How to make your writing memorable, poetic, and persuasive.

For some time, I have been fascinated with the rhetoric devices. The rhetoric devices are the writing techniques that Greeks invented, Romans perfected, and Shakespeare put to real use.

According to Mark Forsyth, the writer of The Elements of Eloquence at the time Shakespeare was writing, the classical works on rhetoric were being dug out, translated, and adapted for use in English. Shakespeare learned them and learned them well. His prose and his one-liners become more striking because of the mastery he gained in these their use.

Figures of rhetoric (as they were known in Greek and Roman times) were formulas. The formula that you can learn from a book. Ancient Greeks went around, noting down the best and most memorable phrases they heard and worked out what the structures were, in much the same way we ask for a recipe when we eat a delicious meal.

But then they were abandoned. 

Why? 

Because they got a bad reputation. Rhetoric devices were related to persuasive writing, and people didn’t want to be persuaded.

But today, language is considered the most humane way of persuasion. We don’t need weapons to persuade. We rather need well-crafted arguments, essays, and articles.

A little while ago, I wrote an article The things they should have taught us in school on rhetoric devices ever since I wanted to write a series of articles on them, reviving them from the dead so that you can start using them in your everyday writing.

In today’s article, I am going to introduce three easy ones.

1. Alliteration

2. Anaphora and

3. Epistrophe

1. Want to make a name or a phrase memorable, use alliteration.

Alliteration is when a series of words begin with the same consonant sound such as busy as a bee, good as gold, and dead as a doornail.

Alliteration is meant to be more than a tongue twister. It’s used to emphasize something important and to make it memorable.

Alliterations have been around for a long time. Nobody knows why we love to hear words that begin with the same letter, but we do, and we don’t forget them easily.

An alliterative name can help you stand out in the crowd. Fictional characters or public figures with alliteration in their names stick to our memory more than other names. Remember Donald Duck, Fred Flintstone, Mickey Mouse, Kim Kardashian, Marilyn Monroe, Ronald Reagan, William Wordsworth?

Companies use the alliterative effect all the time to make their brand name memorable. American Airlines, Bed Bath & Beyond, Coca-Cola, Krispy Kreme, Lulu Lemon, Park Place, PayPal are a few examples.

Alliteration in phrases and quotes is also very effective — the last laugh, leave in the lurch, making a mountain out of a molehill, neck to neck, method to the madness, out of order, pleased as punch, pooh-pooh, not on your nelly.

It is not hard to make alliteration, and they are used extensively by good writers and poets. Shakespeare was a master if alliteration. When he wanted to describe the moment Antony saw Cleopatra on the barge and fell in love with her, he needed something to make the words memorable. He chose alliteration.

The barge she sat in like a burnished throne,
Burned on the water: the poop was beaten gold;
Purple the sails and so perfumed that.
 The winds were lovesick with them; the oars were silver, 
Which to the tune of flutes kept stroke, and made
 The water which they beat to follow faster,
 As amorous of their strokes.

Milton to Tennyson, Edgar Allan to Robert Frost, Ernest Hemingway to Maya Angelou, they have all used it.

Once upon a midnight dreary, while I pondered, weak and weary,
Over many a quaint and curious volume of forgotten lore, –
While I nodded, nearly napping, suddenly there came a tapping.

Edgar Allan Poe in The Raven

When I see birches bend to left and right
Across the lines of straighter darker trees,
I like to think some boy’s been swinging them.
But swinging doesn’t bend them down to stay.

Robert Frost in Birches

For some reason, people love a string of words that start with the same sound. No body knows why. But they do. You can spend all day trying to write a great memorable sentence, bang your head against the wall to put some universal truth on paper, but it is much easier to string together some words that begin with the same letter.

Yes, you can ban the bomb, burn your bra, and push power to the people.

2. Want to emphasize or persuade, use anaphora

Anaphora is used to emphasize a phrase while adding rhythm to a passage. This technique consists of repeating a specific word or phrase at the beginning of a line or passage.

The repetition of a word can intensify the overall meaning of the piece.

