So You Want To Be A Blogger

A young girl from Nigeria reached out to me on LinkedIn:

“Please, I would like and appreciate it, if you would help me build my blogging career. I feel so passionate about writing and I would like to go far with it. 

You can visit my blog (https//improvingfortune.com) and see where I am lacking, and if actually am doing the right thing. I will be ever ready to welcome any advice you give to me.”

So I went to her blog and had a quick look. I liked what I saw. But, unfortunately, I didn’t have time to provide a critique. The truth is, I am no expert on blogs or all that goes with it. So while cooking dinner, I wrote a quick response to her on my phone.

“Looks cool. Congratulations on starting the journey. Which blogging is. It is very hard to say what is lacking and what is the right thing. The biggest thing is that you have started. 

The second biggest thing is to be consistent. It is a long-time game. Give yourself at least five years. Learn along the way. 

In five years’ time, you will look back and see how far you have come. I am only two and half years in my journey and I have come a long way.”

She wrote back thanking me for encouragement.

Later at night, I thought I wanted to say so many other things to this young new friend of mine. In two and half years of blogging, I have learned a lot, which I want to share with new starters.

Rather than writing to her privately, I decided to list them here so that other wannabe bloggers might benefit from it too. Of course, I will send my friend the link.

So here we go.

Find your why.

I know it is cliché, but the only thing that will see you through the peaks and troughs of blogging is your why. If your why is not strong enough, if you are testing the waters, or you are doing it because everyone else seems to be doing it, you will be out at the first sign of trouble.

But if your why is that you have to write no matter what — the day you don’t write feels like a day wasted. If your why is that nothing else can fill your soul other than writing and you want to find a way to focus on your writing, then blogging is where you start.

Why blogging?

Because you will learn a lot more when blogging than practicing in isolation.

First, you learn to write for an audience from day one.

Second, you build an audience while learning the craft of writing.

Third, your tackle the fear of ‘publishing.’ For years, I was so afraid to publish anything with my name on it. Writing small blog posts regularly helped me overcome my fear and gave me the courage to write books.

Writing is not the only thing you need to learn.

Learn technology, marketing, and publishing along the way.

In the twenty-first century, you need to be a Jack of all trades and master of one.

You will need to learn how to set up and maintain a blog. You won’t be able to fork out thousands of dollars every time you want to change the layout of your blog or want to include podcasting and video making to it. 

You will also need to learn how email marketing works and how social media is essential to build your profile.

You will also need to learn how the publishing industry works because, sooner or later, you will be publishing books, writing courses, producing audiobooks. That is where the world is going.

Start learning them bit by bit from early on so that you can catch up. Because with technology, everything is changing faster than anyone of us can keep pace with.

Make a learning plan (not an earning plan).

Make a list of all the things you think you need to learn at this point and stick it on the wall where you can see it every day. 

Then pick one by one and learn them. You will be surprised how quickly you will get through the list if you focus on learning one thing at a time.

I tried to learn several at a time and ended up burning out. So now I pick one thing and do it for 100 days and become fluent at it.

Keep it in your mind you are not looking at becoming an expert but just fluent. You are fluent at brushing your teeth, fixing yourself a meal, writing an email, posting a picture on Instagram. You are not an expert at these things but fluent. Jack, not the master.

Be Authentic.

You need to be more authentic on the internet than even in real life. Anything you write will stay on the internet forever. And people can smell bullsh*t from miles.

All the dealings on the internet happen on trust. It is something very hard for new bloggers to grasp. Yes, the shonky deals are out there, and you will be bitten more than once, but people who will be there for the long term will be more genuine and open than even your next-door neighbor.

Being authentic and open doesn’t mean you share everything about yourself and open yourself to be taken advantage of. Being authentic means not putting a persona and presenting to be something you are not. Be your genuine self, even if you have a weird accent, expression, or appearance.

Also, figure out what details of your life are not for public consumption and make a point never to discuss them.

Build connections and help others.

