How To Write A Good Short Form Article


I hate writing long articles.

I used to think articles should be long, well-researched, and packed with a lot of helpful information. But that isn’t true.

When I started writing on Medium, I spent 7–8 hours researching and writing an article only to find that nobody was engaging with it.

Then on certain days, due to lack of time, I would write something offhand, and it would get a lot of engagement.

I realized that researched articles were not well-received because I didn’t sound authentic. They sounded more like academic papers, and people don’t engage with academic content.

I also realized that it is much easier to write from my right brain than from my left brain. This is because the right brain relies on personal experiences rather than researched material.

I wrote a 100-page book in seven days. I could do that because I was writing from my right brain.

I have been writing a short article a day on LinkedIn for the past 30 days in 10–20 minutes flat.

After writing 30+ posts, I realized I could cover a lot of ground, even short articles. 

Short articles are fast-paced, easy to write, and could be information-dense.

They are an excellent way to experiment with new topics and get you in the habit of writing every day. 

They could also be a lot of fun. 

I used to waffle in my articles but not anymore. I learned a lot from writing on LinkedIn.

A simple 5 step formula I am using to write short posts can also be applied to writing articles. 

Here is how it goes. 

Five steps to writing a good short form article.

  1. Punch line 

2. Old belief

3. Story 

4. New belief

5. Message. 

Punchline

Your first line is the first bite of an unknown dish. Medium readers are fickle eaters, and if your first sentence is chewy or bland, they’ll quickly look for better treats elsewhere. So, set the tone of your article with a punchy sentence with a promise of more tasty ones to come next. 

A punchline is a short snappy opening, preferably less than six words. It grabs the reader by the collar and says, pay attention.

The way to write a good punchline is to have it ooze out emotion. 

Here are some examples

  • I hate interviews.
  • Who am I to give your advice? 
  • I make writing mistakes every day.
  • Busyness in business isn’t a badge of honor.
  • Your boss “isn’t” your friend.
  • I don’t want to be a digital nomad anymore.

I have started this article with a punchline.

I hate long articles.

Old Belief

The second thing to do is to explain an old belief that should run counter to your current belief. In this article, I stated the old belief as follows.

I used to think articles should be well researched and packed with a lot of useful information. But that isn’t true.

Story

The third part is to tell a story that bridges the gap between your old belief to your new belief. I told my story in the next five short paragraphs

New belief

Following the story, I reinforced my new belief in a few short sentences.

Short articles are fast-paced, easy to write, and could be information-dense.

They are an excellent way to experiment with new topics and get you in the habit of writing every day.

They could also be a lot of fun.

Message

For a LinkedIn post, my message would be short. But for this article, I chose to share my 5 step formula to give you something concrete. 

That could be done in a line or two or a paragraph. In this article, I choose to give you my template to write short articles.

That’s it. 

Now you too can write short but helpful articles.


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You Might Have Already Written Your Book

“I have no time to write a book.”

“Writing a book takes years.”

“I can’t write a book. I am just a blogger.”

I hear this all the time.

For a long time, I also believed in the same. The only trouble was I desperately wanted to write a book.

I had written hundreds of articles, but they meant nothing.

Then one day, I heard a tiny voice in the wee hours of the morning. It said, “Write the damn book. Start today, and do it fast.”

If there is one thing that I have learned in my creative life, it is to act on the tiny voice when you hear it. I opened my laptop and got to work. I was going to write a book, and I was going to start the same day.

I needed an idea.

Something I was good at so that I could write it fast.

Something that people would want to read.
Something that solved a problem.
Something people were willing to pay for?

I couldn’t think of anything, so I turned those questions to myself.

What would I want to read?
What problem of mine would I like to solve?
What am I willing to pay money for?

The problem I wanted to solve at that moment was — how to write a book and that too fast. Suppose there was a book which told me that I would have paid money for it.

I was sure there were many books available on the topic. Perhaps the information existed on the internet as well. But I thought, “If I could give it a bit of a twist, perhaps I could write a useful book and learn a lot in the process.”

So I told myself, what if I write and publish the book in a week document the process, thereby proving that it can be done?

That was it. I had my topic and a unique angle.

My next question was. Who was the book for? Who was the niche audience I was serving?

The answer — writers like me.

