Start everything as an experiment

In the last 5 years, I’ve written and published 4 books.

I also:
– Coach aspiring authors to write their books
– Help coaches, creators and professionals to turn their knowledge into a business

And here’s my real secret
“I treat everything new as an experiment.”

No stress.
No expectations.
Just a hard-earned insight from 6 years of creative work.

– My first blog? An experiment.
– My newsletter? An experiment.
– Writing my first book in 7 days? An experiment.
– Launching my coaching business? An experiment.

(For context: I have two half-PhDs in science. Experiments are my native language.)

When you treat something as an experiment:
– You stop expecting perfection
– You loosen your grip on outcomes
– You stay open to unexpected paths
– You follow steps, observe, and adjust

And if it “fails”? You still win.

Because you learn what not to do next.

Which quietly points you toward what will work.

Progress doesn’t come from doing things correctly.

It comes from doing them consistently.

The outcome matters. But action matters more.