The Inner Game Of Writing

In an interview with The Players Tribune, eight-time Grand Slam winner Andre Agassi revealed how he defeated then champion Boris Becker.

Becker and Agassi were both at the top of their game in the late 80s and early 90s. Boris Becker had beaten Agassi three times. He was a top-ranking player at the time because of his unique serve, something the game had never seen before.

Knowing he had to raise his game when it came to countering the German’s serve, Agassi managed to develop a unique way of reading his great rival’s serve.

He watched tape after tape of Becker’s matches and realized he did this weird tick with his tongue.

“I’m not kidding. said Agassi, “He would go into his rocking motion, his same routine, and just as he was about to toss the ball, he would stick his tongue out.”

“And it would either be right in the middle of his lip,” he revealed, “or to the left corner of his lip.”

Agassi figured out that while serving in the deuce court, if Boris put his tongue in the middle of his lip, he would either serve at the middle or to the body. But if he would put his tongue to the side, he would serve out wide.

He used this knowledge to predict his opponent’s game and started winning against him. By the time they hung their rackets, Agassi had won ten matches against Becker.

But he had to remain tight-lipped about his discovery.

“The hardest part wasn’t returning his serve — it was not letting him know that I knew this,” Agassi said.

“I had to resist the temptation of reading his serve for the majority of the match and choose the moment when I was gonna use that information on a given point to execute a shot that would allow me to break the match open.”

A few years later, he finally gave away the secret at Oktoberfest.

They went out and had a pint of beer together, and Agassi couldn’t help but say, “By the way, did you know you used to do this and give away your serve?”

Becker almost fell off the chair.

He said, “I used to go home all the time and tell my wife. It’s like he reads my mind. Little did I know, you were just reading my tongue.”

Agassi was able to win because he spent time studying his opponent.

Writing is a game too. Some people are better at it than others.

I often ask myself, if writing is a game, then how do you win it?

My answer: by studying other writers.

Like Agassi, we need to invest time to learn from the masters.

The one thing that holds so many writers back is their mindset. The inner critic is real, and it has far more power than we realize.

If you can learn to silence the inner critic, anything is possible. You can put yourself in a position to win. (Note I said “put yourself in a position to win,” not “win.”)

The way I beat my inner critic is by doing whatever I want. I write the stories I’m passionate about, pick projects that energize me, and focus on having fun. My inner critic doesn’t show up if I do things for fun. It only shows up if I am serious about something.

I have been writing a book on productivity for about six months. I have tried to finish it three times. Each time, my inner critic sat on my shoulder and told me it is not good enough.

I started a project on organizing my files on Obsidian, and my inner critic didn’t bother showing up. It was a fun project. Had it been a serious project, he would have sat on my shoulder again and wouldn’t let me proceed.

I am going to trick my inner critic again. I want to write a book about my trip to UK and Spain. I told my inner critic that I would not write a book but doddle a book.

He blinked and said, “So, how would you publish it?”

“I will not publish it,” I responded. “I might write an occasional post about it on LinkedIn.”

He looked at me as if I had gone mad, though for a second, then said okay and disappeared.

I didn’t tell him what my actual plan was. For a long time, I have wanted to write a book like that of Lynda Berry.

Lynda Berry.

Image from Pinterest

I experimented with it while travelling.

While travelling to unknown places, I notice several things that otherwise I don’t. I want to capture those. If my notes turn out well, I might collate them and turn them into a book.

Like Agassi, I will not tell my inner critic until after.

Have You Got Stuck Recently Thinking About What You Should Write

Here are 3 things you should consider.

Your story

If you are stuck figuring out what you should write, then your focus is in the wrong place. You are getting fixated on things like subject matter and niche. And all these are not essential to developing your calling as a writer.

The words you say are the paint on the house. The foundation is the belief behind them, which is something most writers miss.

As writers, we must begin, not with what we say, but with how we say it. People care more about the why than the what.

In other words: voice trumps the subject.

Everyone has a story. The easiest way to find your voice is to tell yours.