Writers who want to write a book but were intimidated by the process.
Writers whose inner critics stopped them each time they tried.
Writers who wanted to write books quickly.

If I could explain the process and prove that it is repeatable, there might be a market for the book.

I got to work. By the end of the week, I published the book.

Within a week transitioned from a wannabe author to a published author.

Image by the author

Do you want to write a book too but to intimidated by the process?

Chances are you might already have written a book.

If you have been writing articles on Medium, your blog, or any other platform, you might have enough material for a book.

Your book is already in those articles, and all you need to do is to curate them in the form of a book.

My next book is on productivity. While writing it, I found I have already written more than twenty articles on productivity. I already have plenty of material for the book in those articles.

All I need to do is curate it and turn it into a book.

J.R. Heimbigner, another Medium writer, wrote his first book as medium articles. He started as a listicle of 21 productivity tips. He then broke down each tip into a post. 21 Medium stories later, he had enough content for a book, which he self-published in 2019.

You will be surprised to know how many writers write their books this way. They write a sequence of articles on a topic to tease out their ideas. When they have enough material, they write a book from it.

You can write fiction using this strategy.

Fredrik Backman wrote A Man Called Ove in the form of blog posts under the heading, “I am a Man Called Ove,” where he wrote about his pet peeves and annoyances.

Soon he realized that his writing had the potential for the creation of an interesting fictional character. So he turned it into a novel. His novel has more than two million copies sold and adapted into a film of the same name.

Your book doesn’t have to be 50,000 words long.

If you have written 5,000 words or more on a single topic, you have enough content for a short read.

Because books don’t have to be 50,000 words anymore. Most of the non-fiction books had one or two ideas that are explained in the first two chapters. The rest of the book is usually padding around those ideas in the form of examples and let’s say fluff.

People don’t have time for the fluff. Instead, they want useful information given to them in a straight manner.

Several bestselling books are less than 100 pages these days. Here are some examples:

Living off the Grid with Organic Gardening by Anik Biswas (20 pages)

The Canning and Preserving by Maritza Parker (23 pages)

7 Steps to Flawless Communication by Thomas Kass (90 pages)

The Art of War by Tzu Sun (26 pages)

Love Yourself Like Your Life Depends on It by Kamal Ravikant(56 pages)

As long as you have a solution to a problem or an interesting story to tell, you can turn it into a short read.

Kamal Ravikant turned his self-healing story into a book and sold millions of copies.

In his book, Choose Yourself, James Altucher tells the story of Kamal Ravikant, who was one of his followers. They would correspond regularly until one day, Kamal Ravikant went missing.

James found out that Kamal was very sick and getting worse. He had been ill for months. Some days he couldn’t move or wake up. Other days he had enough energy to go outside but only for a few minutes, and then he had to go back inside. Kamal’s sickness was a mystery. The doctors couldn’t help him; he was infinitely tired, feverish, in pain, and it was getting worse.

Months went by without any word from Kamal, and James started fearing the worst.

Then one day, Kamal commented on the James blog again. He started interacting with the community. James was delighted to know that he was alive. He asked Kamal, “What happened?” “How’d you get better?”

Kamal’s response was the incredible:

“I’ll tell you the secret,” he said, “I thought I was going to die. I was just lying in bed and couldn’t move, I had a high fever, and was in too much pain. I really thought I was going to die. Finally, I just started saying over and over again, ‘I love myself.’”

Kamal then wrote about his experience in Love Yourself Like Your Life Depends on It.

And I got better. My body started healing faster. My state of mind grew lighter. But the thing I never expected or imagined, life got better. But not just better, things happened that were fantastically out of my reach. This I couldn’t have dreamed of […] I found myself using the word ‘magic’ to describe what was happening. And through it all I kept repeating to myself, ‘I love myself. I love myself. I love myself.’

But his book was just 40 pages long. No publisher was ready to publish it. So he self-published it. The book became a phenomenon. It went on the bestseller list on Amazon and stayed there for months.

Here is the book summary by none other than James Clear on his website.

Don’t think you have to write a 200-page book.

Don’t think that you need a year to write a book.

Don’t think you are just a blogger and can’t write a book yet.

Just go through what you have already written and see if there is something you can turn into a book.

Leave me a comment if you need any help to proceed.