Poets use it as an artistic element. Have a look at Shakespeare’s sonnet below.

Tired with all these, for restful death I cry,
As to behold desert a beggar born,
And needy nothing trimm’d in jollity,
And purest faith unhappily forsworn,
And gilded honour shamefully misplac’d,
And maiden virtue rudely strumpeted,
And right perfection wrongfully disgrac’d,
And strength by limping sway disabled
And art made tongue-tied by authority,
And folly — doctor-like — controlling skill,
And simple truth miscall’d simplicity,
And captive good attending captain ill

And Joe Brainard’s “I Remember.”

I remember a piece of old wood with termites running around all over it the termite men found under our front porch.
I remember when one year in Tulsa by some freak of nature we were invaded by millions of grasshoppers for about three or four days.
I remember, downtown, whole sidewalk areas of solid grasshoppers.
I remember a shoe store with a big brown x-ray machine that showed up the bones in your feet bright green.

Politicians and public speakers use anaphora as a form of persuasion, as a method to emphasize a specific idea. Remember Winston Churchill’s speech to the House of Commons in June 1940:

We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills.”

And Martin Luther King Jr’s address at the March on Washington in 1963:

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at a table of brotherhood.

I have a dream that one day even the state of Mississippi, a state, sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today.

However, if anaphora is overused, the repetition ends up being boring rather than inspiring. Be aware of the number of times that a phrase or word is used and how your writing flows, so you get the most out of using anaphora.

3. Want to drive the point home, use epistrophe

Epistrophe is the repetition of the same word or words at the end of successive phrases, clauses, or sentences. It is a counterpart of anaphora.

Since the emphasis is on the last words of a series of sentences or phrases, epistrophe can be very dramatic.

Politicians use epistrophe all the time. President Barack Obama’s repetition of “Yes, we can” at the end of the sentence after sentence is an example.

Abraham Lincoln’s words, “And the government of the people, by the people, for the people, shall not perish from the earth.” are forever etched in our memory.

So are the words of J F Kenndey’s.

And so, my fellow Americans: ask not what your country can do for you — ask what you can do for your country.

My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.

Literature draws some of its dramatic appeal from epistrophes. Poetry, in particular, lends itself well to the rhythmic flow of an epistrophe. Here is an example from the Master.

If you had known the virtue of the ring,
Or half her worthiness that gave the ring,
Or your own honour to contain the ring,
You would not then have parted with the ring

The Merchant of Venice, William Shakespeare

Here are a couple of examples from prose. 

When I was a child, I spoke as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things. For now, we see through a glass darkly; but then face to face: now I know in part; but then shall I know even as also I am known. And now abideth faith, hope, love, these three; but the greatest of these is love.

– Corinthians 13:11

Perhaps this is the most important thing for me to take back from beach-living: simply the memory that each cycle of the tide is valid, each cycle of the wave is valid, each cycle of a relationship is valid.

Gift from the Sea, Anne Morrow Lindbergh

Just like catchy speeches, catchy lines delivered in movies, TV shows, or songs have repetition as the key. Here is one from The Lord of the Rings

A day may come when the courage of men fails, when we forsake our friends and break all bonds of fellowship, but it is not this day. An hour of woes and shattered shields, when the age of men comes crashing down! But it is not this day! This day we fight!

Summary

Okay, there is a lot here to remember, so let me summarise.

Rhetoric devices are formulas, just like mathematics. The formula that you can learn from a book (I recommend Mark Forsyth’s The Elements of Eloquence). They are based on what works rather than what might work.

1. Using a string of words with the same consonant sound is an easy and foolproof way to create memorable titles and lines.

Nobody knows the reason why but people are suckers for alliteration. If you want to make the title of your book, name of your character, or a phrase memorable, use alliteration. 

Pride and Prejudice and Sense and Sensibility will always make good titles than Dignity and Prejudice and Prudence and Sensibility.

Curiosity didn’t kill any cat, nobody has thrown a baby out with the bathwater, it takes two to tango but it also takes two to waltz.

