We ask:
“What do I love doing?”
That’s a beautiful question.
It’s just not always a profitable one.
Here’s a better sequence:
1️⃣ Build your skill
2️⃣ Strengthen it until it’s undeniable
3️⃣ Find the market that will pay 10X for it
I started by building my writing muscle.
Long-form articles.
Then books.
Then more books.
Once I became excellent at writing, I began teaching others how to write books.
That worked.
Then I noticed something interesting.
Teaching someone how to write a book pays well.
Teaching someone how to turn their book into a business pays 10X more.
Same core skill.
Different market.
Different positioning.
Different value perception.
That became my high-ticket offer.
Most people try to earn more by working harder.
The smarter move is to serve a market that values the outcome more.
So ask yourself:
• What skill have you developed that others struggle with?
• Who needs that skill at a higher level?
• Which audience would happily pay 10X because the result changes their business or life?
Aim higher.
Not in ego.
In market alignment.
Big money lives where transformation is expensive.
What’s one skill you could reposition for a bigger market?