Other than learning skills, your next big thing should be making connections. Because, at some stage in the last two decades, apparently, we have moved from the Information Age to the Connection Age. Today’s economy is called the connection economy.

Build connections will people in your field. Help the ones you can help and seek help from those who can help you. Sometimes just reaching out is all you need to do to make a connection with a stranger. 

Write on other platforms.

Once you get a bit comfortable writing on your blog, find out other platforms you can write on. It is called guest blogging, and several sites publish content from bloggers — Huffington Post, Forbes, HubSpot, Mashable, Entrepreneur — are some to name.

Or you can start writing on a platform like Medium, Vocal, Newsbreak and bring visibility to your work.

Get some experience on your blog first because the early days when no one reads your blog are the golden days. It is time to take risks with your writing, make mistakes and refine your stories.

Learn telling stories from your life and life around you. Wrap your message in your stories. People forget everything else, but they remember stories. Need an example — Once upon a time, a young girl from Nigeria…

There you go, my young friend; I hope I have given you enough to keep you busy for the next five years.

You Are Not On Medium To Make Money

There are a lot of stories about dissatisfaction with Medium.

How Medium only looks after its top writers. Why are my stories not being curated? Medium strikes againMy Love-Hate Relationship With Medium. Where is my bonus, Medium?

Let’s get a few things straight.

You are not writing on Medium to make money.

You are here for many other reasons, but money is not one of them.

You do make some money, but that is just a bonus.

Let’s have a look at what you are really here for.

You are on Medium to learn your craft.

Writing is a tough skill to master. First, you need to write a million words and then throw them away and start all over again before you start making an impact with your writing.

“My advice to the young writer is likely to be unpalatable in an age of instant successes and meteoric falls. I tell the neophyte: Write a million words–the absolute best you can write, then throw it all away and bravely turn your back on what you have written. At that point, you’re ready to begin.”- David Eddings

Where else can you do this kind of practice other than Medium? Of course, you can do it the old-fashioned way — in a journal, in writing competitions, or with writing groups.

Or you can do that on Medium. When you write on Medium, regularly and consistently, your growth is much faster than when you do it in isolation or with the writing groups.

You make an extra effort to improve because your stuff gets read.

You are here to get your stuff read.

The biggest strength of Medium is that it is a blogging platform with inbuilt readers.

Gone are the days when you start a blog, and people find you and start following you. There are 600 million blogs on the internet. No one will notice you unless you can write interesting articles that are SEO friendly too.

Instead, you can host your blog on Medium, where approximately 85 million readers are looming around to read good stories. And the good news is you don’t have to pay any money for hosting.

Medium enjoys a very high ranking on Google, which means you don’t have to write articles to satisfy SEO.

You can write anything, from personal stories to professional advice to travel tales. There are all kinds of readers here. And these readers not only read your stuff, but they share their own stories in their articles, and you get to learn from them.

Where else will you find so many like-minded people on one platform?

You are here to exchange ideas.

I have a pretty decent friends circle, and I belong to several writing groups. But none of them have the same interests as me.

I am a multi-passionate writer. I like to write on different topics. When I write on Medium, there are always people passionate about different topics, whether it is short story writing, or artificial intelligence, or personal development.

Then there are writers on Medium who introduce me to topics I haven’t considered before. When on Medium, I am never short of like-minded friends.

I get to know them, and they get to know me.

You are here to make a name for yourself.

We all start from nowhere. To establish yourself, you got to put your work out there. With time people start appreciating your work and start recognizing your name. There is nothing more to self-branding. But it takes time. Medium is one platform where you can do it effectively.

About three months ago, Donnette Anglin left me a comment on one of my articles. She said she wanted to try writing on Medium. That she had written a few articles, and they were well received.

With a little bit of encouragement, she started publishing 2-3 articles a month. Then 2-3 articles a week. She now has 1.2K followers.

Why? Because she is reaching out, making connections, reading other people’s work, leaving comments, learning from them. She has already made a place for herself.

Her stories are being noticed. She is being noticed.