2. Repetition of a specific word or phrase at the beginning of each line or passage is a simple technique to emphasize or persuade. 

Politicians and public speakers use it all the time. 

It’s preposterously easy to do. It’s so preposterously easy to pick some words. and it’s so preposterously easy to repeat them.

3. Want to make a dramatic impact like leaders, use the same word or a string of words repeatedly.

Remember the oath we take in the court:

I solemnly and sincerely declare and affirm that the evidence I shall give will be the truth, the whole truth, and nothing but the truth.

Your Task

See if you can introduce some of these in your writing.

Photo by Nils on Unsplash

Can Lockdown Enhanced Creativity

The world has been in various phases of lockdown from the past seven months. No one has any idea of how long we will be living in this manner. It is not just weeks or months; we are talking years. Working from home is going to become a norm pretty soon if it hasn’t already.

While there are plenty of reports saying that productivity has gone up with lockdown, but what about creativity. Are we feeling more creative working from the confinement of our homes? Are we coming up with more ideas in isolation?

Isolation is beginning to get on people’s nerves. Office workers are missing their workplace (which not so long ago was they hated the most). Lack of socializing is driving people crazy. The common complaint is boredom.

But there is one thing that blossom in boredom- creativity.

How can one be creative when one is bored?

Agatha Christie made an explicit link between her writing and childhood boredom:

People often ask me what made me take up writing. Many of them, I fancy, wonder whether to take my answer seriously, although it’s a strictly truthful one. You see, I put it all down to the fact that I never had any education. Perhaps I’d better qualify that — by admitting that I did eventually go to school in Paris when I was 16 or thereabouts. But until then, apart from being taught a little arithmetic, I’d had no lessons to speak of at all. Although I was gloriously idle, in those days children had to do a good many things for themselves. They made their own doll’s furniture, and they made Christmas presents to give to their friends. (Nowadays, they’re just given money and told to buy their presents in a big store.) I found myself making up stories and acting the different parts and there’s nothing like boredom to make you write. So by the time I was sixteen or seventeen, I’d written quite a number of short stories and one long dreary novel.

Austin Kleon has been saying for a while that to be creative you need to be boring. You are more creative working in a mundane routine than from exciting, socially-active days.

Neil Gaiman’s advice for writers is, “Get bored.”

[Ideas] come from daydreaming, from drifting, that moment when you’re just sitting there… The trouble with these days is that it’s really hard to get bored. I have 2.4 million people on Twitter who will entertain me at any moment…it’s really hard to get bored. I’m much better at putting my phone away, going for boring walks, actually trying to find the space to get bored in. That’s what I’ve started saying to people who say ‘I want to be a writer,” I say ‘great, get bored.’

Even Einstein was in favor of idleness: “Creativity is the residue of time wasted.”

So if isolation is getting to your nerves, find something creative to do. You can – start a veggie patch, learn to draw, write a book, make a collage, do some embroidery.

I do not know about others, but I am taking more ideas to completion. I am sticking with them longer, exploring them more, and finishing more articles and sketches than before. Not being able to go out means I can plan my days better and get more work done.

This week I wrote two articles, Seven Tips To Write With Style and Kindness Starts At Home.

I was really heartened by the fact that Seven Tips To Write With Style was picked up by the Medium curators (team of people at Medium who look for good articles and recommend them to subscribers). This is my second article in three months that got curated, which means the article will go to a wider audience.

In my cartoon drawing course, I have commenced drawing cartoons for Ms. Jolly’s Rule Book For Writers that will be published at the end of the course. Those of you who don’t know, Ms. Jolly is the cartoon character I have created who is more or less my alter ego.

That’s it from me this week.

Take care.

Kindness Starts At Home

I was walking back from the shopping center when I saw two girls sitting against a shop window playing a song through their mobile phone. A piece of cloth was spread before them for money.

They seemed to be from a good home. Well-dressed and well-fed.

I went past them, disgusted, thinking they must have found busking an easy way to raise money to afford something they wanted to buy.

I had only gone a few steps when something made me stop. The music they were playing was beautiful and sad. It was not the usual boisterous kind of music teenagers would listen to on their mobile phones.

