Most people, when they think of online writing, they think of starting a blog.
It would have been a great thing if it was 1999.
Today it is very hard to drive traffic to a blog or a website.
You can do that if:
- you have lots of advertising dollars and
- you can write long, educational, SEO-infused articles that are also interesting to read.
The truth is, blogging, website, and online writing are three completely different things.
A blog is where people sequentially document and publish their thoughts, rants, and musings. In other words, a blog is your online journal that other people can read.
A website is where people find out who you are and what you do. In other words, a website is your business card.
Online writing is sharing your thoughts, stories, opinions, and insights on a platform that already has an active audience. In other words, online writing is about building an audience.
If you don’t have an audience, there is no point in having a business card or an online journal.
Go against the conventional wisdom and write on social media.
Build an audience.
Then go and build a website and write a blog.
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