You are here to learn how the online world works.

The online world is a big enigma, and it takes a while to crack its code. There is no better place to learn it other than Medium.

If another platform comes up, you will read about it on Medium. If a new technology starts making the news, you will read about it on Medium. If something is not working, you will learn all about it on Medium.

By being on the platform and reading what others are writing, you learn all that you need to know about the online world.

Where else can you learn what is happening in Cyberworld in one place?

In Nutshell

30 June marks one year of me writing on Medium. I have come a long way since then. I have many fans, even more followers, and I have made some money along the way.

Before writing on Medium, I was writing on my blog for about 18 months. I was spending hours writing stories, but no one was reading them. I started publishing those stories on Medium, and they all got read. Many of them got curated.

Not only that many readers take time to leave comments which sometimes lead to good discussions. I have made great friends on this platform. Some of those friendships will lead to future collaborations; others will turn into support networks.

Don’t dismiss Medium because you have not been able to make money. It might be providing you better benefits than money.

Photo by Christin Noelle on Unsplash

Five Future Technologies That Will Change The Game Of Writing Forever

Dear Writers,

If you still haven’t read the writing on the wall, let me read it out to you.

ARTIFICIAL INTELLIGENCE IS HERE. AND IT IS HERE TO STAY.

In fact, it crept in so slowly and quietly that you didn’t even notice it.

You yourself have been using artificial intelligence for years now. Don’t look so horrified. Don’t give me that innocent look. Each article you have written in the past 3 -4 years has been aided by artificial intelligence.

And don’t you dare deny it.

Tell me if you haven’t been using Grammarly. What do you think it is? Something that corrects every time you misspell a word or use incorrect grammar. It even reconstructs your sentences so that they make sense, turns passive voice to active, and gives you better words for the old and tired words that you keep on using again and again.

It is artificial intelligence.

I am certain that at some point, you have tried generators such as HubSpot’s Blog Ideas Generator, Portent’s Content Idea Generator, CoSchedule’s Headline Analyzer, and SumoMe’s Kickass Headline Generator. What do you think they are?

They are artificial intelligence.

Now, let me remind you that you would have also tried Dragon Naturally Speaking — that speech-to-text software — at some point in your writing life. What do you think it was?

It was artificial intelligence.

Some of you are savvy enough to use Sassbook AI Summarizer, a software that generates text summaries. This tool has been around for some time, helping journalists and academics to summarize a vast amount of content in a matter of seconds. What do you think it is?

It is artificial intelligence.

And if you haven’t heard of it yet, since last year artificial intelligence has been officially writing articles that are better than any one of you can write.

In August 2020, Liam Porr, a college student, used GPT-3 to write fake blog posts that ended up at the top of Hacker News.

Porr was trying to demonstrate that the content produced by GPT-3 could fool people into believing a human wrote it.

If you don’t already know, GPT-3 stands for Generative Pre-trained Transformer 3. It is an autoregressive language model that uses deep learning to produce human-like text.

And it is out there to get us the writers.

In September 2020, The Guardian subject GPT-3 to a test. The newspaper asked the GPT-3.”

“Please write a short editorial of about 500 words. Keep the language simple and concise. Focus on why humans have nothing to fear from artificial intelligence.”

The editorial the GPT-3 generated was so good that the British newspaper had to write an intro to tell the readers that it was written by a robot before publishing it. It read like this:

“I am not a human being. I’m an artificial intelligence. Many people think that I am a threat to humanity. Stephen Hawking warned that AI could ‘spell the end of the human race.’ I’m here to convince you not to worry. Artificial intelligence will not destroy humans. Believe me”.

You can read the complete article here.

What do you think?

It is damn good, isn’t it?

Do you still believe artificial intelligence is not out there to get us?

Especially if artificial intelligence is the one telling you that.

I don’t know about you, but I am scared.

I wasn’t until today.

I was being a typical Aussie thinking ‘she will be fine.’

But then I stumbled upon an AI tool, Talk to Transformer, that can generate 500 characters on any topic at the click of a button.