I turned and had a closer look at their faces. They looked solemn. What if something is going wrong in their lives? What if someone is sick in their home and they need the money? I opened my wallet and placed a few dollars on the cloth in front of them. Their faces lit up, and they mouthed thank you. I smiled back and went my way of feeling better. I had done my act of kindness for the day.

Then a thought stopped me in tracks.

It is easier to be kind to strangers than to our loved ones.

I once read an article where the writer lamented that she was disgusted by the way she was treating her children.

If someone bumps into me in shops, we both say sorry, smile, and go our way. But at home, when my kid bumps into me in the morning rush, I get angry and lash out. Can’t you see where you are going? Look what you have done; you have made me spill tea all over my blouse.

We are much harsher, unforgiving, and cruel with our own than with people we meet on the street.

Relationships are frail. The reason they break because we start taking them for granted. We stop giving each other the common courtesy we so easily extend to strangers.

We need to be extra kind to our loved ones.

Do you know who else we are harsher with?

Ourselves.

We reserve the harshest judgment for ourselves. We remember all our faults. We blame and shame ourselves all the time.

We abandon ourselves and admire everyone else. We readily accept other’s mistakes, but we can’t seem to forgive our own. We play them in our minds over and over again.

We don’t mind others being lesser beings but can’t accept anything less than perfection from ourselves. No wonder we suffer from depression, anxiety, and fear of failure.

Like charity, kindness should start at home.

It is easy to buy food for a homeless person, and many people do that, but it is hard to ring your estranged sister and tell her that you miss her, and you love her.

We all like to think that we are kind at heart, that we don’t do any harm to anyone, but by default, our mind is finding faults in others. We only see flaws, bad traits, and annoying habits in others. Yet people never forget if you have been kind to them.

Kindness is the only thing you remember about people.

Let’s do a little test to prove that.

  1. Tell the names of the five wealthiest people in the world.
  2. Who were the five best football players last year?
  3. Tell the names of the people who circumnavigated the globe.
  4. Who conquered the Everest last year?

Most people can’t answer these questions. Now let me ask you another set of questions.

  1. Tell the names of the five best teachers in your life.
  2. Who believed in you when you didn’t believe in yourself.
  3. Who forgave you when you did something wrong.
  4. Who guided you when you didn’t know what to do?

Photo by Annie Spratt on Unsplash

How To Be Kind To Those You Love

Kindness is such a big thing that sometimes it is hard to know what it exactly is. And yet kindness can be portrayed in small gestures.

Kindness is to listen to someone. Really listen to them.

Kindness is to smile at someone and say hello and wait for their response.

Kindness is to tell your loved one that you love them.

Kindness is to give an honest compliment.

Kindness is to tap on someone’s shoulder and saying, “Nevermind.”

Kindness is to offer a helping hand to those who can’t pay you back.

Kindness is to connect with someone’s soul and to make them feel that they matter.

Kindness is to be accepting; not only of others but of ourselves too.

No one knows kindness better than Orly Wahba, who took it upon herself to make kindness viral.

In 2011, a young middle school teacher started a movement, The Kindness Boomerang, to inspire and motivate people to make the world a kinder place.

Orly Wahba began her career as a middle school teacher, empowering children to embrace unity, build self-value, and use the power and magic of kindness to influence the world for good.

Her award-winning Kindness Boomerang film went viral receiving 100 million views.

We are all striving to become our better selves. We are trying to become better employees, leaders, teachers, doctors, nurses. But being a kinder-self surpasses them all.

A goal worthy of striving for is making sure anyone who comes into our contact remember us for our kindness.

Photo by Matt Collamer on Unsplash

Seven Tips To Write With Style

Kurt Vonnegut was a great American storyteller and teacher. Known for his satirical style of writing, he was one of the most famous writers of the 1960s.

His career spanned over 50 years, in which he published fourteen novels, three short story collections, five plays, and five works of nonfiction, with further collections being published after his death. He is most known of his novels Slaughterhouse-Five, Cat’s Cradle, and Breakfast of Champions.