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I Bet You Have Never Heard Of Workcation

Just before the pandemic in 2020, Holly Worton decided to write 12 books in 12 months, along with another writer Michelle Kulp.

They both did.

But there was a big difference in their approach. Whereas Michelle white-knuckled it each month, Holly went very strategically.

Her secret tool — workcations.

In her book Workcations for Writers, she writes about how she used vacations to write her books.

A workcation is a laser-focused getaway where you focus on ONE writing project so you can get more done in less time.

It’s incredible how much writing you can do when you have uninterrupted time with zero distractions.

Our days are full of interruptions.

Have you ever realized how interrupted your typical day is? For example, an average person checks their cell phone 96 times a day which equates to once every ten minutes and responds to email every 6 minutes. No wonder we’ve lost our ability to focus and do deep work.

A workcation is a two-day (or longer) retreat that you can use to complete projects and get things done — like writing books.

“Something miraculous happens when you are away from your everyday surroundings,” writes Holly Worton.

A Workcation helps you get over procrastination.

Typically, when we are procrastinating on something, it’s because we most likely need long, uninterrupted, undistracted blocks of time to truly focus on that project.

Whatever writing project you can’t seem to complete but need to get done workcations might be the solution.

Holly discovered workcation accidentally. One day while attending a workshop she arrived a day early. She used the time to do a number of pending things and was surprised by how quickly she was able to do them.

“The following month, I headed off to a hotel just before the end of the year holidays and completed an entire online program in one weekend: I recorded videos, created worksheets, and built a whole members website to host it all. I was on fire. I had embarked on my first workcation with a very ambitious project to complete, and I achieved my goal.” — Holly Worton

Why Workcations Work?

Going on a workcation requires getting out of your regular workspace and going somewhere different, usually a hotel, a rental property, or an Airbnb. It needs to be a place where you have peace and quiet — where you won’t be interrupted. Ideally, it should be somewhere that doesn’t offer distractions, like great nearby restaurants or local attractions.

The workcation is about being hyperfocus and getting things done — alone.

Why take a workcation?

For two and half years I tried to work from home where I see a messy kitchen, a basket full of ironing, groceries to be put away, and a garden to be tended to. Invariably I will get up from my desk for a little break and start doing a chore. An hour will be chewed out of my work time.

But whenever I’m away from home, I get things done more quickly and easily than I do when I’m in my “home office”.

A hotel or an Airbnb is a clean, clear, uncluttered environment that’s devoid of distractions and chores beckoning me to attend to them. It’s much easier to focus and get more things accomplished.

Workcations are the perfect solution for a busy writer like me who can’t seem to find the time to write her next book.

With a workcation, I would be setting aside space to only work on my writing. I’ll be able to write more words in less time.

“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.” ​ — ​Leo Babauta

Workcations are better than working in the coffee shops because coffee shops are noisy and you can only sit there for a few hours. The workcation is more intense — you’re there for longer to focus on a particular project.

A fresh environment can take you out of whatever is blocking you and a change in scenery can work wonders for your productivity. This new and different workspace can be very stimulating to your creativity and it could be a place you return to month after month.

Holly Worton encourages people to find one place to go and stick with it.

Once you’ve done a couple of workcation weekends, your mind will subconsciously associate this type of focused, intense work with this specific location.

What workcation is not.

Workcation is NOT about combining your family holiday with remote work.

It’s NOT about a romantic getaway with your partner where you get some work done in your free time. If you’re half-working and half-relaxing while on holiday, you’re not doing either of those things very well.

What to do during workcation.

During a Workcation you can get projects like these done:

  • Write a new book
  • Edit a book
  • Design and write a whole course
  • Redesign or create a new website
  • Write your articles for the entire month
  • Map out your publishing plans, projects, and goals
  • Create your business plan

It is better to work on one specific project during a workcation and complete it rather than a little bit on multiple projects. You’ll be able to work at lightning speed, so you can get into the flow state and achieve your goals in record time.

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” ​ — ​Paul J. Meyer

When To Take Workcation?

If you are working, it could be a weekend — Saturday or Sunday. And if you are not working, you can have it during the week like me. I prefer weekdays because some accommodations are cheaper during the weekdays than on the weekends, and I still have my weekends free.

