Rule of 70/20/10

A little while ago, I watched the IP Man movie series,
and it has stayed with me ever since.

The series follows Yip Man, a legendary martial arts teacher.
Among his many students, the most famous was Bruce Lee.

What struck me about the Ip Man movies was the lack of fight scenes.
Instead, we see Yip Man spending time with his family, having tea, meeting friends, and navigating everyday struggles.

Politics, war, and philosophy play their roles, but one thing remains constant—Yip Man practicing his craft.

The biggest lesson from the series?
Don’t fight when it doesn’t matter. Save your energy for the battles that truly count.

The opposite of important work isn’t busywork—it’s rest.

“It’s very easy to spend a decade being incredibly busy and stressed every day, feeling like you’re working incredibly hard, and creating a ton of movement—but not moving forward.” — Sam Altman

Hidden within the Ip Man series is the Rule of 70/20/10:

🔹 70% rest
🔹 20% training
🔹 10% fighting

We, too, can apply this rule to our writing lives.

Are you spending all your time fighting battles that don’t matter?
Or are you reserving your energy for the moments that truly count?

Need more nuggets like these? Subscribe to my newsletter.

Your Book Is More Than Just a Book

Most people think writing a book is about
hitting bestseller lists or earning royalties.

But here’s the truth: a book is a business tool.

It builds credibility, attracts opportunities,
and opens doors you never imagined possible.

When I wrote my first book, “How to Write and Publish an eBook in One Week,” I had no idea it would change my life.

At that time, I wasn’t thinking about building a business—I just wanted to help others write and publish their own books. But as I shared my knowledge, something incredible happened:

  • People started asking for personalized guidance.
  • I launched a course to teach what I had learned.
  • I built a coaching program to help aspiring authors.
  • I created a paid newsletter to share advanced strategies.

What started as a single book became the foundation for an entire business.

I realized something crucial: a book isn’t just a product; it’s an opportunity—a tool that can open doors to coaching, courses, speaking, and more.

5 Ways to Monetize Your Book Beyond Royalties

1. Coaching & Consulting

Many readers will want personalized guidance after reading your book. Some will even pay a premium for one-on-one support.

Action Steps:
Offer a coaching program related to your book’s topic.
Provide consulting services for businesses or individuals.
Set up a VIP Day where clients pay for an intensive strategy session.

Example: My book led to author coaching, where I guide writers through publishing and marketing their books.

2. Paid Workshops & Online Courses

Expand your book’s content into a structured learning experience. People who read your book are often hungry for more detailed guidance.

Action Steps:
Turn each book chapter into a lesson for an online course.
Run live workshops where you teach key concepts.
Sell a self-paced course that students can access anytime.

Example: I created a course Write Your Book In 30 Days teaching authors how to write and publish an eBook in one week, expanding on my book’s content.

3. Speaking Engagements

A book makes you an authority. Organizations, conferences, and companies pay good money for expert speakers.

Action Steps:
Use your book to pitch yourself as a speaker.
Create a signature talk based on your book’s theme.
Speak at industry events, corporate trainings, and virtual summits.

Example: My book positioned me as an expert, leading to speaking opportunities on podcasts, webinars, and live events.

4. Exclusive Membership or Community

A book attracts a specific audience—why not bring them together into a paid community?

Action Steps:
Offer a monthly subscription with exclusive content.
Create a private group for deeper discussions.
Host live Q&A sessions for members.

Example: I built Author Circle, a paid newsletter & membership that offers exclusive insights, Q&As, and marketing strategies for authors.

5. Bulk Sales & Licensing

Instead of selling one book at a time, sell in bulk to businesses, schools, or organizations.

Action Steps:
Partner with corporate clients who can distribute your book to employees.
Offer bulk discounts to event organizers.
License your book’s content for use in training programs.

Example: Many authors successfully license their books to corporations, allowing them to reach thousands of readers with a single deal.

The Road to a 6-Figure Business

When I started writing, my dream was simple: publish a book and see my name on the cover.
Fast forward to today:

✔ I’ve written and self-published seven books (with more on the way!).
✔ I’ve built a business around my expertise.
✔ I’ve created multiple income streams—coaching, courses, a paid newsletter, and speaking.

This wasn’t by accident. It was by design.

The truth is, writing a book is just the beginning. If you stop at publishing, you’re leaving so much money and impact on the table.
If you’re an author (or aspiring to be one), you need to ask yourself:

Do I want to just sell books? Or do I want to build a business?
If your answer is the second one, you need a plan and a roadmap.

That’s exactly what I share inside Author Circle.