People connect to other people’s experiences, especially when it’s painful to embarrassing. When you share yours, you’re inviting others into a place where they feel heard. Write one true, vulnerable story, and see how people connect.

Your purpose

Your work has to have a purpose.

If you make something because you like it or because you think it’s necessary, the best you can hope for is a small audience who agrees. In the worst case, you’ll have an audience of one — you.

But if you can answer the question, “who is my work for?” and “what does my work do?” you will attract a large audience who will benefit from your work.

Many people say, “I’m a writer.”

Fewer can say, “I’m a writer whose words help people overcome mental health issues.”

Even fewer can say, “I’m a writer whose words help people overcome mental health issues, particularly depression, with a focus on actionable frameworks.”

When you get clear on why you are doing something, the who and the how becomes easier.

When you know your purpose, you discover the audience.

No matter what you make or what you make it about, you have to make it for something. Your work has to have a purpose.

We all need to figure out “who are we writing for” and “what does my work do?”

Does it entertain or inform?
Does it solve a problem?
Does it provide a service?
Does it make a person’s life easier?

Answering these questions can help unlock your true potential.

Your business

What is your business?

A blog is not a business. A podcast is not a business. A YouTube channel is not a business. Content is marketing.

A business is activities that produce and sell goods and services for profit. A business model turns your blog, your podcast and your YouTube channel into a business.

What is a business model? A business model is a plan for the successful operation of a business, identifying sources of revenue, and the intended customer base, building products to meet their needs and selling them while making a profit.

Understanding these concepts is important.

Many writers do not understand the basics of a business.

In the writing industry, the following story plays out time and time again. It typically goes something like this:

A person discovers blogging for the first time while sitting in their cubicle at their day job or waiting on the kids to get home from school. They get lost in this new world they’ve discovered, reading everything they can find on the subject. They get their nerve up, buy a domain, and start a blog. They’ll worry about the money part later — the goal from the outset is simply to have a creative outlet… And then they wake up a year later wondering when the money part was supposed to happen. Did they miss a step?

Well, yes, they did. They forgot to make a product or service. At some point, every professional creator has to turn the corner from blogger-looking-for-a-creative-outlet to creator-trying-to-build-a-profitable-business.

The key change along the way? Start making money by building a product or service and selling it to your audience at a price that makes sense.

It’s important to choose a business model right in the beginning so that you can design your website, your content calendar, and all the rest of your marketing efforts to help build that business model.

Here are the four fundamental online business models you can choose from:

  • Ads, Sponsorships, & Affiliate Marketing
  • Physical Products (t-shirts, mugs, anything personalized)
  • Digital Products (books, novels, ebooks, workbooks, journals, planners, posters, wallpaper images)
  • Services (workshops, courses, coaching)

While Affiliate Marketing seems to be an easy way to start, it actually needs millions of visitors visiting your site for you to make any money from it.

Digital Products and Services are a good starting point.

Forget about Ads and Sponsorships until you have millions of views each week.

Your homework this week:

  • Choose your business model.
  • Make two digital products.
  • Offer the first one for free so that people get to know your work. (Mine is at the end of this article).
  • Put up the second one for a low price so that people don’t hesitate to buy.

Every professional has tools specific to their trade.

Plumbers have tools; electricians have tools, and so do the doctors and engineers.

Writers too need tools to be effective in their trade.

Download my latest book, Writer’s Toolkit, for free.

Selfish vs Selfless

Since childhood, we are told not to be selfish. Instead, we are trained to consider others’ needs before ours. In other words, be selfless.

But is it good advice?

Being selfish is putting your own needs ahead of others, often to their detriment, and being selfless is putting others’ needs ahead of your own, often to your own detriment.

Caring for others is one of the most common values people hold. When they act in line with this value, it gives them a sense of meaning and fulfillment.

But the same people cringe when the concept of self-care is presented to them.

“Oh no, this is being selfish,” is a typical response.

If caring for others is meaningful, then why caring for yourself, and putting your own needs upfront is wrong?