Two days are more than enough.

Holly says she once did a three-day workcation to build a new website but was so burned out at the end of it that she didn’t repeat it and kept her workcation limited to two days.

Takeaway

I am fully sold on the concept of workation and booking my workation. I will let you know how I go.

In the meantime, you should check out Workcations for Writers and see if it is for you.

For more tips and motivation, subscribe to my newsletter at A Whimsical Writer.

ChatGPT Solved One Of My Biggest Problem In A Matter Of Seconds

Almost everyone has a story to tell about ChatGPT. People are trying to figure out the beast and the general masses have yet to comprehend how to use its power.

I have been writing a newsletter on Substack for two years. It is titled ‘A Whimsical Writer.’ I came up with the name on a whim. It doesn’t represent what I write about.

I want to change it to something more relevant which can attract more subscribers. After days of brainstorming, I came up with some ideas but none that excited me. Then someone suggested I should ask ChatGPT.

I had heard ChatGPT is brilliant at coming up with lists. I decided to ask it to give me a list of names for my newsletter.

I typed my question and made it as specific as I could and hit enter.

Off it went.

Line by line, it typed a list I would have happily paid $1000 to a consultant.

Here is what I wrote and the answer I got:

Please provide 10 titles for a newsletter that teaches writers how to write and how to become a productive and prolific writer.

  • “The Writing Digest: Tips and Tricks for Productive Writing”
  • “Write Now: A Newsletter for Aspiring Writers”
  • “The Productive Pen: A Guide to Writing More and Procrastinating Less”
  • “The Writing Sprint: Strategies for Boosting Productivity”
  • “The Pro Writer’s Digest: Insider Tips for Writing Success”
  • “The Writing Habit: A Newsletter for Building a Consistent Writing Practice”
  • “The Write Mindset: A Newsletter on Productivity and Mindset for Writers”
  • “The Write Connection: A Newsletter for Connecting with Other Productive Writers”
  • “The Write Flow: A Newsletter for Mastering the Craft of Writing and Productivity”
  • “The Write Path: A Newsletter for Finding Your Way to Writing Success and Productivity”

Brilliant! Isn’t it?

I particularly like the last two.

  • “The Write Flow: A Newsletter for Mastering the Craft of Writing and Productivity”
  • “The Write Path: A Newsletter for Finding Your Way to Writing Success and Productivity”

Which one gets your vote?

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Writing is demanding, messy, and disorderly. It will demand a lot of your time and energy. The only way to succeed at it is to build habits. Here are some habits that can be effective tools in your toolkit:

1. Write every day.

If there is one quality writers should pursue more than any other, it is to write every day.

Even when nobody is reading your work, even when you don’t know what to write, even when you know your work is not up to the mark, if you keep on writing, you will get better.

2. Don’t try to be original.

If you try to write an original article or a story, you will never get started. There are thousands of articles out there on the same topic. They still get read. Yours will be different because it will have your voice, your emphasis, and your story. That alone will make it original.

3. Don’t compare yourself with other writers.

Some people are brilliant conversationalists, while others have to learn the craft. Rather than comparing your work with others, compare it with your previous year’s work. If it is better, you are improving. You might still not be at the level you want to be, but you will get there.

4. Experiment.

Write haiku. Tell a story using just dialogue. Write non-fiction using fiction techniques of fiction. Try different forms of writing. Writing is creative, and creativity is making connections between other seemingly unrelated things.

5. Make mistakes.

Mistakes are the best way to learn. We can see what we didn’t see before by making mistakes. Mistakes also show us new possibilities. Making mistakes is not a sign of ignorance or inefficiency; instead, it is a sign of being courageous. We can attribute many discoveries to mistakes.

6. Note down your ideas.

Successful writers are fastidious about recording ideas throughout the day. Mark Twain carried a pocket notebook with him for his ideas. Thomas Jefferson jotted down notes about everything from the growth of plants and flowers to observations about daily life. Assign a notebook to collect ideas. Carry it with you everywhere. Commit to writing 5 -10 ideas in it every day.

7. Have fun.

It is hard to pursue any activity which is not fun. If you have fun, you can learn effortlessly and achieve much more. Have fun with your writing. Make a game out of it.

Entertain and be entertained.

