That’s the most common question I hear when someone
wants to start a newsletter.
When I started mine 4.5 years ago on Substack, I had no audience.
No email list.
No viral posts.
Just a deep desire to help writers.
Here’s what I did instead of chasing followers:
– I picked one clear problem my newsletter would solve
– I created a simple lead magnet (not perfect—just useful)
– I told everyone I knew personally, one by one
– I showed up every week, even when no one was watching
It was slow.
But it was solid.
No advertising.
No hacks.
Just trust.
I built it one reader at a time.
Today, my content gets read by more people than ever,
and it all started with a handful of audience.
So if you’re starting from scratch, here’s my reminder:
You don’t need huge following. You need a reason to be read.
If you’ve got that, you’ve already begun.
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