We often get trapped into believing in selflessness and selfishness as polarised actions. We see that if we are either focusing on the needs of others (being selfless) or ignoring the needs of others (being selfish). We do not see a continuum where there is a spot for self-care to sit in the middle.

The balance between selfishness and selflessness is called “contribution” and requires the self-awareness to know what your needs are and how to meet them. Contribution is the desire to give others what they truly desire and fulfill our own desires.

It turns out that people who value caring for others tend to feel glory in sacrificing their own needs.

Being a martyr becomes their identity, and it impacts their behavior so much that they can’t say no to others’ requests. As a result, they have difficulty maintaining boundaries and usually have relationships that aren’t balanced.

Then there is an aversion to being seen as self-indulgent.

There is a perception that self-care is the same as being self-indulgent. However, self-indulgence is a temporary and often unhelpful way of trying to avoid facing and changing what is happening. Think about all of those chocolate ads where the person finally gets to relax and have a break.

Self-care is about growth and change. It is about shifting the imbalance and building a healthier, more resilient self.

When you value and practice self-care, it creates a ripple effect for you and those you care about.

Selflessness can only be sustained if your own desires are fulfilled. If your own well is empty, you won’t be able to help others. Choosing to deny your desires simply because they are YOUR desires is stupid. You are a person of this universe, as important as the persons you are serving. Then why your desires should be dismissed?

If you are hoping (or expecting) that others will be selfless and put your desires before their own, you are mistaken. I am sure you have experienced that multiple times but still failed to acknowledge that while you were being selfless, others were busy being selfish.

We respectable types, especially women, are raised to think a life well-spent means helping others. Plenty of self-help gurus affirm that kindness, generosity, and volunteering are the routes to happiness.

There’s truth here, but it generally gets tangled up with deep-seated guilt and self-esteem issues. Meanwhile, the people who boast all day on Twitter about their charity work aren’t being selfless at all; they are massaging their egos.

If you’re prone to thinking you should be helping more, that’s probably a sign that you could afford to direct more energy to your own ambitions and enthusiasms.

As the Buddhist teacher Susan Piver observes, it’s radical, at least for some of us, to ask how we’d enjoy spending an hour or day of “me” time.

And the irony is that you don’t serve anyone else by suppressing your true passions anyway.

More often than not, by doing your thing – as opposed to what you think you ought to be doing – you kindle a fire that helps keep the rest of us warm.

So what are you going to do today to be selfish?

How To Set Up A Good LinkedIn Profile

As a writer, I find the hardest thing to write is the ‘About’ page – whether it is my website, Medium, or LinkedIn.

There is something about writing ‘about yourself’ that everyone finds intimidating.

Whatever I write seems inadequate.

How can you encapsulate so much about yourself in a few hundred words?

Thankfully, LinkedIn has made the job much easier.

It gives a template, a space to write your bio, and a section to provide links to learn more about your work (or if you choose to market your products).

Perhaps because LinkedIn started as a resume sharing platform.

But now, it is emerging as a communication platform for entrepreneurs and solopreneurs (that includes authorpreneurs) to share ideas, find clients, and grow businesses.

Second only to Twitter in terms of making connections and growing your network, it is imperative to have a good LinkedIn Profile.

Why is it essential to have a good LinkedIn Profile?

Your LinkedIn profile is your landing page to manage your brand.

It is an excellent way to let people know who you are, what you stand for, and what you’re interested in.

It is your storyboard, where people can find you and stay updated on your activity.

Five ways LinkedIn profile helps you.

  • To build your network.
  • To establish you as an expert in your field.
  • To manage your professional brand.
  • To avail global opportunities.
  • To track your professional milestones.

In a nutshell, your LinkedIn profile helps you get noticed.

Since your clients, recruiters and readers check your profile to know more about you, make sure your profile is complete and representative of you.

Image by the author

You need to optimize every touchpoint to build a following.

Let’s take them one by one.

Banner Image

Your banner is the prime real estate, which is the first thing people notice when looking at your profile.

You can use it effectively by bringing attention to what you want people to notice about you.

I have highlighted my books on my banner image, which I have created in Canva. It highlights my most important skill of being an author.