In 1980, he wrote the article “How to Write with Style,” which was published in the Times. In that article, he made seven suggestions on the literary style which every new writer should frame and put on her desk.

Here they are in a nutshell:

1. Find a subject to care about

Kurt said, “Find a subject you care about and which you in your heart feel others should care about too. It is this genuine caring, and not your games with language, which will be the most compelling and seductive element in your style.”

He couldn’t be more right. Your writing shines when you write about something you care about; whether it is a novel or a love letter to the girl next door or a petition to the mayor about a pothole in front of your house.

One of Vonnegut’s favorite pieces of writing was an open letter his daughter Nanette wrote to a stranger who was so mad at the service he received from a waitress that he complained to the management, in writing. In her letter, Nanette made a plea to be kind and humane to young wait staff and don’t break their spirit if they happen to found it difficult to juggle correct balance and timing.

2. Do Not Rumble.

And he said he would not ramble about it.

3. Keep it simple.

There is a belief that the writing that is convoluted and sprinkled with big words is somehow elevated and more intelligent. Kurt Vonnegut wrote in simple words.

As for your use of language: Remember that two great masters of language, William Shakespeare and James Joyce, wrote sentences which were almost childlike when their subjects were most profound. “To be or not to be?” asks Shakespeare’s Hamlet. The longest word is three letters long. Joyce, when he was frisky, could put together a sentence as intricate and as glittering as a necklace for Cleopatra, but my favorite sentence in his short story “Eveline” is this one: “She was tired.” At that point in the story, no other words could break the heart of a reader as those three words do.

Vonnegut continues,

The simplicity of the language is not only reputable but perhaps even sacred. The Bible opens with a sentence well within the writing skills of a lively fourteen-year-old: “In the beginning, God created the heaven and the earth.

4. Have the guts to cut

It takes guts to cut the words you have spent hours writing and polishing. Yet you have to develop the courage to be able to do just that.

But the problem is more significant than having the courage to cut.

It is “not knowing” what to cut, and Vonnegut knew that. He wrote, “The most damning revelation you can make about yourself is that you do not know what is interesting and what is not.”

He goes on to say:

It may be that you, too, are capable of making necklaces for Cleopatra, so to speak. But your eloquence should be the servant to the ideas in your head. Your rule might be this: If a sentence, no matter how excellent, doesn’t illuminate your subject in some new and useful way, scratch it out.

He never talked about separating the process of writing and editing because perhaps he never wrote like that. In an interview, when asked about his method of composition, he responded:

There are swoopers and there are the bashers, and I happen to be one of the bashers. That is, you beat your head against a wall until you break through to page two and you break through to page three and so forth…But the swooper’s way, you know — and I envy them too because it must be exhilarating — is to write the book any which way and in a month maybe, whack it out, and then go through it again and again and again and again. I’ve never been able to do that.

5. Sound like yourself

When writing, most of us make an extra effort not to write the way we speak. Yet this is exactly like we need to do.

Many writers waste too much time finding their voice, without knowing they already have it. It is the voice in which they speak every single day. Even if English is your second language, you should write what is your natural way.

The writing style which is most natural for you is bound to echo the speech you heard when a child. English was the novelist Joseph Conrad’s third language, and much that seems piquant in his use of English was no doubt colored by his first language, which was Polish. And lucky indeed is the writer who has grown up in Ireland, for the English spoken there is so amusing and musical. I myself grew up in Indianapolis, where common speech sounds like a band saw cutting galvanized tin, and employs a vocabulary as unornamental as a monkey wrench.

All varieties of speech are beautiful, just as the varies for butterflies are beautiful. No matter what your first language, you should treasure it all your life. If it happens to not be standard English, and if it shows itself when you write standard English, the result is usually delightful, like a very pretty girl with one eye that is green and one that is blue.

6. Say what you mean to say.

Have you ever started writing something and found that it went in a completely different direction. Many modern writers writing to SEO guidelines find themselves in this conundrum.

The primary goal of good writing is to say precisely what the author meant to say.