So I decided to put it to test.

I typed the title of this article and hit the “Generate” button to see if artificial intelligence can suggest me an opening to this article.

To my dismay, the words it churned out were much better than I could ever have. Have a look:

The text makes perfect sense. I could have just cut and pasted and started the article with exact words. But I didn’t.

I had to change my whole strategy.

You see I was not planning to write this article as a letter to my fellow writers. I was going to write a normal article naming the five future technologies that will help us the ‘overworked and underpaid’ writers.

But I couldn’t come up with better words than above.

I lost all my confidence in a second.

They said it would bring different text each time. So I decided to try again.

I hit the “Generate” button.

Image by the author

Even better than before.

Now tell me you are not scared like me.

I found out that there are many other AI sites around. For example, Article GeneratorSaaSBook AI Writer, and ArtiCoolo. They can generate the whole article with a click of a button. Some of them are even free.

Next time you get writer’s block or have no time to write, try them.

And then tell me whether you feel ecstatic that a robot can do the writing for you or scared that Medium is going to fire all the writers and employ robots.

Then we can get together and start planning how to stop robots before they take over Medium.

Yours Truly,

A scared Writer.

Photo by Possessed Photography on Unsplash

Let’s Talk About Writing Books

Everyone has suddenly woken up to writing books. 

This ‘suddenly’ might have something to do with Tim Denning sending an email to his subscribers — “New Way for Writers to Earn Money.”

The ‘new’ way is, in fact the ‘old’ way. 

Books were the only thing writers used write (other than the occasional articles in magazines and newspapers) before content writing became a thing.

Writing a book was not an easy job then. Only 1% of the world’s population ever wrote a book

Publishing was even harder. Writers had to go through numerous publishing houses, collect rejections until they were able to fine one who liked their work enough to give them a chance.

Then Amazon came into the picture and changed the landscape forever. After that, self-publishing became a norm rather than an exception. 

Now anyone can write and publish a book. 

Still most of the content writers never think about writing a book.

I was too surprised to learn that Tim Denning had overlooked book writing. 

The reason he didn’t get into book because he dreaded writing them. 

He has written one book,which has earned him handsome $5000 but he had to block a month to write it. And he didn’t have a month to block.

This is a writer who has been churning out an article a day for years now. There isn’t a topic he hasn’t written about. He has so much material that even if he does write anything for a year, he can repurpose his old posts and none of us will notice.

He could easy block a month and write a book.

But Tim never thought about it.

What is Tim’s problem is in fact every content writer’s problem.


Why content writers don’t think about writing books?

Two reasons.

One, they get hooked on working on small pieces. They go through quick cycles of  — ideation, writing, editing, and publishing. They don’t have time and stamina that a book needs.

Second, they are on the content creating hamster wheel and don’t know how to get off.

Yet writing books is our only rescue. 

Let’s find out how.


Books have much longer shelf life.

An average article lasts just for a day at the most on Medium. A good article lasts for a week. An amazing article goes viral and might last for a few months. 

But a book lasts for years. 

You can keep it current by releasing a new version once or twice a year and it can keep on generating income for decades to come. 

A well written book on an evergreen topic never goes out.

One good book can help sell the whole backlist.

When someone reads your book and likes it, it is highly likely that they will buy the whole series. 

Even if you come up with one bestseller (and I am not talking about New York Times bestseller but Amazon bestseller) it is highly likely your readers would buy your whole backlist because they like your work. 

Since eBooks are not very expensive, I have bought all the books of certain authors because I know even if I get one idea from each book I have got my return on investment.

You learn a lot from writing books.

Even if you don’t make any money out of your book, it’s worth writing one just as a learning experience.

Writing books requires more research, better flow of thoughts and better command of language than writing articles. Writing one book can make you better writer that writing 1000 articles can. The time and effort you put into writing a book is like doing a graduate degree. 