Image by the author

It also has my photo. A good profile photo increases the credibility of your profile and helps you stand out from the crowd.

LinkedIn users with a profile photo get up to 21 times more views than members without a photo.

You can also record and display a video on your profile introducing yourself, your achievement, and how you can help your clients/readers.

Tagline

Your tagline is the second most important thing people notice on your profile. Make it work for you.

My tagline is: Turn your big idea into a book with me in 30 days.

It explains my service in a sentece.

Read a few taglines and see which one stands out for you. Then tailor yours accordingly.

Featured

You can showcase work samples you are most proud of in the Featured section. It could be your posts, articles, newsletter, media or external links.

It is the most important section for marketing.

You can showcase as many items as you like, but I prefer three to keep it simple.

The three things you should have is:

  1. A Free Offer
  2. Your signature course offer
  3. A call for subscription, often to your newsletter
Image by the author

Many people try to put too many things in the Feature section. That dissuades people from exploring. When you have only a few, people check them out.

In my case, they are likely to click at least one or two links.

They might click on the free book offer to take them to a post where I give the link to download Writer’s Toolkit.

They might check out my course Write Your Book In 30 Days.

Or they might click the newsletter link, which will take them to my Substack page, where they can read some of my articles and subscribe.

Conclusion

So many people are intimidated by LinkedIn. Particularly how to fill in the profile information.

The best way is to find a few profiles you like and build your own based on that. If you like mine, feel free to use it as a template.

Concentrate on three primary areas, Banner, Tagline, and Featured, and ignore the rest for the time being. You can always fill them in later.

This is the simplest way to build a good LinkedIn profile.

There are plenty of help articles on LinkedIn. Just google your question, and one or more articles will appear to solve your problem.

If you still have any questions you think I can help you with, ask them in the comments section.

Good luck.

See you on LinkedIn.

This is part 3 of the series of posts I am doing on LinkedIn.

If you are interested, here is a list of my other articles about LinkedIn.

One Cool Way to Grow Your Audience Beyond Your Wildest Dream

Lesson Learned During 30 Day LinkedIn Sprint

How To Get Started On LinkedIn

How To Write A Good LinkedIn Post

Three Kinds Of Energies

Three kinds of energies are in play when you are working on a project.

When you start a new project, you are excited. It is like falling in love. You feel euphoric and invincible. You make announcements, start the project, and don’t mind working long hours. You are fuelled by what I call the Starting Energy.

As the time passes, the Starting Energy diminishes. You get into the thick of things and you feel less and less motivated. You’re still excited about the overall project, but you’re not so crazy about the nitty-gritty tasks that come as part of the project.

That is when you need the Keep-Going Energy. Keep-going energy does come by itself, you have to summon it. Every little bit you do during the keep-going phase counts toward realizing that end vision. You need your end vision to sustain this energy. If you lose that, the Keep Going energy fades away and you are left with an unfinished project.

Many people love to start new projects but don’t finish them. They lose the end vision.

It is when you need the third kind of energy – the Finishing Energy. The Finishing Energy doesn’t make you as euphoric as the Starting Energy does, but it gets lots done. Seeing your vision realized is a significant motivating factor that gets you to put in more effort than you usually would.

But when you can’t summon the Keep Going Energy or the Finishing Energy fails to appear you are left with many unfinished projects.

I, too, have several unfinished projects. Some are half done, others are in their infancy.

I have found a way to summon the Finishing Energy.

To assign them an end date just before the holidays.

I discovered this strategy by accident.

I am in Tasmania on an eight-day vacation. Before coming here I finished three projects.

  • Finished the book Writer’s Toolkit.
  • Finished conducting the ‘Write Your Book Sprint’ course.
  • Finished the first draft of the cookbook.

Rather than feeling stressed about projects during holidays, I have started giving myself deadlines to finish them before going on one.

Doing so helped me finish the projects in half the time. And it doubled holiday enjoyment. The elation of completing the work and the delight of no work during the break.

I am going to spend the next three weeks finishing some of my unfinished projects before going on overseas vacation on 21st of May.

