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Want To Write? Then Don’t Start A Blog

Most people, when they think of online writing, they think of starting a blog.

It would have been a great thing if it was 1999.

Today it is very hard to drive traffic to a blog or a website.

You can do that if:

  • you have lots of advertising dollars and
  • you can write long, educational, SEO-infused articles that are also interesting to read.

The truth is, blogging, website, and online writing are three completely different things.

A blog is where people sequentially document and publish their thoughts, rants, and musings. In other words, a blog is your online journal that other people can read.

A website is where people find out who you are and what you do. In other words, a website is your business card.

Online writing is sharing your thoughts, stories, opinions, and insights on a platform that already has an active audience. In other words, online writing is about building an audience.

If you don’t have an audience, there is no point in having a business card or an online journal.

Go against the conventional wisdom and write on social media.

Build an audience.

Then go and build a website and write a blog.

Subscribe to my newsletter at A Whimsical Writer for more tips and motivation.

Photo by Maria Lupan on Unsplash