My teacher wished me to write accurately, always selecting the most effective words, and relating the words to one another unambiguously, rigidly, like the parts fo the machine. The teachers did not want to turn me into an Englishman after all. They hoped that I would become understandable — and therefore understood…If I broke all the rules of punctuation, had words mean whatever I wanted them to mean, and strung them together higgledy-pigggledy, I would simply not be understood.

If you have something worth saying, you too should avoid Picasso-style or jazz-style writing and write to be understood.

7. Pity the readers.

Vonnegut was acutely aware of the skill required if the readers to decipher and understand the written word.

Readers have to identify thousands of little marks on paper and make sense of them immediately. They have to read, an art so difficult that most people don’t really master it even after having studied it all through grade school and high-school — twelve long years.

He wanted writers to sympathize with their readers. To be patient with them. To be ever willing to simplify and clarify.

It was this advice of his that impacted me the most.

We writers are so focused on ourselves that we forget the readers.

Yet surprisingly, most writers are the readers too.

As readers, we consume a lot of information in a day. We spend a lot of mental energy to select what we want to pursue and what we want to discard.

If your writing is convoluted, difficult to read, has lots of rambling, the reader will discard it.

I started this column to help writers write from the reader’s point of view.

You will find a new article here every fortnight.

Leave me a note if you want me to write on anything particular.

Photo by Houcine Ncib on Unsplash

Pity The Reader

I am reading a book on Kurt Vonnegut, a great American storyteller, and teacher. Known for his satirical style of writing, he was one of the most popular writers of the 1960s. 

His career spanned over 50 years, in which he published fourteen novels, three short story collections, five plays, and five works of nonfiction, with further collections being published after his death.

In spite of his scathing satire and willingness to scoff at received wisdom, he was an exceptional and generous teacher. His students at the University of Iowa Writer’s Workshop gained a great deal of wisdom from him as a writer, teacher, and human being.

In 1980, he wrote an article “How to Write with Style” which was published in the Times. In that article, he made seven suggestions on the literary style.

  1. Find a subject to care about
  2. Do not rumble
  3. Keep it simple
  4. Have the guts to cut
  5. Sound like yourself
  6. Say what you mean to say
  7. Pity the readers

Although all the suggestions are gold, the last one caught my attention. We writers are so focused on ourselves that we forget the readers. 

He wrote:

Readers have to identify thousands of little marks on paper and make sense of them immediately. They have to read, an art so difficult that most people don’t really master it even after having studied it all through grade school and high-school — twelve long years.

Kurt called reading an “art.” You are not born with it. You must learn how to do it, and as with any art, you can keep gaining skills and pleasure in it for the rest of your life.

Those “marks on paper” i.e. words are symbols. They require deciphering. If they are not easy and clear, the readers give up. Rahter than encouraging them to read, we turn them off. They give up. We lose the opportunity to get our message across.

Our audience requires us to be sympathetic and patient teachers, ever willing to simplify and clarify.

From next week I am starting a new column in the online magazine The Innovation from. A column for writer on how to write from readers’ point of view. And it is titled… you guessed it Pity The Reader.

I have been writing on Medium, an online publishing platform. Launched in August 2012, it is the place to be for writers and bloggers because it has an audience of 100 million. I have published about 47 articles there and steadily building a readership. It is very satisfying to know that your work is going to such a vast amount of people and is not going waste.

This week I wrote one article on the blog The Four Cs of Writing, and two on Medium – Why is it easy to tell personal stories but so hard to write them and Failing To Build A Habit To Write Every Day? Try A System Instead. Have a read.

It is wet and windy today in Canberra and I am going to take a leave and from you. I will write again next Friday.

Until then take care.

Photo by Marcos Gabarda on Unsplash

The Four Cs of Writing

Did you know that until the early forties, there was no consistent sway system to grade diamonds? Diamond merchants used various, usually broad, terms to talk about the quality of a diamond. They used words like river or water to describe colorlessness. The term Cape was used to describe pale yellow diamonds from South Africa’s Cape of Good Hope region. “Without flaws” or “imperfect” were used to describe the clarity. And very subjective terms such as “Well-made” or “made poorly,” were used to describe the cut of a diamond.

