My audience instantly understood how I could help them
- I had more time to improve the offers that mattered
- My messaging became sharper
- My income went up, because clarity builds confidence
Turns out, simplicity doesn’t limit your business.
It unlocks it.
Here’s my invitation to you this week:
Audit your current offers.
Make two lists:
- What’s draining me?
- What’s driving results with ease?
Then ask: What would happen if I gave myself permission to let go of the rest, even temporarily?
Because success doesn’t come from doing everything.
It comes from doing the right things, deeply.
Writing isn’t about time management.
It’s about your energy flow.
You can carve out 2 hours on your calendar.
Sit at your desk. Open your laptop.
But if your energy is flat, the words won’t come.
I’ve learned this the hard way.
On days when my energy is high, I can write 1,000 words in an hour and still feel light.
On low-energy days, I can stare at the same sentence for thirty minutes, and it still feels wrong.
Here’s what shifted everything for me:
Instead of asking myself, “Do I have time to write?” I ask, “What’s my energy level at the moment?”
Sometimes, that means writing first thing in the morning before the world intrudes.
Sometimes, it’s after a walk, when my mind is clear.
Other times, it’s at night, when the house is quiet and ideas finally breathe.
Writing with energy flow feels different:
– Words don’t resist, you channel them.
– The work feels lighter, even joyful.
– You stop forcing and start allowing.
If you’ve been struggling with consistency, maybe it’s not about willpower.
Maybe it’s about learning when your energy flows best, and riding that current.
Writing becomes less of a grind and more of a practice in alignment.