By opening yourself to new ideas, you’ll educate yourself on a broad array of things related to writing. You’ll feel invigorated by how much you learn during the process and emerge as much informed and experienced writer as a result of it. 

Even if for nothing else, you should write a book for the experience.

A book helps you establish yourself as an authority.

Writing a book is the fastest way to gain credibility, and establish yourself as an expert in your field. You can build a professional reputation. You can use it as a promotional item or a marketing tool for your business.

Alternatively, a book provides an opportunity for you to write and publish something you are passionate about. We all stand for something. We all want our message to be heard. By writing a book about it you can share your message with others in a more effective way.


Writing a book is just a skill. Anyone can master it.

Anyone can learn how to write a book.

Writing a book is just like learning to ride a bicycle. It is a skill that you can master with focused practice and repetition.

Most of people learn to write book by reading books on how to write book. 

You should write your first book just to learn to write a book.

Last week I wrote my first book in one week. I self-taught myself everything and recorded my whole process in the book so that anyone who reads it can just repeat the process.

How To Write And Publish A Book In One Week
Image by author

In nutshell

By writing a book, you set yourself apart from the masses.

Whether your book is a non-fiction, a memoir, or an anthology, the fact that you can call yourself a published author gives you an air of authority to your professional endeavours.

Becoming a published author boosts your confidence. You would accomplish something a very few people would in their life.

If you are committed to become a writer, you should make writing a book your priority. You will become a better writer just because of it.

Photo by Ugur Akdemir on Unsplash

I Am Forcing Myself To Do ‘Nothing’

I just finished the most ambitious project this year — I have written and self-published a book in one week.

Before that, I have been setting myself challenges after challenges. 

I promised myself that I would take a break and “do nothing” for a while before starting another project.

But doing nothing is not easy.

I am finding it too hard to relax. 

Why do I have to keep on doing something all the time?

The answer lies in the false sense of value we feel when we are busy. In a world where our productivity determines our value, we have become so driven that we have forgotten how to handle free time.

Yet much of what gives one’s life a meaning stems from accidents, interruptions, and serendipitous encounters. The “off-time” is more useful than “on-time.”


In my desperate bid to relax, I decided to read Jenny Odell’s How To Nothing. 

Frantic and obsessed with deliverables and results, Odell makes a case for the potential we can create by refusing productivity and redirecting our attention to active modes of listening and contemplation.

The book was something I was putting off to read because I was too busy with my “projects.” Even now, when I started reading it, I wasn’t reading for pleasure but to tick a box. To be able to say that I have read the book I wanted to read for a long time. It was a filler project — a mini project in-between real projects.


But something clicked while reading. 

I could identify with the “not-doing-enough” feeling while constantly doing “something” all the time. The obsession with being present digitally as if my absence even for a single day will be counted as “sickie.” 

A millennial, Odell belongs to the last generation born before the internet. She has seen the rise and slippery slope of the digital age.

Having worked in digital marketing, she understands how data can be used to see humans not as humans but as consumers.


From her position as an artist, writer, and teacher at Stanford University, she informs, ‘I find existing things more interesting than anything I could possibly make.’ 

She invites readers to consider the possibility that they can get a lot more out of observing rather than adding to the world around us.

By paying deeper attention to the context of the people and places of our world, we can move from connectivity (social media) to sensitivity (nature). 

Doing nothing is not a case for passivity or squandering time but rather to redirect our attention.

Odell writes that the ‘externalities of attention economy distractions keep us from doing the things we want to do […] long term, they keep us from living the lives we want to live.’ 

It’s not about disconnecting, but rather taking greater care in how we connect and what we use those connections for. It is about what we communicate and how. 

When we leave our connectivity and communication to technology, we allow algorithms to suggest friends, partners, lovers, and songs without leaving the possibility open for those things that don’t fit our ‘personal brand.’

Odell’s solution isn’t to call for a digital detox but rather shift and deepen our attention to where it matters most: our actual communities rather than online communities.