Do you have projects that have been hanging on your neck for some time?

Here is what you can do to finish them.

  • Figure out which one you want to use. Not every project has to go to completion.
  • Set aside a month or a week (depending upon how much time you need) and work solely on finishing that project. Don’t start anything new.
  • Stop being a perfectionist. Get the project done first. You can always improve it later.
  • Make the project fun somehow. I have turned my cookbook into recipe cards that I will send to my readers sometime in the future. This fun idea helped me finish the cookbook project by igniting the Starting Energy once again.

Try it. You won’t regret it.

How To Write A Good LinkedIn Post

There are three types of content you can write on LinkedIn:

  1. Post
  2. Articles
  3. Newsletters

In today’s lesson, I will talk about posts that are the most important and leave articles and newsletters for future issues.

LinkedIn posts are kind of mini-blog posts and they don’t take too long to write. Unlike Medium, they are short, punchy, and attention-grabber. They have a specific format, though. Once you learn it, you can create a post in less than 20 minutes.

LinkedIn is more about life lessons and personal stories rather than long-form Medium articles. They get a lot of views (clicks), likes, and comments because they are quick to read and easy to comment. It is also very easy to send people an invitation to connect or to get them to follow you.

If you have followers or connections, your post will go in front of all of them in their Newsfeed. Unlike Medium, LinkedIn’s algorithm is very good.

The LinkedIn algorithm favors posts compared to videos, images, or articles. Videos used to be big on LinkedIn, not anymore.

LinkedIn has over 660 million registered users and out of that only, 1% create content. The rest are all consumers, ready to consume good content.

Let’s figure out how to write a good LinkedIn post. But before that, we need to dissect a LinkedIn post.

Anatomy of a LinkedIn Post

A good LinkedIn post has a special structure.

It has a First Line, a black line, a third line, and a ‘…see more’ button.

Let’s have a look at them one by one.

First Line

The first line is super important. It is usually a hook to grab the readers. Here are some examples:

The traditional path in life is broken:

Attention is the new digital currency.

The worst LinkedIn content is:

You’re looking at a quitter.

I almost quit blogging two weeks ago. — Tim Denning.

The first line could be a question as well. Here are some examples:

Have I told you this before?

Not a bad picture, right? — Niharika

Are you trapped in a ‘bullshit job’?

Second Line

Usually, after the grabbing statement, the second line is kept blank, intentionally. The reason is, that the LinkedIn feed shows only three lines. After that, there is a ‘…see more’ button. By keeping the second line blank and giving partial information in the third line the LinkedIn writers invite the readers to click the ‘…see more’ button.

Third Line

The third line is to inject drama into the equation. Give them a partial answer to the question. Or write a leading statement that intrigues the readers.

Image by the author

See More Button

The “…see more” button is on the right-hand side of the text. Your third-line statement should entice readers to click that button. When they do, it is counted as a view.

When readers click the ‘…see more’ button they see 3 to 10 short paragraphs of writing which they will gobble up in less than 30 seconds.

I will get to how to write those paragraphs in the ‘do’ part of this article but first I want to give you a list of ‘don’ts.’

Because the ‘don’ts’ are more important than ‘dos.’ They can mess up your posts and they will get lost in the vast sea that is LinkedIn.

But if you take the advice and don’t use any of the ‘don’t,’ your posts will be circulated to thousands of readers.

So here the are:

The ‘Don’ts’ Of LinkedIn Posts

There are a number of things you must not do on LinkedIn. I want to list them right in the beginning.

  • Don’t write a wall of text.
  • Don’t have big paragraphs. No more than 3 lines per paragraph.
  • Don’t write long posts. 1 to 10 paragraphs are the best.
  • Open with a powerful line or a question.
  • Don’t write more than one post a day.
  • Don’t use stock photos. Any photo which features you is great, including selfies. On LinkedIn, people want to see your real-self.
  • Don’t share other’s people’s stuff on LinkedIn. LinkedIn doesn’t promote those.
  • Don’t provide links in the body of the post.
  • Don’t share your Medium articles. A better strategy is to break them up and make several posts from them.