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One Cool Way to Grow Your Audience Beyond Your Wildest Dream

I have been writing on Medium for almost 18 months now. All this time, I had paid no attention to growing my audience. I have roughly 2600 followers, but I am aware most of them don’t read my articles.

I have a small number of subscribers to my publication Authorpreneurs, who get, on average, two articles a week from me in their inboxes. These are my niche audience who are interested in writing books. I write articles to provide them with writing, publishing, and marketing information.

In addition, I have been writing a Substack newsletter for more than 14 months. It is growing at a snail’s pace, but the subscribers are my die-hard fans who read everything I write and occasionally let me know if they liked (or disliked) a particular piece. 

Three weeks ago, I started writing on LinkedIn regularly. Imagine my surprise when I watched my connection swell, 10–60 comments on my post and whooping 490+ subscribers to my newsletter that is just two weeks old. 

What is going on here?

It is not that I have become a great writer overnight. I am still the mediocre writer who fights her daily demons to write a decent enough piece for publication.

But there are a few things in play here, though.

LinkedIn Algorithm

LinkedIn is at a point where Facebook was in 2012. LinkedIn wants to grow, and it wants its users to grow as well. So any post you write, if it gets a little interaction (as little as five comments in the first hour), LinkedIn sends it not only to all your connections and your connections’ connections and anybody who comments, their connections too. 

If your post gets a whole lot of interactions then LinkedIn sends it to everyone on the platform.

Of course, it is my hypothesis (I have no inside knowledge) but I have been seeing the magic happen for a few days now.

This recent one I watched unfolding was mind-boggling.

If your post gets a whole lot of interactions then LinkedIn sends it to everyone on the platform. 

This is exactly what happened to a fellow writer Sasja Nieukerk-Chomos who is also participating in 30 Days LinkedIn Sprint with me where we writing a post a day.

Sasja Nieukerk-Chomos wrote a post and it got close to 800 likes and hundreds of comments in the first hour. Then the post went viral. It now has 34,447 likes and 2679 comments and perhaps close to a million views (I can’t see the view counts only Sasja can).

Image by the author
Image by the author

Sasja Nieukerk-Chomos on LinkedIn: #leadership #psychologicalsafety #linkedin30daysprint | 2679…
18 years ago today my father took his own life. He was so damn tired. He was only 60 years old. My father was a…www.linkedin.com

Of course, the content of the post, the connection with the workplace (LinkedIn is a platform for professionals) and the touchpoints of the story helped but I haven’t seen it happening on Medium.

So in short, growth on LinkedIn is phenomenal at the moment.

LinkedIn Newsletters

I had my own taste of unbelievable growth. I started a newsletter on Linkedin last week which picked up 230 subscribers with the very first issue. This week when I sent the second issue of the newsletter the subscriber numbers swelled to 490 plus. 

It is not possible to get this many subscribers unless LinkedIn is promoting the newsletters. LinkedIn introduced newsletters just a couple of months ago, needless to say, they want more people to take advantage of that. But they are being more successful with it than any other platform including Medium or Substack. 

The reason is that most of the users on LinkedIn are professional and they are interested in certain topics. My newsletter is about writing, creativity, and productivity which are the right niche for the LinkedIn audience. 

Takeaway: if you want to start a newsletter think about LinkedIn.

LinkedIn Polls

Now here is the most interesting of all the observations. 

Last week, I wrote a little post asking the audience to help me choose the book cover for my next book. 

My coach suggested that I should formulated the post as questions in a poll, so that I could use the algorithm to advertise my book for free.

I used her idea about a book writing sprint I want to run. So I wrote a post and added a poll at the end of it. 

Image by the author

I have 857 views on the post so far. It will run for another six days. That’s for the power of running polls on LinkedIn. Now hundreds of LinkedIn users know I am creating a program. They feel part of its formulation, and I have people ready to take the course. They are even helping me shape the course. 

It is what my coach calls a win-win-win.

Takeaway

Tom Kuegler once wrote You Can Dominate Every Social Media Platform If You Do These 3 Things: 

  1. Write five times per week.
  2. Respond to every comment.
  3. Follow everyone who interacted with you in any way.

I am applying this approach to LinkedIn and it is working. 

I will keep sharing my LinkedIn learnings with you. Stay tuned.

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