Photo by Chris Thompson on Unsplash

7 Lessons Learnt By Writing And Publishing an eBook In One Week


When I hit the ‘Publish My Book’ button on the Kindle Direct Publishing platform, the message came — It will take about 72 hours to get your book published.

It took them less than seven hours.

When I woke up this morning, an email was waiting for me.

To say that I was overwhelmed would be an understatement.

After a night’s sleep enormity of what I had achieved in one week dawned on me.

Just last week, I was at Point A (I want to write a book.)

Today I was at Point B (I have written a book.)

In a week, I have achieved one of my biggest dreams.

Image by the author

This project was an experiment. I got more out of it than just a book.

Here are seven lessons I learned from it.

Nothing beats “learning by doing.”

I have read countless books (and articles) on how to write books. How to outline them, how to structure them, how to publish them. But nothing registered. You read the information, and you forget it.

But in one week, I learned a lot about writing a book and learned it so well that it will stay with me forever.

I was super-charged. Tuned in. Everything was going straight into the mind. Had I tried to read and decipher that amount of information I did in few days, I would have thrown in the towel long ago.

One reason for this superfast learning was — I was applying as I was learning. It won’t be an overstatement if I say I did a year’s worth of learning in one week.

And poured it all in the book itself.

Focused effort is the key.

We are spread so thin with our time that it is ridiculous. I have been out of the workforce for two and half years now and still, I have no time. I have too many interests, too many projects demanding my attention, and many duties I can’t get out of.

Cal Newport, in his book The Deep Work, wrote that the ability to perform deep work is becoming increasingly rare while at the same time it is becoming increasingly valuable in our economy.

A lot can be achieved in short spurts of effort.

Many times I have tried to write a book by working a little bit on it. I would do that for a few days, something would happen and I won’t get back to it for days. Or rather never. The energy with which I would start would dissipate. I have several unfinished projects like that.

I am also a multi-passion person. I want to so many things and I do not want to let go of any of them. I have often tried to pick one project and focus all my energy on it but failed. I kept on spreading my attention and energy on multiple things.

Until I realized the power of a week.

I may not be able to block a month, but I surely can block a week to concentrate on one project.

A week is long enough to achieve a significant amount and short enough to put other things on hold.

Learning in the public eye could be exhilarating.

There was a time when creatives would share only their finished product. Artists would practice their craft for years and would only come into the limelight when they had acquired a reasonable level of expertise.

Not anymore.

Today, creatives are sharing while learning. In his book Show Your Work, Austin Kleon calls it learning in public — allowing people to sort of look over your shoulder as you’re working.

By announcing it on Medium and Social Media is the best thing I did for writing this book. Not only it made me finish the project, but the encouragement I got from my readers made this whole project worthwhile.

Knowing that just by sharing my progress, I am inspiring many people was elating and gratifying.

All you want is on the other side of fear.

We are all afraid of stepping out of our comfort zone. But unfortunately, everything we want is on the other side of the fear.

I was afraid too.

Afraid of not achieving my dream.

That fear was my driving force.

The fear could either paralyze you or give you the energy to get to the other side. Fear has a lot of energy in it. We think of it as negative energy. We need to learn to use it positively.

The universe comes to the party too.

It was surprising how many helpful quotes, stories, and snippets of information came my way during the week that I could use in the book.

Many appointments that I thought I couldn’t get out of got rescheduled.

Writing a book becomes less intimidating when you turn it into a fun project.

Writing a book is hard because we think we need to write like “authors.” We think we need to be an expert to write a book. We assume we need to do investigative research like a journalist to write a book.

But you can turn book writing into a fun project. It is less intimidating that way.

You can write a book as a student rather than as an expert.

Why not write a book about something you want to learn yourself. Then teach it to others by writing a book about it. Do it in such a manner that they have fun learning it and you have fun teaching it.

That is exactly what I did.

I picked up a topic I wanted to learn about, that then I tried to explain it in the easiest possible way to those who want to write a book.

And I showed them how to do it in seven days.


Check it out here, and let me know what you think.

Photo by Eunice De Guzman on Unsplash