What You’ll Get Inside Author Circle

Author Circle isn’t just another newsletter. It’s a business accelerator for authors who want to:

Write books that sell & attract opportunities
Monetize their expertise beyond book sales
Land speaking gigs & build credibility
Turn their book into a full-fledged business

Here’s what you’ll get as a subscriber:

Free Level: Actionable tips & insights on book marketing & business-building.
Paid Membership:

  • Full access to exclusive strategies to grow your author brand.
  • Monthly challenges to help you write, publish, and monetize smarter.
  • A private community of like-minded authors & entrepreneurs.
  • Live Q&A sessions where I answer your specific questions.

Are You Ready to Turn Your Book Into a Business?

If you’ve written a book (or are planning to), don’t stop at publishing. Think bigger.

Your book is just the beginning—the foundation of a brand, a business, and a future where you get paid for your expertise.

If I can do it, so can you.

Start with by becoming a free subscriber to my newsletter to get the knowledge and support you need to write your book.

Why do you need to write a book to build a business?

People often ask me, “Why do I need to write a book before I build my business?”

There are five powerful reasons for that.

1. Writing a book is the fastest way to become an authority in your niche.
When people see you’ve written a book, they instantly see you as an expert.

2. Writing a book brings clarity, not just to your reader, but to you too.
It forces you to organize your thoughts and define your core message.

3. Your book gives you years’ worth of content for blogs, videos, social media, and podcasts.
You’ll never run out of things to say, because your book becomes your content engine.

4. Your book becomes your business card.
People throw away business cards, but no one throws away a book.

5. Your book becomes your client filter.
It attracts the right people and repels the wrong ones—saving you time and energy.

So, if you want to build a business that lasts,
Start by writing the book that positions you as the leader in your space.

Struggling to choose the right topic for your book?

Here’s how to get it right.

Writing a business book is one of the most powerful ways to establish authority and grow your brand.
But the biggest challenge is choosing the right topic.

Your book needs to be a perfect blend of three things:

1. Your Expertise
What do people already come to you for advice on?
What unique insights or experiences set you apart?

2. Audience Needs
What questions does your audience keep asking?
What problems do they struggle with that your book can solve?

3. Market Demand
Are there already books on your topic?
If so, how can yours offer a fresh angle or deeper insight?

A great business book isn’t just about what you want to write
It’s about what your audience needs and what the market values.

If you’re brainstorming book ideas, ask yourself:

– What’s the biggest transformation I can help my readers achieve?
– What’s missing in my industry that I can provide?
– What’s a common misconception I can challenge?

The best book topics lie at the intersection of passion, expertise, and demand.

Want to learn more, subscribe to my newsletter Author Circle.

A self-published book won’t make you rich in royalties

A self-published book won’t make you rich in royalties,
but it will make you rich in opportunities.

If you’re a business owner or solopreneur,
writing a book is one of the smartest moves you can make.

Here’s why:

It’ll build your authority.
A book instantly positions you as an expert in your field.
Readers see you as a thought leader, not just another service provider.

It’ll generate leads
A well-written book acts as a lead magnet, attracting your ideal clients and opening doors to new opportunities.

It’ll showcase your expertise
Your book is proof of your knowledge, experience, and unique insights. It helps you stand out in a crowded market.

It’ll open speaking & consulting opportunities
A book can lead to speaking engagements, coaching offers, and partnerships, expanding your reach beyond what social media alone can do.

It’ll strengthens your brand
It’s more than just a book; it’s a powerful marketing tool that builds trust and credibility with your audience.

When I published my first book, I became an overnight authority.
People started perceiving me with reverence.

Most new business owners wait too long to write a book.
But what if you wrote one at the beginning of your journey?

It could accelerate your success, set you apart, and establish you as the go-to authority in your industry.

If you’ve been thinking about writing a book, start now.
Your future business will thank you.

Are you planning to write a book?
Join my newsletter ‘Author Circle‘ to get the support you need.

The power of one asset.

You don’t need 100,000 followers to attract paying clients.
You need just one asset.
your signature book!

I call it ABA: ‘Authority by Authorship.’

While most creators chase visibility through content…
The real game-changer is authorship.

When you write the book on your topic…
You become the expert.

Instant credibility.
Concrete evidence.
Long-term magnetism.

Whom would you trust more?
Someone who has written blog posts on a topic?
Or someone who has written a complete book?

What builds authority better?
Not the loudest voice online.
Not the cleverest post.
The person who built authority on the page.

The word ‘author’ originates from the Latin word ‘auctor,’
which meant ‘founder,’ ‘master,’ ‘leader.’

This is exactly why I help business owners write their book.

Not to sell copies.
But to become a master, a leader.
To turn readers into clients.
To build a brand that doesn’t rely on the algorithm.

Writing a book is the quietest way to step into category leadership.

No chasing.
No cold calling.
No direct messaging.
Just one signature book.

Need help writing yours? Join my newsletter.