As a result, it was challenging for jewelers to communicate the quality and hence the value of the diamond to their customers.

Then in the early 1940s, Robert M Shipley, a former retail jeweler, came up with a system to consistently rate a diamond. He called it the four Cs of diamonds – Colour, Clarity, Cut, and Carat.

The concept was simple but revolutionary. Four Cs became the universal markers to determine the quality of the diamonds.

Writing too need markers to determine its quality.

After long deliberation and reading what prolific and established writers have been saying about writing, I figured out that writing has four Cs that can determine its quality.

What are the four Cs of writing.

  1. Good writing is clear
  2. Good writing is clean
  3. Good writing is concise.
  4. Good writing is compelling.

Clarity is the first goal of writing.

Clarity is about you, the writer. You need to be clear about what you want to say. If you are not clear about what you want to communicate, you will not be able to write clearly.

Clarity is also about the audience. Every piece of writing, whether it is an article or a story, is for a particular audience. As a writer, you need to know who you are writing for. What does your audience want to know? And how can you explain that so that the information is understood effortlessly?

Know your subject well and write it as if you are describing it to someone you know. Articles written with one person in mind always read well explain more clearly than the articles written for a generic audience.

Use examples, metaphors and stories to illustrate your point.

Don’t make assumptions. Research, and research well.

Write what you know and write with authority.

Cleanliness is a virtue, even in writing.

When you are communicating verbally, you have the luxury to use broken sentences and body language. You can speak in a roundabout way and still be understood. But when you are writing, the only tool you have at your disposal is the “well-constructed sentences.” You need to learn to use them well.

Write good sentences.

Write easy-to-understand sentences.

Write grammatically correct sentences.

Being concise is being a good writer.

Good writing is concise.

Make your writing tight. Tightness comes through editing. Learn to edit your work. Edit your draft several times.

Editing is done at three levels – words, sentences, and paragraphs.

Go over your article word by word. Chose the right words. Make every word count. Cut superfluous words.

Sentences should be crisp and correct. Use sound and rhythm to make them sing. Learn to use literary devices to make them effective.

Paragraphs are the building blocks of communication. Make sure that each paragraph contains just one idea or a point. Wordy paragraphs are confusing and ineffective. Cut repetitive words and sentences. Cut redundant paragraphs too.

If you’re unsure whether to cut something or not, cut it and see if your argument still works.

Use the 50% rule: Once you have the first draft, cut 20 percent in the first edit, then another 20% in the second audit, and finally 10% in the third audit.

You are writing to make a point, make it compelling.

Good writing presents an argument . With your writing, you are either trying to influence, prove, or share your point of view. Make sure your argument is compelling.

At the beginning of every article, you are making a promise to your readers. You need to make sure you deliver on that.

It helps to state that promise at the beginning before you commence writing. You may or may not use it in the article but having it written stops going off the tangent. It could be as simple as:

In this piece, I will _______________ so that the reader can _______________ .

You should write down the promise statement for every article, every blog post, every book chapter, virtually every piece of writing you create.

There only two ways to make an argument – influence or enable. You can’t do both at once . If you try to do both, you will confuse your readers. If you are influencing, you are writing a “why” article. If you are enabling, you are writing a “how” article. You shouldn’t mix the two.

Many writers tend to jam pack all they know in one article. That is a big mistake. You’re done when you’ve made your argument.

I have covered a lot. Let me summarize.

Like diamonds, the quality of writing can be determined by four Cs – clear, clean, concise, and compelling.

Good writing is when the writer is able to convey her message clearly.

Good writing is clean, easy to read, and grammatically correct.

Good writing is concise and it is achieved by several edits.

Good writing presents a compelling argument.

Just like a quality diamond, good writing creates a sense of awe in the eyes of every reader.

And just like good diamonds, good writing takes a long time and a lot of pressure to materialize.

Concentrate on the four Cs – clear, clean, concise, and compelling – and you will be able to make your writing worth cherishing.