Now that we have got ‘don’t’ out of the way, let’s concentrate on ‘dos’ of LinkedIn

Types Of Posts You Can Write

Most people think LinkedIn is a platform for professionals and you can only write about work-related topics. That might have been true a few years ago. Not anymore. In the past few years, LinkedIn has become a platform for everyone. It is not like Facebook, thanks heaven for that, but you can write a variety of posts on it and get a lot more views and engagement than you ever can on Medium.

True, you get paid on Medium but on LinkedIn, you can sell your services and products through the power of content writing. No hard sell required. You just be yourself and share your knowledge. Soon, people see you as an authority in your field.

In the rest of the article, I share several examples from my writing to show the different kinds of posts you can write.

Once again, I am no LinkedIn guru and what I am sharing below is my humble opinion. To me, my success on the platform is phenomenal, but it is nothing compared to what others are experiencing.

With little ado, here they are:

1. Your Story

Your story is always a good point to start. Start with your story. The rest will flow from there.

Image by the author
Image by the author

2. Change Story

The other kind of stories you can tell are the change stories. Where you changed or something changed by the action you took. Here is an example:

Image by the author
Image by the author
Image by the author

3. Lessons Learned Story

This is the third kind of personal story you can tell, where you have gone through some tough times or experiences and learned lessons from them.

Image by the author
Image by the author

4. Your Industry Update

You can share snippets of information about your industry and educate the readers like that. These kinds of posts demonstrate your knowledge in your field and establish your expertise amongst your readers.

Image by the author
Image by the author

5. Polls

Polls do extremely well on LinkedIn. They get propagated a lot. I like them because they give you excellent real-time data from engaged viewers. The following two polls helped me design the ‘Write Your Book’ course.

Image by the author
Image by the author

6. Videos

Videos used to be huge on LinkedIn, but for some reason they do not have the same kind of reach as they used to. But they still have their uses. I created my first video ever to introduce myself.

You should try to create a video once a week or so, because it gets people to know you better. Seeing you in flesh and blood, sharing a tip, or showing a bit of your life is a great way to build a bond with your audience.

Anastasia Forrest, a realtor, and the author plays guitar and sings a song once a week.

Image by the author

7. Things From Everyday Life

You can pick any aspect of your life and write a short post about it. You never know which one is going to hit the cord with the audience. I wrote about my journal writing. I thought little of it as I have written about it on Medium so many times. But it turned out my most viewed post.

Image by the author

8. Travel Stories

Travel stories always generate a lot of interest. Going away on a holiday is not a problem at LinkedIn. With Medium, I had to pre-write a bunch of articles and schedule them before going on a vacation. But with LinkedIn, I can just share where I am and what I am doing. They not only make an interesting read but also give me an opportunity to write something different, or something off the cuff.

Image by the author

9. Inspirational Posts

Inspirational posts are big on LinkedIn. They always get a lot of engagement. People genuinely like reading them and feel inspired. And they are very easy to write.

Have a read of the one below. Pay special attention to the white space and word art (symmetry) which attracts the

Image by the author
Image by the author
Image by the author

10. Provide A Solution

Image by the author

11. Tell stories

Tell brief stories to illustrate your point or to entertain. They make people stop scrolling and read. Make sure they are not too long and don’t have big paragraphs. Here are two of mine. Apologies, I couldn’t fit the complete stories in the images. The links are below if you want to read them.

Image by the author

Story Of A Florist

Image by the author

Conclusion

I only have been writing on LinkedIn since January 2022, but in three and a half months I have written over 100 posts. In future articles, I will share more examples with you. But for the time being, I think I have given you enough to get started.

Now it is your turn.

Follow me on LinkedIn if you like. I will read your post and leave you a comment.

If you are interested, here is a list of my other articles about LinkedIn.

How To Get Started On LinkedIn

Lesson Learned During 30 Day LinkedIn Sprint

One Cool Way to Grow Your Audience Beyond Your Wildest Dream

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Photo by Jonathan Cooper on Unsplash